Podcasts are the most valuable engagement channel you’re not using. As a relatively new format, it’s understandable that marketers may be weary to invest a lot of time or money into a venture that could have varying results. But with one in three Americans listening to a podcast weekly, it’s clear this is an avenue worth considering.
To get into the nitty gritty of the power of podcasting, we turned to the experts to learn about their journey into podcast land. During a session at the B2B Marketing Exchange, Alicia Esposito of Demand Gen Report sat down with Tina Dietz of Twin Flames Studios, Dave Bruno of Aptos and Cara Hogan of Zaius to hear about the strategies they’re using to deepen the relationship with prospects and existing customers.
“A podcast isn’t something you slap on, it’s something you integrate with your content marketing strategy,” said Dietz.
Tune into Episode 5 of the B2B Marketing Exchange Podcast for an insightful conversation on the impact of podcasts in B2B. You’ll hear: