Killer Content Showcase: Anthem Revamps Content Hub To Cater To Audience Needs
In today’s ever-changing world, B2B companies must stay on the pulse of audience needs and make sure their content aligns with consumer pain points and questions. This rang true for Anthem Blue Cross and Blue Shield which noticed that an existing content hub focused primarily on the Affordable Care Act (ACA) was no longer keeping […]
Industry Author, Consultant James Taylor Shows How Creativity Is The Competitive Advantage Over Automation
As the B2B marketplace moves towards artificial intelligence and machine learning, marketers must tap into their creative potential to differentiate themselves from the machines that (may) take content creation tasks off their plate. During this year’s B2B Marketing Exchange, James Taylor will present a session titled Creativity: The New Marketing Imperative In The Age Of […]
Three Ways Demand Generation And Digital Strategy Are Confusing
A marketing strategist and a demand generation marketer walk into a bar… Is demand generation strategic? Who builds the digital strategy for an organization? Aren’t they the same thing, or close to it? It seems that marketers, sales teams and even their organizations have some confusion over the two terms and what they mean. Demand […]
Keeping It Real With B2BMX Speaker Jeff Marcoux Of TTEC
Today’s B2B buyers expect relevant experiences at every touchpoint, so the topic is sure to be a key theme during #B2BMX. To continue our spotlight of B2B powerhouses taking the stage at this year’s event, we spoke with #B2BMX veteran Jeff Marcoux to learn more about why personalization and context are table stakes for companies, […]
