Killer Content Showcase: Anthem Revamps Content Hub To Cater To Audience Needs
In today’s ever-changing world, B2B companies must stay on the pulse of audience needs and make sure their content aligns with consumer pain points and questions. This rang true for Anthem Blue Cross and Blue Shield which noticed that an existing content hub focused primarily on the Affordable Care Act (ACA) was no longer keeping […]
Industry Author, Consultant James Taylor Shows How Creativity Is The Competitive Advantage Over Automation
As the B2B marketplace moves towards artificial intelligence and machine learning, marketers must tap into their creative potential to differentiate themselves from the machines that (may) take content creation tasks off their plate. During this year’s B2B Marketing Exchange, James Taylor will present a session titled Creativity: The New Marketing Imperative In The Age Of […]
Three Ways Demand Generation And Digital Strategy Are Confusing
A marketing strategist and a demand generation marketer walk into a bar… Is demand generation strategic? Who builds the digital strategy for an organization? Aren’t they the same thing, or close to it? It seems that marketers, sales teams and even their organizations have some confusion over the two terms and what they mean. Demand […]
Keeping It Real With B2BMX Speaker Jeff Marcoux Of TTEC
Today’s B2B buyers expect relevant experiences at every touchpoint, so the topic is sure to be a key theme during #B2BMX. To continue our spotlight of B2B powerhouses taking the stage at this year’s event, we spoke with #B2BMX veteran Jeff Marcoux to learn more about why personalization and context are table stakes for companies, […]
Keeping It Real With B2BMX Speaker Edwin Wong Of BuzzFeed
The speaker lineup for 2018’s B2B Marketing Exchange is better than ever (and growing)! We wanted to take some time to really get to know these industry powerhouses before they hit the stage in Scottsdale in February. This week, we sat down with another new member of the B2BMX community, Edwin Wong. At B2BMX in February, he […]
Two Essential Tracks For Growth — One Event
ABM In Action Live! And Content2Conversion The role of a B2B marketer has never been more exciting and filled with opportunities to learn. Marketing technologies and artificial intelligence are keeping us on our toes, but what really presents today’s marketers with immediate challenges are the ways we build our content marketing engines with a new […]
3 Reasons Why Marketers Need To Attend B2BMX
There is no shortage of events for B2B marketing and sales professionals. Everywhere you look, it seems there is a new event popping up and someone is trying to convince you to attend or your organization to sponsor it. However, not all events are created equal. Especially when it comes to the quality of content […]
