The Finnys - Killer Content Awards

The Killer Content Awards

Spotlighting B2B’s New Headlining Acts

B2B brands today must break through the noise and resonate with their audiences in a more authentic way. That means embracing new storytelling vehicles, messaging strategies and even design themes.  
Since 2012, the Killer Content Awards have spotlighted the B2B organizations doing all this, and more. Winners of the 2020 awards truly upped the ante, proving that B2B doesn’t have to be boring — whether they’re using podcasts, interactive content, influencer marketing or a killer theme to captivate audiences. 

Want your brand on the list?

Nominations for the 2021 awards will open soon. Check back here for updates! 

Extended Deadline:
November 8th, 2019, 6:00 PM ET

Entry Fee: $249

Finny's At A Glance:

0 +
Lifetime Nominations
0 +
Lifetime Winners

Meet The 2020 Winners Who Attended #B2BMX

Finny Fast Facts

Have a question about the Killer Content Awards? We’re here to help! Below are some of the most frequently asked questions our team receives, and answers to those questions. Not seeing your question on the list? Drop us a line at and we’ll be happy to help!

Standard Deadline:

October 4th, 2019
Submission Cost: $149

Extended Deadline: 

November 8th, 2019, 6:00 PM ET
Submission Cost: $249

There are 19 categories in all, in addition to our new B2B’s Choice Award. You can submit nominations for the following categories:

Measurable ROI
A piece of content or broader campaign that has made a measurable impact on bottom-line results.

Multi-Touch Campaign
Innovative approaches to multi-channel or omnichannel campaign design that leverage compelling content that resonates with buyers on a deeper level and spurs action.

Nurture Campaign
Nurture campaigns and associated content that deliver stellar results in terms of leads generated, opportunities created, and deals closed.

Customer Lifecycle Marketing
Campaigns that extend beyond the traditional “buyer’s journey,” and include content designed to drive ongoing engagement, customer retention and loyalty.

Account-Based Marketing Campaign
Content and campaign experiences tailored to key accounts and segments.

Buyer-Focused Content
Examples of impactful and memorable buyer-focused content and/or stories of how brands have successfully transitioned from product-focused content to a buyer-focused strategy.

Sales Enablement Content
Powerful and creative approaches to content and campaigns used to inform and empower internal sales teams. Stellar results a plus.

Channel Partner Marketing
Brands that have created content designed to go to and through partners in order to generate greater revenue through the channel.

Research-Based Content
Content or campaigns crafted based on proprietary or third-party research.

Short-Form Content
A creative and compelling approach to any short-form asset, such as an infographic, video, quiz, and checklist, among others.

Interactive Content
Creative and successful approaches to interactive content formats, such as quizzes, assessments, reports, and more.

Influencer Campaign
Short- and long-term initiatives that have successfully leveraged industry thought leaders and experts to generate brand awareness and word-of-mouth.

Video Content
Standalone videos and/or a video series that tells a compelling story from the brand or buyer’s perspective. Successfully drives awareness for a brand or specific product.

Social Amplification
Brands that have taken innovative approaches to content promotion via social channels and/or have created unique content for Facebook, Twitter, LinkedIn, Instagram and others.

Design Concept/Theme
A piece of content or broader campaign that tacks on to a current event/trend or leverages a creative visual approach or theme to capture buyer attention.

Packaged/Bundled Content
Content that is packaged together or curated to create an immersive – and even personalized – content experience.

Agency Partnership
Successful content and campaigns created in partnership with an agency. For this category, both the agency and brand will be recognized for their ability to collaborate and innovate.

Publisher Partnership
Successful content and derivative resources created in partnership with a third-party publisher or publication.

Cause Marketing
A marketing campaign or initiative designed to raise awareness for a specific cause, and/or raises funds for a charity or foundation.

Nope! We encourage all marketers to submit their most impressive work, whether that’s one asset or 10. 

You can submit one nomination per category. If you would like to submit a nomination for more than one category, you will need to complete the form again for each submission. Note: the submission fee of $149/$249 applies to only one category submission. Each additional category you submit a nominations for will incur an additional submission fee.

Finalists will be announced in the two months leading up to the event. We encourage all finalists to attend the Killer Content Awards, as winners will be announced live at the event. Just keep a close eye on your email inbox because we’ll be sending you updates!

Our goal is to give our audience and attendees the power to select the winner for this new award. We will be promoting five finalists over the course of several months, and will open voting for people to submit which brand they believe deserves the accolade. The winner will be announced during the Killer Content Awards ceremony, which will be held during the 2020 B2B Marketing Exchange.

For one, we spotlight all winners attending the Killer Content Awards ceremony during a sweet presentation. We also have our Killer Content Awards report and press release, which will be launched after the ceremony. Itching for more ways to spread the word about your marketing mastery? With our Killer Content Showcase Series, we dive deeper into Finny-winning content and campaigns with the folks who created them! Here’s an example.

While we definitely look at key performance indicators and other results, such as total revenue or number of leads generated, that’s not the only way we identify a Finny winner. We want to spotlight innovators, free thinkers and people who take risks with their content marketing. We strive to spotlight brands that try new things, implement fun themes and use cutting-edge platforms. There truly are no limits as far as we’re concerned, so hit us with your best shot! The only “rule”? That your brand has a business-to-business operation.

We’re glad you asked! We’ve spotlighted Fortune 500 companies and small startups alike. You can see some of our previous winners by clicking on our different Killer Content Awards reports:

Well, if you submit a nomination and are selected as a winner, the cost is $0! That’s right, you and your team can not only attend the awards ceremony but the entire 2020 B2B Marketing Exchange for free as our special guests. Finalists will also receive a special discount on their tickets, giving you even more reason to submit a nomination.

We’re still looking for compelling and thoughtful speakers to fill our 2020 agenda. Think you have what it takes to resonate with our 1,000+ attendees? Fill out a speaker submission form. Or, if you end up being a Finny winner, you could be a speaker in our KCA panel. Reach out to us at a month or two before the event to get more details.

© 2020 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626