The Finnys - Killer Content Awards

The Killer Content Awards

Honoring Brands That Are Building Bridges & Breaking Barriers With Creative Campaign Strategies

As B2B buyers’ expectations for relevant, personalized experiences continue to rise, marketing teams must build a new foundation to transform B2B marketing from mundane to memorable. In this new era of B2B, organizations cannot afford to play it safe; innovation and creativity are essential to stand out from the competition. 
 
The 2025 Killer Content Awards will honor the brands that are letting go of outdated strategies and stacking up on new ones to take their marketing game to new heights! Nominations are now open, and we are excited to see the fresh campaigns and innovative approaches that emerged over the past year.

Share Your Brand's Story

Each year, we receive hundreds of nominations from companies across various industry verticals, regardless of size or marketing strategy. After the nominations phase closes, our editorial team will curate a shortlist of finalists. Our executive team will then evaluate these finalists to determine the winners. 

Don’t miss this opportunity to showcase your achievements in our annual Killer Content Awards report and across our diverse event and content platforms. This year, we’ll celebrate the winners at an exclusive in-person awards reception during the B2B Marketing Exchange West in Scottsdale, Arizona, in February 2025. 

Early Bird Nomination Deadline:
November 22, 2024

Entry Fee: $149

The Finny's,
14 Years Later:

Lifetime Nominations
0 +
Lifetime Winners
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The Categories

ABM/ABX Campaign

Content and campaign experiences tailored to key accounts and segments.

Audio Content

Podcasts have become a hot format for B2B companies. This category spotlights the brands who have seen killer results with their series and are testing new, immersive storytelling approaches.

Buyer-Focused Content

Examples of impactful and memorable buyer-focused content and/or stories of how brands have successfully transitioned from product-focused content to a buyer-focused strategy.

Channel Partner Marketing

Brands that have created content designed for go-to partners in order to generate greater revenue through the channel.

Design Concept/Theme

A piece of content or broader campaign that tacks onto a current event/trend or leverages a creative visual approach/theme to capture buyer attention.

Influencer Campaign

Short- and long-term initiatives that have successfully leveraged industry thought leaders and experts to generate brand awareness and word of mouth.

Interactive Content

Creative and successful approaches to interactive content formats, such as quizzes, assessments, reports and more.

Multi-Touch Campaign

Innovative approaches to multi-channel or omnichannel campaign design that leverage compelling content that resonates with buyers on a deeper level and spurs action.

Nurture Campaign

Nurture campaigns and associated content that deliver stellar results in terms of leads generated, opportunities created and deals closed.

Packaged/Bundled Content

Content that is packaged together or curated to create an immersive – and even personalized – content experience.

Research-Based Content

Content or campaigns crafted based on proprietary or third-party research.

Sales Enablement Content

Powerful and creative approaches to content and campaigns used to inform and empower internal sales teams. Stellar results a plus.

Short-Form Content

A creative and compelling approach to any short-form asset, such as an infographic, video, quiz, and checklist, among others.

Video Content

Standalone videos and/or a video series that tells a compelling story from the brand or buyer’s perspective and successfully drives awareness for a brand or specific product.

Short-Form Content

A creative and compelling approach to any short-form asset, such as an infographic, video, quiz, and checklist, among others.

Video Content

Standalone videos and/or a video series that tells a compelling story from the brand or buyer’s perspective and successfully drives awareness for a brand or specific product.

Publisher Partnership

Successful content and derivative resources created in partnership with a third-party publisher or publication.

B2B's Choice Award

The B2B's Choice Award goes to a nominee who receives the most votes from their peers for their submission from any category. Voting for the B2B's Choice Award opens in January.

Deadline Dates For KCAs

NOVEMBER 22

$149

early bird deadline

DECEMBER 20

$249

regular deadline

JANUARY 14

$349

late deadline

Finny Fast Facts

Want to learn more about the Killer Content Awards? Below are some of the most frequently asked questions our team receives, and answers to those questions. Not seeing your question on the list? Drop us a line at [email protected] and we’ll be happy to help!

  • ABM/ABX Campaign 
  • Audio Content   
  • Buyer-Focused Content  
  • Channel Partner Marketing  
  • Design Concept/Theme  
  • Influencer Campaign  
  • Interactive Content  
  • Multi-Touch Campaign  
  • Nurture Campaign  
  • Packaged/Bundled Content  
  • Publisher Partnership  
  • Research-Based Content  
  • Sales Enablement Content  
  • Short-Form Content 
  • Video Content 

 
Please note that final winner selections and categories will vary based on overall response to a specific category. If we believe your content is Finny worthy, but would better fall in a different category, we’ll be in touch!

Super Early-Bird Deadline: 

November 22, 2024, 11:59 PM ET 
Submission Cost: $149 

Early-Bird Deadline: 

December 20, 2024, 11:59 PM ET 
Submission Cost: $249 

Final Deadline: 

Extended through January 14, 2025. 11:59 PM ET 
Submission Cost: $349 

Nope! We encourage all marketers to submit their most impressive work, whether that’s one asset or 10.

Given that this is an annual awards program, we ask that nominating companies submit content and campaigns that were executed between February 2024 and February 2025. 

We will be hosting a special Killer Content Awards reception during our B2B Marketing Exchange West in Scottsdale, Ariz. in February 2025. We will plan to reach out to winners directly ahead of time so people can plan to attend the event and ceremony. Keep a close eye on your email inbox because we’ll be sending you relevant news and updates leading up to the big reveal.

For one, we will spotlight all winners with a fantastic celebration. (More details to come!) We also have our Killer Content Awards report, which will be launched after the ceremony.

While we look at key performance indicators and other results, such as total revenue or number of leads generated, that’s not the only way we find our Finny winners. We want to spotlight innovators, free thinkers and people who take risks with their content marketing. We strive to spotlight brands that try new things, implement fun themes and use new formats and platforms to create compelling content experiences. There truly are no limits as far as we’re concerned, so hit us with your best shot! The only “rule” is that your brand has a business-to-business operation.

We’re glad you asked! We’ve spotlighted Fortune 500 companies and small startups alike. You can see some of our previous winners by clicking on our different Killer Content Awards reports: