Marketing Exchange Blog

If you’re one of the millions of people worldwide who commute to work, podcasts may be your go-to entertainment. And now, it seems like there’s a podcast series or genre for every taste and style. The buzz surrounding podcast series like Serial, in turn, has sparked a podcast boom. Publishers and content creators are striving to capitalize on […]

Successful B2B companies must continually make innovative decisions throughout their organization to stay ahead in a competitive market. This includes product or service innovation, as well as innovative approaches to engaging potential customers and delivering a seamless buyer experience. B2B Marketing Exchange will be back in 2019 with a focus on identifying new strategies to drive […]

Participation from executives at the top of the marketing food chain has increased significantly at the B2B Marketing Exchange in recent years, and in 2019 we are proud to debut a new program that will help connect the next generation of marketing leaders with the top CMOs of today.   Introducing: CMO Mentors A new addition […]

In today’s ever-changing world, B2B companies must stay on the pulse of audience needs and make sure their content aligns with consumer pain points and questions. This rang true for Anthem Blue Cross and Blue Shield which noticed that an existing content hub focused primarily on the Affordable Care Act (ACA) was no longer keeping […]