The Killer Content Awards
Spotlighting the Brands that Refreshed, Remixed and Revived Their Content Strategies
Let’s be real: 2020 was a bit of a hot mess. We all had to adapt in some way, whether it was changing where and how we worked, dealing with cut budgets or responding to new, more aggressive goals.
But when the going got tough, B2B marketers and content creators got going!
With the 2021 Killer Content Awards, we’re celebrating the brands that rose to the occasion, still creating compelling and innovative campaigns despite all the chaos. Nominations are now open and we can’t wait to see all the new, innovative campaigns and approaches that came to fruition over the past year.
Want your brand on the list?
Every year, the B2B Marketing Exchange garners hundreds of nominations from companies across industry verticals and of all sizes and marketing approaches. After the nominations phase closes, our editorial team will narrow down the pool to a list of finalists. Our executive team will then assess the finalists and select winners.
Don’t miss the opportunity to be spotlighted in our annual Killer Content Awards report and across our various event and content properties. This year, we’ll be celebrating virtually through an exclusive awards ceremony.
Early-Bird Deadline:
January 22nd, 2021, 6:00 PM ET
Entry Fee: $199
Finny's At A Glance:
The Categories
Account-Based Marketing Campaign
Audio Content
Buyer-Focused Content
Channel Partner Marketing
Design Concept/Theme
Influencer Campaign
Interactive Content
Multi-Touch Campaign
Nurture Campaign
Packaged/Bundled Content
Publisher Partnership
Research-Based Content
Sales Enablement Content
Short-Form Content
Video Content
B2B's Choice Award
Meet The 2020 Winners Who Attended #B2BMX
Finny Fast Facts
Want to learn more about the Killer Content Awards? Below are some of the most frequently asked questions our team receives, and answers to those questions. Not seeing your question on the list? Drop us a line at kca@demandgenreport.com and we’ll be happy to help!
How much does it cost to submit a nomination and what are the deadlines?
Early-Bird Deadline:
March 26th, 2021, 6:00 PM ET
Submission Cost: $199
Final Deadline:
April 30th, 2021, 6:00 PM ET
Submission Cost: $299
What are the award categories?
There are 14 categories in all, in addition to our new B2B’s Choice Award. You can submit nominations for the following categories:
- Account-Based Marketing Campaign
- Audio Content
- Buyer-Focused Content
- Channel Partner Marketing
- Design Concept/Theme
- Influencer Campaign
- Interactive Content
- Multi-Touch Campaign
- Nurture Campaign
- Packaged/Bundled Content
- Publisher Partnership
- Research-Based Content
- Sales Enablement Content
- Short-Form Content
- Video Content
Please note that final winner selections and categories will vary based on overall response to a specific category. If we believe your content is Finny worthy, but would better fall in a different category, we’ll be in touch!
Can we only submit one nomination?
Nope! We encourage all marketers to submit their most impressive work, whether that’s one asset or 10. However, note that the nomination fee only applies to one submission, and you can only select one category per nomination submission.
When will finalists and winners be announced?
We will plan to announce the winners one-on-one ahead of time so people can plan to attend the ceremony during our June #B2BMX event in Scottsdale. Keep a close eye on your email inbox because we’ll be sending you relevant news and updates leading up to the big reveal.
How does the B2B’s Choice Award work?
Our goal is to give our audience and attendees the power to select the winner for this new award. We will open voting for our community to decide which brand deserves the accolade. The winner will be announced during the 2021 Killer Content Awards ceremony online.
If my company wins, how will we be spotlighted?
For one, we will spotlight all winners attending the Killer Content Awards ceremony with a sweet presentation. We also have our Killer Content Awards report and press release, which will be launched after the ceremony. Itching for more ways to spread the word about your marketing mastery? During our Killer Content Showcase Series, we dive deeper into Finny-winning content and campaigns with the folks who created them!
What do you typically look for in a Finny winner?
While we look at key performance indicators and other results, such as total revenue or number of leads generated, that’s not the only way we find our Finny winners. We want to spotlight innovators, free thinkers and people who take risks with their content marketing. We strive to spotlight brands that try new things, implement fun themes and use new formats and platforms to create compelling content experiences. There truly are no limits as far as we’re concerned, so hit us with your best shot! The only “rule” is that your brand has a business-to-business operation.
Who has won a Finny in the past?
We’re glad you asked! We’ve spotlighted Fortune 500 companies and small startups alike. You can see some of our previous winners by clicking on our different Killer Content Awards reports:
How much does it cost to attend the ceremony?
I’m interested in speaking at the event. How do I make that happen?
We’re still looking for compelling speakers to fill our 2021 agendas, both online and in person. Think you have what it takes to resonate with our 2,000+ attendees? Fill out a speaker submission form.
© 2020 Emerald X, LLC. All Rights Reserved.
Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626
