Top B2B Marketers Share 2020 Resolutions
A new decade is upon us, which means it’s time for B2B marketers to leave the tactics that didn’t work behind them and think of new ways to develop killer content and experiences. If you’re looking for some inspiration, check out this collection of resolutions from Slalom‘s Tabitha Adams, Content4Demand’s Toni Boger, Terminus’ Sangram Vajre, as well as #B2BMX 2020 speakers […]
Last-Minute Holiday Gifts For The Bad-Ass Marketer In Your Life
It’s that time of year when we all get a chance to show our appreciation for those in our lives! This is especially important for our team members, bosses, partners and marketing peers. But with all the craziness of the holidays — and if you’re anything like me — you’re probably scrambling to find the […]
On-Demand Content Consumption Is The New Mandate
Netflix hasn’t just brought us tales of a self-deprecating horseman and a group of Demogorgon-fighting teens; it has completely changed the way we consume content in both our personal and professional lives. Since B2B buyers have grown accustom to this on demand, instantly gratifying way of consuming, they now expect the buying journey to be conducted in the […]
Direct Mail: B2B Marketing’s Comeback Kid
Rocky Balboa. The 1980 U.S. Olympic Hockey Team. Direct mail. What do these 3 have in common? All are the center of a compelling comeback story. Let’s take a moment to look back at the past few years in B2B… As the buzz around ABM grew louder, marketers were tasked with finding unique ways to grab […]
From 22 Tools To 6: Why A Top B2B Brand Shrunk Its Tech Stack
It’s easy to get caught up in marketing FOMO. With every shiny new tool and solution promising to help nurture leads, speed up sales cycles or target specific personas, it’s easy to get sucked in and invest in anything that can help you get your job done. While some of these tools might indeed help generate a […]
3 Inspirational Examples Of How B2B Brands Spread Cheer On #GivingTuesday
Let’s face it: there are some wonderful people behind most B2B businesses. I know many; and it’s around this time of year when my faith in humanity is restored thanks to the people who go above and beyond to give back to their communities and think outside the corporate box. #GivingTuesday is a movement designed […]
B2B Community Breaks Its Turkey Donation Record
0 Turkeys Donated! When it comes to the B2B marketplace, the act of giving back is well engrained within the community. We are so grateful to be a part of that community, and each year as we develop the agenda for our B2B Marketing Exchange event, we make sure we help give back as well. […]
Brian Fanzo On How To Influence The Influencers
Brian Fanzo isn’t your typical event speaker. You won’t find him buttoned-up in a suit standing in one spot on stage. You’ll find him in bright colors and a baseball hat, energetically taking control of the space. This – as well as his knowledge about brand authenticity and Millennial professionals – is why we’ve brought […]
Gobble Up A B2BMX Ticket & Feed A Family In Need
Thanksgiving is the time of year when we take time to find ways to give back to those who are in need. If you have not yet saved your seat for the B2B Marketing Exchange this upcoming February, now is your chance to do so and have an impact on our community. Help us kick off the holiday season […]
How To Build An All-Star Marketing Squad
Have you ever looked at a marketing team with heart eyes and wondered how a collection of such creative and effective workers was formed? You’re not alone. Most B2B organization struggle to identify the candidates with the right skills for specific jobs, leaving them with a marketing department full of holes and a lot left […]
Where Would The Avengers Sit In A Marketing Department?
Ask any marketer, and they’ll tell you what they do every day is heroic. While the fires they put out are (hopefully) metaphorical, there’s tons of problem solving, quick thinking and high-stress situations that come with being a marketer. Just like members of a marketing team are more effective when working together, the powers of […]
3 New Habits Marketers Need To Adopt
In today’s oversaturated market, most buyers have their blinders on. Their inboxes, voicemails and social media feeds are packed to the brim with marketing messages from X, Y & Z brand trying to win over their attention. Understandably, buyers are fed up, with 60% saying vendors push too much material. Despite this, marketers still need to find […]
Insights From A Jack-Of-All-Trades B2B Marketer
Pam Didner has done it all. With a career that spans approximately two decades, Pam has walked in the shoes of content strategists, digital marketers, marketers and even sales leaders and accountants. At every phase of her career, she has discovered new ways to hone her craft and expand her areas of expertise, helping her become a […]
Revisiting The Top 5 B2B Trends Of 2019
You might be scratching your head and wondering why we’ve decided to dedicate an entire blog post to the top B2B trends of 2019 instead of predicting the trends for the upcoming year. But to quote everyone’s high school History teacher, “History repeats itself.” There’s really no better way to prepare for next year than […]
Experts Weigh In On The Podcast Imperative
Podcasts are the most valuable engagement channel you’re not using. As a relatively new format, it’s understandable that marketers may be weary to invest a lot of time or money into a venture that could have varying results. But with one in three Americans listening to a podcast weekly, it’s clear this is an avenue worth […]
How Carbon Black’s Nurture Program Went From Rags To Riches
In 2017, Carbon Black didn’t have a nurture campaign. It had a bumpy buyer’s journey where prospects consumed siloed content and were approached by sales too quickly. Form fills were low. Sales and marketing weren’t on the same page. A big change was needed. During a session at the inaugural B2B Sales & Marketing Exchange, Chris Mitchell, Marketing Programs Specialist […]
How To Develop A “Super” Cadence & Master Allbound Marketing
“Better together” was the overarching theme of the inaugural B2B Sales & Marketing Exchange for a reason. It’s time to remove the friction between sales and marketing once and for all and work together to create out-of-this world, effective campaigns. We know that’s easier said than done. That’s why for the third episode of the B2B Marketing […]
Good Marketing: The Enemy Of Great Marketing
Marketing is a lot like parenting; it’s full of trial and error, late nights and the occasional tantrum. Both work best when parents (or departments) get on the same page and work together to ensure the child (or account) is engaged and given the tools they need to overcome their specific challenges. This was the overarching theme […]
Lee Odden: “B2B Doesn’t Have To Mean Boring To Boring”
“Are you not entertained!?” a marketer yells as they watch their email open rates and E-book download numbers continue to decline. A sad truth we all need to face is that as buyers become more and more starved for time, marketers will become just as hungry for engagement, connections and conversions. Two major problems plaguing […]
Is A Killer Content Award Within Your Grasp?
Are you eager to experiment with your content? Do you push your team to test new storytelling methods, formats and design practices to make your campaigns stand out? Are “try anything” and “fail fast” frequently heard mantras within your team? Then your brand may be our next Killer Content Award winner! The nomination period for […]
Registration Open For The Event B2B Marketers Can’t Stop Talking About
The B2B Marketing Exchange has become the must-attend event for practitioners looking to stay up to date on the latest cutting-edge tactics and technologies making a splash in the industry. Hot off the success of the inaugural B2B Sales & Marketing Exchange, we’re launching registration for #B2BMX 2020! We’re rewarding folks that are great at thinking ahead with a special summer rate […]
JDA Software Exec Discusses Role Of Cause Marketing In B2B
B2B marketers have a lot on their plate: demand generation, lead nurturing, ABM and more. But marketers shouldn’t get so lost chasing after leads that they forget about the big picture and the powerful affect they have over brand image and building customer loyalty and trust. By prioritizing cause marketing, organizations can not only give […]
Finny Friday: How JDA Software Built An Entire Blog Series Around Uplifting Women
Add It To Your Calendar The gap between marketing and sales may be closing, but the gender gap persists. According to research from Korn Ferry, women only hold 25% of all C-suite roles. But supply chain cloud provider JDA Software is doing what it can to inspire and uplift women in STEM. In 2017, the […]
The ‘Secret Sauce’ For Creating Killer Content, According To Digital Pi
ABM is all the buzz in modern marketing. But creating a successful ABM campaign is easier said than done. Marketo consulting agency Digital Pi decided to take a triple-touch approach to ensure success. The company started with a direct-mail send to prospects on the Inc. 5000 list. The mailer, which included a bottle of hot […]
Finny Friday: Digital Pi To Spill Details On ‘Secret Sauce’ Campaign
Add It To Your Calendar In today’s crowded B2B landscape, it’s more difficult than ever for marketers to break through the noise. So why focus on just one channel when you can take a triple-threat approach to reaching your target buyers? That’s exactly what Digital Pi, a Marketo consulting agency, did with its “Secret Sauce” […]
Zaius Shares Tips To Formulating, Executing & Measuring Award-Winning Campaigns
How do you develop and execute a customer-centric campaign that appeals to your target audience, while also positioning your team to scale the campaign across a variety of content formats and channels? To answer that question, I had a wonderful conversation with Zaius’ Cara Hogan about how she and her team built an award-winning, buyer-focused […]
Finny Friday: How Zaius’ Buyer-Focused Campaign Gives Audiences The ‘Netflix Experience’
There has been a lot of talk in the B2B community about creating the “Netflix Experience” for target audiences. B2B buyers aren’t looking to be led down a content rabbit hole; they want to be in control and consume content when, where and how they’d like. An excellent example of this is The Empowered Marketer […]
Better Together: #B2BSMX Brings 3 Powerhouse Events Under One Roof
Building on the success of the B2B Marketing Exchange in February, the first-ever B2B Sales & Marketing Exchange brings together three of the industry’s premier programs — #FlipMyFunnel, REVTalks and Demand Gen Summit — under one roof to address the top priorities of B2B revenue teams. On August 12-13, 2019, sales and marketing professionals are encouraged to join us at the brand new Encore Boston Harbor resort to get first-hand accounts on […]
Sigstr Marketing Team Shares Thoughts On Customer-Fueled Content
Customer centricity is a common goal in the B2B marketplace, and many businesses are spotlighting their customers in their content and messaging to showcase their success and provide actionable use cases on how to use their products or services. For example, Sigstr, the email signature marketing company, won our first-ever B2B Choice Award at this […]
Finny Friday: Sigstr Takes The Stage To Share Thoughts On First-Ever B2B Choice Award Win
Join us for the livestream on Twitter with Brad Beutler and Justin Keller of Sigstr on April 17th, 2019 at 4:00 PM ET! Add It To Your Calendar Over the many years of covering the B2B marketing and sales beats for Demand Gen Report, I’ve had the pleasure to hear a variety of power use […]
