The Killer Content Awards

Honoring The Brands Bringing The Human Back To B2B With Innovative Content & Campaigns

Nomination period has concluded.

It’s safe to say we are all thrilled to see 2020 in the rearview mirror. While 2021 (and beyond) is still filled with uncertainty, the B2B community is excited to get back to business. It may not be “business as usual” but it’s a strong start.

This year, marketers were forced to get creative and bring humanization to the forefront of their content strategies with engaging stories and thought-provoking campaigns. We’re excited to spotlight their success!

With the 2022 Killer Content Awards, we’re celebrating the brands that evolved with the times and brought the “human” back to B2B through storytelling and innovative campaigns in our digital-first, hybrid world. Nominations are now open, and we can’t wait to see all the fresh campaigns and approaches that came to fruition over the past year.

Share Your Brand's Story

Every year, we receive hundreds of nominations from companies across industry verticals and of all sizes and marketing approaches. After the nominations phase closes, our editorial team will narrow down the pool to a list of finalists. Our executive team will then assess the finalists and select winners.

Don’t miss the opportunity to be spotlighted in our annual Killer Content Awards report and across our various event and content properties. This year, we’ll be celebrating through an exclusive (in-person!) awards ceremony during the B2B Marketing Exchange in Scottsdale, Ariz. in February 2022.

Extended Submission Deadline:
December 17th, 2021, 4:00 PM ET

Entry Fee: $399

The Finny's,
10 Years Later:

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Lifetime Nominations

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Lifetime Winners

The Categories

Account-Based Marketing Campaign

Content and campaign experiences tailored to key accounts and segments.

Audio Content

Podcasts have become a hot format for B2B companies. This category spotlights the brands who have seen killer results with their series and are testing new, immersive storytelling approaches.

Buyer-Focused Content

Examples of impactful and memorable buyer-focused content and/or stories of how brands have successfully transitioned from product-focused content to a buyer-focused strategy.

Channel Partner Marketing

Brands that have created content designed for go-to partners in order to generate greater revenue through the channel.

Design Concept/Theme

A piece of content or broader campaign that tacks onto a current event/trend or leverages a creative visual approach/theme to capture buyer attention.

Influencer Campaign

Short- and long-term initiatives that have successfully leveraged industry thought leaders and experts to generate brand awareness and word of mouth.

Interactive Content

Creative and successful approaches to interactive content formats, such as quizzes, assessments, reports and more.

Multi-Touch Campaign

Innovative approaches to multi-channel or omnichannel campaign design that leverage compelling content that resonates with buyers on a deeper level and spurs action.

Nurture Campaign

Nurture campaigns and associated content that deliver stellar results in terms of leads generated, opportunities created and deals closed.

Packaged/Bundled Content

Content that is packaged together or curated to create an immersive – and even personalized – content experience.

Publisher Partnership

Successful content and derivative resources created in partnership with a third-party publisher or publication.

Research-Based Content

Content or campaigns crafted based on proprietary or third-party research.

Sales Enablement Content

Powerful and creative approaches to content and campaigns used to inform and empower internal sales teams. Stellar results a plus.

Short-Form Content

A creative and compelling approach to any short-form asset, such as an infographic, video, quiz, and checklist, among others.

Video Content

Standalone videos and/or a video series that tells a compelling story from the brand or buyer’s perspective and successfully drives awareness for a brand or specific product.

B2B's Choice Award

The B2B's Choice Award goes to a nominee who receives the most votes from their peers for their submission from any category. Voting for the B2B's Choice Award opens in May.

Meet The 2020 Winners Who Attended #B2BMX

Finny Fast Facts

Want to learn more about the Killer Content Awards? Below are some of the most frequently asked questions our team receives, and answers to those questions. Not seeing your question on the list? Drop us a line at marketing@demandgenreport.com and we’ll be happy to help!

What are the award categories?

There are 14 categories in all, in addition to our new B2B’s Choice Award. You can submit nominations for the following categories:

Please note that final winner selections and categories will vary based on overall response to a specific category. If we believe your content is Finny worthy, but would better fall in a different category, we’ll be in touch!

How much does it cost to submit a nomination and what are the deadlines?

Early-Bird Deadline:

November 17th, 2021, 6:00 PM ET
Submission Cost: $299

Final Deadline:

December 17th, 2021, 4:00 PM ET
Submission Cost: $399

Can we only submit one nomination?

Nope! We encourage all marketers to submit their most impressive work, whether that’s one asset or 10. However, note that the nomination fee only applies to one submission, and you can only select one category per nomination submission.

Is there a preferred release date for accepted content assets and campaigns?

Given that this is an annual awards program, we ask that nominating companies submit content and campaigns that were executed between February 2021 and February 2022.

When will finalists and winners be announced?

We will be hosting the Killer Content Awards ceremony during our B2B Marketing Exchange in Scottsdale, Ariz. in February 2022. We will plan to reach out to winners directly ahead of time so people can plan to attend the event and ceremony. Keep a close eye on your email inbox because we’ll be sending you relevant news and updates leading up to the big reveal.

How does the B2B’s Choice Award work?

Our goal is to give our audience and attendees the power to select the winner for this new award. We will open voting for our community to decide which brand deserves the accolade. The winner will be announced during the 2022 Killer Content Awards ceremony in Scottsdale.

If my company wins, how will we be spotlighted?

For one, we will spotlight all winners with a fantastic celebration. (More details to come!) We also have our Killer Content Awards report and press release, which will be launched after the ceremony.

What do you typically look for in a Finny winner?

While we look at key performance indicators and other results, such as total revenue or number of leads generated, that’s not the only way we find our Finny winners. We want to spotlight innovators, free thinkers and people who take risks with their content marketing. We strive to spotlight brands that try new things, implement fun themes and use new formats and platforms to create compelling content experiences. There truly are no limits as far as we’re concerned, so hit us with your best shot! The only “rule” is that your brand has a business-to-business operation.

Who has won a Finny in the past?

We’re glad you asked! We’ve spotlighted Fortune 500 companies and small startups alike. You can see some of our previous winners by clicking on our different Killer Content Awards reports:

I’m interested in speaking at the event. How do I make that happen?

We’re still looking for compelling speakers to fill our 2022 agendas, both online and in person. Think you have what it takes to resonate with our 1,000+ registrants? Fill out a speaker submission form.