The Finnys - Killer Content Awards

The Killer Content Awards

New Rules. New Ideas. New Success Stories.

B2B marketers are tasked with a new challenge: to look at their business, their marketing tactics and their customers through a new lens.  

With the Killer Content Awards, the B2B Marketing Exchange will spotlight companies that are embracing new rules of engagement and transforming them into cutting-edge campaigns that utilize new storytelling methods and new amplification channels. Are you one of them? 

Well, you’re in luck! Nominations for the 2019 awards are now open, and we’re even adding a new, exclusive award to the mix. The B2B’s Choice Award taps the voice of the B2B community, encouraging them to select companies they believe deserve the coveted award.  

See if you have what it takes to stand with B2B’s best. 

Get your brand on the list

Every year, the B2B Marketing Exchange garners hundreds of nominations from companies across industry verticals and of all sizes and marketing approaches. After the nominations phase closes, our editorial team will narrow down the pool to a list of finalists. Our executive team will then assess the finalists and select our winners.  

Don’t miss the opportunity to be spotlighted in our annual Killer Content Showcase Series, awards report and ceremony. Submit your nomination now!

Finny's At A Glance:

Lifetime Nominations
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Lifetime Winners

Meet The 2018 Winners

Finny Fast Facts

Have a question about the Killer Content Awards? We’re here to help! Below are some of the most frequently asked questions our team receives, and answers to those questions. Not seeing your question on the list? Drop us a line at and we’ll be happy to help!

There are 19 categories in all, in addition to our new B2B’s Choice Award. You can submit nominations for the following categories:

  • Measurable ROI
  • Multi-Touch Campaign
  • Nurture Campaign
  • Customer Lifecycle Marketing
  • Account-Based Marketing Campaign
  • Buyer-Focused Content
  • Sales Enablement Content
  • Channel Partner Marketing
  • Research-Based Content
  • Short-Form Content
  • Interactive Content
  • Influencer Campaign
  • Video Content
  • Social Amplification
  • Design Concept/Theme
  • Packaged/Bundled Content
  • Agency Partnership
  • Publisher Partnership
  • Cause Marketing

Standard Deadline:

October 1st, 2018
Submission Cost: $149

Extended Deadline: 

November 1st, 2018
Submission Cost: $249

Nope! We encourage all marketers to submit their most impressive work, whether that’s one asset or 10. 

You can submit one nomination per category. If you would like to submit a nomination for more than one category, you will need to complete the form again for each submission. Note: the submission fee of $149/$249 applies to only one category submission. Each additional category you submit a nominations for will incur an additional submission fee.

Finalists will be announced in the two months leading up to the event. We encourage all finalists to attend the Killer Content Awards luncheon, as winners will be announced live at the event. Just keep a close eye on your email inbox because we’ll be sending you updates!

Our goal is to give our audience and attendees the power to select the winner for this new award. We will be promoting five finalists over the course of several months, and will open voting for people to submit which brand they believe deserves the accolade. The winner will be announced during the Killer Content Awards luncheon, which will be held during the 2019 B2B Marketing Exchange.

For one, we spotlight all winners attending the Killer Content Awards luncheon during a sweet presentation. We also have our Killer Content Awards report and press release, which will be launched after the luncheon. Itching for more ways to spread the word about your marketing mastery? With our Killer Content Showcase Series, we dive deeper into Finny-winning content and campaigns with the folks who created them! Here’s an example.

While we definitely look at key performance indicators and other results, such as total revenue or number of leads generated, that’s not the only way we identify a Finny winner. We want to spotlight innovators, free thinkers and people who take risks with their content marketing. We strive to spotlight brands that try new things, implement fun themes and use cutting-edge platforms. There truly are no limits as far as we’re concerned, so hit us with your best shot! The only “rule”? That your brand has a business-to-business operation.

We’re glad you asked! We’ve spotlighted Fortune 500 companies and small startups alike. You can see some of our previous winners by clicking on our different Killer Content Awards reports:

Well, if you submit a nomination and are selected as a winner, the cost is $0! That’s right, you and your team can not only attend the awards luncheon but the entire 2019 B2B Marketing Exchange for free as our special guests. Finalists will also receive a special discount on their tickets, giving you even more reason to submit a nomination.

We’re still looking for compelling and thoughtful speakers to fill our 2019 agenda. Think you have what it takes to resonate with our 1,000+ attendees? Fill out a speaker submission form. Or, if you end up being a Finny winner, you could be a speaker in our KCA panel. Reach out to us at a month or two before the event to get more details.

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