Official Podcast - B2B Marketing Exchange

#B2BSMX Sneak Peek: Gartner’s Craig Rosenberg Shares How The 2020 Pivot Influenced Martech, Data & GTM Strategies

Featuring: Craig Rosenberg, Gartner

“Alexa, play ‘The Final Countdown’ by Europe.” OK, now that we’ve set the scene, welcome back to the B2BMX Podcast! We’re just days away from #B2BSMX, our first in-person…

Season 04, Episode 16

Leveling Up Your Diversity & Inclusion Initiatives For Real Action

Featuring: Chi Johnson, Black Marketers Association of America; Brandi Starr, Tegrita; Nikki Ivey, SDRdefenders/Assembly

Diversity, Equity and Inclusion (DE&I) have become a critical discussion point for business leaders across B2B organizations. Despite their positive intent, however, many approaches and systems end up falling…

Season 04, Episode 15

How A Remarkable CX Is Your Best Sales & Marketing Strategy 

Featuring: Dan Gingiss, The Experience Maker

One of the positive outcomes of 2020 was that companies pivoted their focus to their existing clients. After all, without clients there is no business.  In this fun and engaging keynote replay…

Season 04, Episode 14

An Insider Look At The Expanding Role Of SDRs

Featuring: Nikki Ivey, Ken Amara, Brian Vital, Andrew Gaffney

Once viewed simply as “outbound callers,” SDRs are increasingly playing more strategic roles for B2B revenue teams. Given their active role on the front lines of interacting…

Season 04, Episode 13

The Story Behind The Rebrand From A CMO’s POV

Featuring: Leela Srinivasan, Momentive

Last month, SurveyMonkey — a company that has been synonymous with market research and survey software — rebranded to Momentive, now defining itself as an agile experience management…

Season 04, Episode 12

Tapping Into ‘Intelligent Creativity’ To Fuel Modern Marketing Strategies

Featuring: Jay Pattisall, Forrester

According to a new report from Forrester, combining human intuition and machine accuracy produces a more intelligent and transformative creative process for CMOs and agency executives. This…

Season 04, Episode 11

The Ins & Outs Of Brand Creation & Management

Featuring: Alicia Esposito, Cara Hogan, Allie Bhutani

A company’s brand encompasses everything from Zoom backgrounds to website content, so it’s important that brand experience is unified across all channels. As a result, an organization’s branding should…

Season 04, Episode 10

What’s In Store For B2B Marketing In The Next 10 Years?

Featuring: Jon Miller, Demandbase

The B2B buyer’s journey has changed dramatically and the role of marketers to influence that journey has shifted with it (and continues to!). As the original Marketo Co-founder and Founder of Engagio,…

Season 04, Episode 09

How To Participate, Lead & Thrive In Channel Ecosystems

Featuring: Jay McBain, Forrester

In the middle of a major transformation of how companies go to market, 76% of global CEOs feel that their current business models will be unrecognizable in the next five years. Business ecosystems…

Season 04, Episode 08

Unlocking The Full Potential Of B2B Social Media Marketing

Featuring: Xenia Muntean, Planable

Social media has come a long way since the Myspace days. It has even evolved to become a key channel for B2B brands to engage with buyers and consumers … and…

Season 04, Episode 07

Your ABM Foundation: It’s Working…Sorta. What’s Next?

Featuring: Jeremy Middleton, Kenna Security

So, you’ve got ABM plays running — and maybe they’re working — but what if they can get better? And what do you do next? In this B2BMX…

Season 04, Episode 06

Building The Ultimate Martech Stack For Your Business

Featuring: Dan McGaw, McGaw.io

The marketing technology landscape is still growing at a rapid pace, leaving marketers to try and keep up with new software additions, integrations and acquisitions. Scott Brinker’s…

Season 04, Episode 05

Delivering An Experience-First Marketing Strategy At Scale

Featuring: Adrienne Lichten & Caryne Say, Cedar

If there was anything positive that came out of the Covid-19 pandemic and its effects on B2B businesses, it’s the amount of agility, creativity and innovation that…

Season 04, Episode 04

Bringing Your Irresistible Ideas To Life w/ Tamsen Webster

Featuring: Tamsen Webster

Roll out the red carpet because Tamsen Webster is back on the B2BMX Podcast! In this episode, we talk to Tamsen about her upcoming book “Find Your Red Thread: Make Your…

Season 04, Episode 03

Using Storytelling To Drive Engaging Relationships With Customers

Featuring: Miri Rodriguez, Microsoft

This episode is sponsored by GrubHub. Storytelling has become a powerful business tool because it begins and ends with empathy, drives an emotional experience with audiences and humanizes the brand…

Season 04, Episode 02

Taking ABM From Startup To Scale

Featuring: Randi Barshack, RollWorks

This episode is sponsored by Rollworks. It’s time to de-bunk the misconception that ABM is just for large organizations with large budgets. In fact, marketing teams of…

Season 04, Episode 01

Season 4 Premiere

Featuring: Alicia Esposito & Klaudia Tirico

Welcome back to a new season of the B2BMX Podcast! In this kick-off episode, hosts Klaudia Tirico and Alicia Esposito look back at some of the top…

Season 03, Episode 20

Powering Digital-First CX With A Stronger Focus On Brand

Featuring: Michael Ruby, Retina Communications

We don’t often think about brand beyond shiny messages or cool logos … but we should! In fact, brand touches and impacts everything we do. With the…

Season 03, Episode 19

The Keys to Creating Emotive Content Experiences

Featuring: Ardath Albee, Marketing Interactions

In the B2B world, we talk about how complex the decision-making process is. Buying cycles are getting longer, more people are involved and new channels and methods…

Season 03, Episode 18

The New Rules Of Outbounding

Featuring: Skip Miller, M3

Skip Miller is one of the top sales trainers in Silicon Valley. With a client roster that represents a who’s who in the space, including Zoom, Google,…

Season 03, Episode 17

Inside West Monroe’s Pandemic Marketing Playbook

Featuring: Casey Foss, West Monroe

Competing with entrenched industry giants can be a monumental task. If anyone knows this all too well, it’s Casey Foss, Chief Marketing Officer at West Monroe, a…

Season 03, Episode 16

Tackling B2B’s Big Trust Problem

Featuring: Margot Bloomstein, Appropriate, Inc.

Whether B2B or B2C, all brands need to focus on building customer trust. This is especially true as more people grow cynical of media, political figures and…

Season 03, Episode 15

Friends of B2BMX Share 2021 Resolutions

Featuring: Alicia Esposito & Klaudia Tirico

Sure, they have a bad rap, but we believe that New Year’s Resolutions allow us to reflect on the past year and forge a positive path forward….

Season 03, Episode 14

How Your Partner Portal Can Rival Amazon

Featuring: Cindi Johnson, Tanium

Making your channel partners sort through everything you have simply to find what they need can make your portal a no-go zone. By creating personalized portals that recognize the variety of…

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