B2B marketers are tasked with a new challenge: to look at their business, their marketing tactics and their customers through a new lens.
With the Killer Content Awards, the B2B Marketing Exchange will spotlight companies that are embracing new rules of engagement and transforming them into cutting-edge campaigns that utilize new storytelling methods and new amplification channels. Are you one of them?
Well, you’re in luck! Nominations for the 2020 awards are now open. In addition to our standard categories, we’re bringing back the B2B’s Choice Award! For this award, we encourage the B2B community at large to vote for their favorite content or campaign. Whichever company gets the most votes wins the coveted award.
See if you have what it takes to stand with B2B’s best.
Every year, the B2B Marketing Exchange garners hundreds of nominations from companies across industry verticals and of all sizes and marketing approaches. After the nominations phase closes, our editorial team will narrow down the pool to a list of finalists. Our executive team will then assess the finalists and select our winners.
Don’t miss the opportunity to be spotlighted in our annual Killer Content Showcase Series, awards report and ceremony.
Have a question about the Killer Content Awards? We’re here to help! Below are some of the most frequently asked questions our team receives, and answers to those questions. Not seeing your question on the list? Drop us a line at email@example.com and we’ll be happy to help!
Standard Deadline: October 4th, 2019 Submission Cost: $149
November 8th, 2019, 6:00 PM ET
Submission Cost: $249
There are 19 categories in all, in addition to our new B2B’s Choice Award. You can submit nominations for the following categories:
A piece of content or broader campaign that has made a measurable impact on bottom-line results.
Innovative approaches to multi-channel or omnichannel campaign design that leverage compelling content that resonates with buyers on a deeper level and spurs action.
Nurture campaigns and associated content that deliver stellar results in terms of leads generated, opportunities created, and deals closed.
Customer Lifecycle Marketing
Campaigns that extend beyond the traditional “buyer’s journey,” and include content designed to drive ongoing engagement, customer retention and loyalty.
Account-Based Marketing Campaign
Content and campaign experiences tailored to key accounts and segments.
Examples of impactful and memorable buyer-focused content and/or stories of how brands have successfully transitioned from product-focused content to a buyer-focused strategy.
Sales Enablement Content
Powerful and creative approaches to content and campaigns used to inform and empower internal sales teams. Stellar results a plus.
Channel Partner Marketing
Brands that have created content designed to go to and through partners in order to generate greater revenue through the channel.
Content or campaigns crafted based on proprietary or third-party research.
A creative and compelling approach to any short-form asset, such as an infographic, video, quiz, and checklist, among others.
Creative and successful approaches to interactive content formats, such as quizzes, assessments, reports, and more.
Short- and long-term initiatives that have successfully leveraged industry thought leaders and experts to generate brand awareness and word-of-mouth.
Standalone videos and/or a video series that tells a compelling story from the brand or buyer’s perspective. Successfully drives awareness for a brand or specific product.
Brands that have taken innovative approaches to content promotion via social channels and/or have created unique content for Facebook, Twitter, LinkedIn, Instagram and others.
A piece of content or broader campaign that tacks on to a current event/trend or leverages a creative visual approach or theme to capture buyer attention.
Content that is packaged together or curated to create an immersive – and even personalized – content experience.
Successful content and campaigns created in partnership with an agency. For this category, both the agency and brand will be recognized for their ability to collaborate and innovate.
Successful content and derivative resources created in partnership with a third-party publisher or publication.
A marketing campaign or initiative designed to raise awareness for a specific cause, and/or raises funds for a charity or foundation.
Nope! We encourage all marketers to submit their most impressive work, whether that’s one asset or 10.
You can submit one nomination per category. If you would like to submit a nomination for more than one category, you will need to complete the form again for each submission. Note: the submission fee of $149/$249 applies to only one category submission. Each additional category you submit a nominations for will incur an additional submission fee.
Finalists will be announced in the two months leading up to the event. We encourage all finalists to attend the Killer Content Awards, as winners will be announced live at the event. Just keep a close eye on your email inbox because we’ll be sending you updates!
Our goal is to give our audience and attendees the power to select the winner for this new award. We will be promoting five finalists over the course of several months, and will open voting for people to submit which brand they believe deserves the accolade. The winner will be announced during the Killer Content Awards ceremony, which will be held during the 2020 B2B Marketing Exchange.
For one, we spotlight all winners attending the Killer Content Awards ceremony during a sweet presentation. We also have our Killer Content Awards report and press release, which will be launched after the ceremony. Itching for more ways to spread the word about your marketing mastery? With our Killer Content Showcase Series, we dive deeper into Finny-winning content and campaigns with the folks who created them! Here’s an example.
While we definitely look at key performance indicators and other results, such as total revenue or number of leads generated, that’s not the only way we identify a Finny winner. We want to spotlight innovators, free thinkers and people who take risks with their content marketing. We strive to spotlight brands that try new things, implement fun themes and use cutting-edge platforms. There truly are no limits as far as we’re concerned, so hit us with your best shot! The only “rule”? That your brand has a business-to-business operation.
Well, if you submit a nomination and are selected as a winner, the cost is $0! That’s right, you and your team can not only attend the awards ceremony but the entire 2020 B2B Marketing Exchange for free as our special guests. Finalists will also receive a special discount on their tickets, giving you even more reason to submit a nomination.
We’re still looking for compelling and thoughtful speakers to fill our 2020 agenda. Think you have what it takes to resonate with our 1,000+ attendees? Fill out a speaker submission form. Or, if you end up being a Finny winner, you could be a speaker in our KCA panel. Reach out to us at firstname.lastname@example.org a month or two before the event to get more details.
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On average, B2B Marketers are investing 18% of their annual budget in events, according to Forrester Research. Events — in all forms — are the single largest demand program expenditure, held back by outdated, siloed and resource-intense efforts, one of the hardest to measure. And yet, it’s the demand source most coveted by sales teams.
With the large expenditure and resource commitment, teams are under pressure to deliver and show clear contribution to pipeline and revenue. It is a perfect time for a fresh approach — starting with strategy, how to deliver the right event qualified leads, convert to opportunity and to thoughtfully measure and deliver results.
This workshop led by event and demand marketing leaders will provide strategy, hands-on advice, real-world case studies and an “Events-to-Pipeline Playbook” that you can put to work immediately to: