The B2B Marketing Exchange Podcast - Presented by Demand Gen Report

Why B2B Marketing Teams Need To Think BRAVE

Featuring: Lindsay Tjepkema, Human Brands Win

In this special season 11 finale, host Klaudia Tirico sits down with Lindsay Tjepkema, founder of Human Brands Win and keynote speaker at the upcoming B2B Marketing…

Season 11, Episode 14

Demystify Your GTM Strategy With The 9 “Cs”

Featuring: Sophia Agustina, Gain Relationship/CMO Council; Margaret Safford, Gain Relationship

In today’s always-on and cluttered marketing landscape, getting closer to the customer is more challenging than ever. With so many new technologies, tools and KPIs to track…

Season 11, Episode 13

Building Predictable Pipeline With Matt Heinz

Featuring: Matt Heinz, President and Founder of Heinz Marketing

We’re less than a month out before B2B Marketing Exchange West in Scottsdale, and the final planning stages are in full force. On today’s episode of the…

Season 11, Episode 12

Creating Effective Brand Messaging That Drives Revenue

Featuring: Kate DiLeo, Kate DiLeo Branding

We’re constantly hearing about the importance of storytelling in B2B, but Kate DiLeo, a brand strategist specializing in brand positioning and messaging, wants marketers to stop telling…

Season 11, Episode 11

Award-Winning AI Strategist Shares A Practical Blueprint For AI-Powered Team Success

Featuring: Daniel Englebretson, ShiftHX

As AI continues to make waves in B2B, we have to remember the true competitive advantage lies in how we leverage the technology itself to enhance the…

Season 11, Episode 10

How Cisco Re-imagined Its Demand Strategy To Maximize ROI

Featuring: Britney Bartlett, Global Field Marketing

In this episode of the B2BMX Podcast, you’ll get a glimpse into the work of Britney Bartlett, VP of Global Field Marketing for Cisco. Cisco competes in…

Season 11, Episode 9

A Lesson In Behavioral Science & How To Apply It To B2B Marketing

Featuring: Shirin Oreizy, Founder & CEO of Next Step

We’re kicking it back to Alpharetta, GA this week to replay a unique keynote from B2BMX East. Tune in now for an introduction to Behavioral Science, the…

Season 11, Episode 8

Reimagining ABM With AI

Featuring: Rob Leavitt, Momentum ITSMA

There are a lot of questions surrounding modern ABM. Specifically: How can we cover more accounts and how can we use AI to accelerate the process? Momentum…

Season 11, Episode 7

Expert Advice On Scaling ABM With Agent3 And ServiceNow

Featuring: Claire Noble, Agent3; Michael Taylor, Agent3; and Gemma Davies, Service Now

As budgets shrink, the pressure on marketers is greater than ever before. Meanwhile, CMOs are now expected to evidence how they are driving higher-quality pipeline, accelerate conversion…

Season 11, Episode 6

Expert Perspectives Of Scaling ABM With Minimal Budgets

Featuring: Claire Noble, Agent3; Michael Taylor, Agent3; and Gemma Davies, Service Now

At B2BMX East in Alpharetta, GA, host Klaudia Tirico sat down with Claire Noble and Michael Taylor of Agent3, and Gemma Davies of Service Now to discuss…

Season 11, Episode 5

The Important Role Of Empathy In Marketing Strategy & Messaging

Featuring: Rob Volpe, Ignite 360

Research shows that 90% of consumers expect brands to display empathy with them through the brand’s messaging, while 97% of customers say empathy is the most important…

Season 11, Episode 4

How Content & SEO Strategy Can Turn Your Website Into A Lead Gen Machine

Featuring: Jessica Woodside, WIKA and Laura Lee, EVGMedia

Want the secret sauce for diversifying lead gen sources and using digital content to generate warmer, low-cost leads? Don’t miss this session replay on today’s episode to…

Season 11, Episode 3

The Power Of Content Curation

Featuring: Christine Elliot, EY

B2BMX is all about bringing real practitioners together to talk through real challenges and share solutions to real problems and industry trends. Today’s guest, Christine Elliott, is…

Season 11, Episode 2

Strategies For Successfully Mastering Revenue-Driven ABM

Featuring: Nadia Davis, PayIt

You heard our conversation with Nadia Davis of PayIt from the show floor at B2BMX East in Alpharetta, GA last week; now it’s time to dive deeper…

Season 11, Episode 1

Building A Strong Operational Base For Effective Account-Based Marketing

Featuring: Nadia Davis, PayIt

Nadia Davis is the Senior Director of Revenue Marketing and Marketing Operations at PayIt, a government tech SaaS company serving 100 million people across the U.S. and…

Season 10, Episode 15

The State Of Demand Gen

Featuring: Tamrah Buhr, G-P; Jenn Holmes, G-P; Eboni Ryan, Digitalzone

The final episode of our milestone Season 10 is here, and we’re closing out with a top-rated panel discussion from B2BMX West in Scottsdale this past February….

Season 10, Episode 14

Striking The Right Balance Between Demand Gen & ABM

Featuring: Wes Lieser, Versique; Sam Nohava, Blue Yonder; Madeline Maguire, Grubhub; and Annie Chamberlain Lumen Technologies

The traditional boundaries of demand generation and account-based marketing are blurring, and the need for a more integrated and strategic approach to driving growth in the B2B…

Season 10, Episode 13

AI’s Role In Accelerating Go-To-Market Strategy, with Lookout’s Deb Wolf

Featuring: Deb Wolf, Lookout

Research shows that companies that have leading digital and AI capabilities outperform laggards by two to six times on total shareholder returns (TSR) across every sector analyzed….

Season 10, Episode 12

Leveraging AI To Orchestrate Human-Centric B2B Marketing with Daniel Englebretson

Featuring: Daniel Englebretson, AI Strategist and creator of the “Rule of 100” framework

In today’s AI-driven B2B environment, the true competitive advantage lies not in the technology itself but in how it’s leveraged to help marketers enhance the human experience. …

Season 10, Episode 11

The Golden Ticket To Building A Pipeline Acceleration Campaign, with Nexthink

Featuring: Jennifer Fields and Kaitlin Dell'Erario, Nexthink

If you’ve spent hours looking at a stuck pipeline with the thought: “How can us as marketers do more to help accelerate this,” this new episode of…

Season 10, Episode 10

An ABM Framework That Caters To Modern B2B Buyers, with Ex-Googler Steve Armenti

Featuring: Steve Armenti, DigitalOcean

The buying experience in B2B has and continues to change dramatically. Buyers are now more informed and demanding than ever before, and they expect a personalized and…

Season 10, Episode 9

Why Your ABM Program Is Failing (And How To Fix It), with Mason Cosby

Featuring: Mason Cosby, Founder of Scrappy ABM

Account-Based Marketing has been a staple in B2B for quite some time. Yet, the practice feels newer than ever as the industry evolves. But Mason Cosby, Founder…

Season 10, Episode 8

Creating Content That Keeps Customers Coming Back (& Begging For More!)

Featuring: Jake Sanders, NinjaCat, Dana Harder, Unreal Digital Group, and Jen Spencer, SmartBug Media

To build strong relationships with existing customers, research shows 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and value in…

Season 10, Episode 7

No Fluff, All Action: 5 Intent Data Tactics You Can Use Right Now

Featuring: Sarah Sehgal, OpenSesame

There’s a lot of talk around intent data and ABM, but not nearly enough real examples on how to use it. But OpenSesame’s Director of Growth Marketing,…

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