Official Podcast

How Has COVID Changed The B2B Marketing Talent Pool?

Featuring: Wes Lieser, Rose Spicer, Michelle Liro & Nirosha Methananda

The novel coronavirus has not only shaken up our personal lives. It has turned some careers, and even businesses, upside down. While some companies have implemented hiring freezes, others have been forced to fill employment gaps, going through hiring surges. In some cases, organizations have had to bolster their workforce by looking inward, upskilling current employees. During the 2020 B2B Marketing Exchange in Scottsdale, a panel of experts discussed how they’re building the marketing…

Season 02, Episode 10

Breaking Down Performative Allyship & Pandering In B2B

Featuring: Katie Martell, Author

Historically, taking a stand on political and social issues was considered a risky move for marketing and brand executives. In the current climate, however, it’s risky not to take a stand. In a world where many judge a company’s alignment (or misalignment) with these issues based on how quickly they respond, how can organizations (even those in B2B) ensure that they’re not only taking the correct measures, but developing a strategy that can make a tangible…

Season 02, Episode 09

The Anatomy Of A Buyer-Focused Tech Stack

Featuring: Masha Finkelstein, Marketing Technology Innovation & Best Practices

The Marketing Technology Landscape Supergraphic now features more than 8,000 solutions, a 13.6% increase year over year. With every new solution, determining what to include in your tech stack (and what to throw out) feels more overwhelming. As the Head of Marketing Technology Innovation and Best Practices at Intuit, Masha Finkelstein is responsible for helping her team take a more strategic approach to martech research and implementation. During this presentation, which was first shared at the 2020 B2B Marketing…

Season 02, Episode 08

Take The Pain Out Of Sales Enablement

Featuring: Roderick Jefferson, Roderick Jefferson & Associates

As the Founder and CEO of his firm, Roderick Jefferson & Associates, Roderick Jefferson has made a career out of helping organizations get their sales enablement initiatives into tip-top shape. A speaker at the 2020 B2B Marketing Exchange, Roderick reveals how a few key adjustments to rep on-boarding, enablement and collaboration practices can help decrease time to revenue. Listen to this session to learn how to: Build a role-specific continuing education program; Develop a consistent, scalable and…

Season 02, Episode 07

Talking All Things Podcasts…On A Podcast

Featuring: Tina Dietz, Twin Flames Studios

Podcasting has exploded in the B2B realm. We’ve seen brands across industries and of all sizes use podcasting to share their unique thought leadership and interview experts in their field. But how is this area of the media landscape evolving as more brands create podcasts, and as more buyers rely on them? During this episode, we sit down with Tina Dietz, Founder of Twin Flames Studios, to get her take on how podcasting is…

Season 02, Episode 06

Human + Machine = ABM Success

Featuring: Robin Bordoli & Sam Kuehnle

Account-based marketing (ABM), like any marketing discipline, requires equal parts art and science. Without technology, ABM takes a lot of time and bandwidth to execute. However, without the human touch, you may lose the creativity and authenticity that goes into crafting compelling content and experiences. That’s why Robin Bordoli, President of RollWorks believes that B2B organizations need to embrace the best of humans and machines in order to scale ABM successfully. During this episode, which is a…

Season 02, Episode 05

How Salesforce ‘Sleighed’ Holiday Campaign Results

Featuring: Kelly Borter, Salesforce

In 2019, Kelly Borter, Director of Industry Demand Generation at Salesforce, had one mission: to create a comprehensive, multi-channel campaign that engaged retail executives and positioned the company as a go-to resource for all things holiday. Sounds fun, right? But in an industry where holiday is a hot topic and there is a sea of vendors looking to stand out in this area, Kelly and her team needed a powerful story, and killer content, to succeed….

Season 02, Episode 04

Lessons From GumGum’s Marketing Pivot

Featuring: Som Puangladda, GumGum

Many B2B marketers have had to pivot their event strategies and budgets in the wake of COVID-19. Teams have also had to keep pace with internal goals and pivot in light of team and budget changes. With a strategy that relied heavily on in-person events, GumGum had to quickly adapt and find new ways to get in front of their audience. While some tactics, such as webinars, are tried and true, others were relatively…

Season 02, Episode 03

How ADP Saw Success With Client Advocacy

Featuring: Sarah Schreiner, ADP

Many B2B marketers tap happy, engaged clients for their content and campaigns. But what if we told you there was a lot of untapped potential, and that you could engage your clients in a holistic way to power all areas of your business? ADP did just that with the launch and expansion of its client advocacy program. During this episode of the B2BMX podcast, we’re featuring a session from our 2020 featuring Sarah Schreiner, who…

Season 02, Episode 02

Using Social Media As A Powerful Content Cornerstone

Featuring: Courtney Beasley, Walker Sands & Linda Beaton, Flexport

Social media has always been a critical part of the B2B marketing mix. Brands rely on some or all of the key networks, like LinkedIn, Twitter, Facebook and even Instagram, to amplify content assets, respond to audience feedback and build their communities. But the role and impact of social media is heightened today, as we socially distance and seek ways to stay connected. That is why this panel featuring Courtney Beasley of Walker Sands…

Season 02, Episode 01

Season 2 Premiere: Adapting To A New Normal

Featuring: Jon Russo, B2B Fusion & Jenn Spencer, SmartBug Media

Less than two months ago, more than 1,300 B2B marketing and sales executives converged to learn, network and get inspired at the 2020 B2B Marketing Exchange. The novel coronavirus was a mere blip in the news headlines. Needless to say, a lot has changed since we all gathered in Scottsdale, Arizona. For the season two premiere of the B2BMX Podcast, our co-hosts, Alicia Esposito and Klaudia Tirico, reflect on the event and how B2B…

Season 01, Episode 19

#B2BMX 2020 Sneak Peek

Featuring: Andrew Gaffney, Christine Elliot, Dave Bruno

For the season one finale of the B2B Marketing Exchange podcast, the Demand Gen Report team sits down with a few friends to reflect on how the event has grown and evolved. This jam-packed session, which is co-hosted by Alicia Esposito and Editor Klaudia Tirico includes three special guests: Andrew Gaffney, Editorial Director of Demand Gen Report; Christine Elliot, Global Leader, Demand Center and Content Strategy at JLL; and Dave Bruno, Marketing Director at Aptos. They discuss: The evolution of B2BMX, from…

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