The B2B Marketing Exchange Podcast - Presented by Demand Gen Report

Turning Challenges Into Opportunities: The Power Of Innovation In Marketing

Featuring: Ali Haeri, SVP of Marketing at the Connected TV, MNTN

Innovation has always been a game-changer in the marketing world, constantly shaping and reshaping strategies to stay ahead of the curve. But what happens when things get…

Season 8, Episode 14

Sales Reps: How To Avoid The Car Salesman Stereotype

Featuring: Roderick Jefferson, Roderick Jefferson & Associates

As the world shifts and adapts to new ways of living and working, so are B2B buyers! Sellers must adjust their tactics to meet new demands. People…

Season 8, Episode 13

Secrets From The CIA: What B2B Sales Can Learn About Closing Deals

Featuring: Jeremy Hurewitz, Sell Like A Spy

When it comes to closing deals, there’s no one better at it than the CIA. They are experts in the art of persuasion and building long-lasting relationships…

Season 08, Episode 12

Maximizing Marketing & Sales Alignment With AI

Featuring: Dani Buckley, VP, and General Manager, LeadG2

In the fast-paced business world, companies are always looking for smarter ways to align sales and marketing teams to achieve shared goals and objectives. It’s no easy…

Season 08, Episode 11

Finding Your Edge In The Sea Of Sameness

Featuring: Jay Baer, Convince & Convert

In today’s crowded and ever-evolving market, marketers are increasingly working to create content that stands out. However, the key to success lies in going beyond the norm…

Season 08, Episode 10

Changing The Game: How Customer Retention Can Double Your Revenue

Featuring: Sangram Vajre, GTM Partners

For some, marketing is all about leads, leads and more leads. But according to industry veteran Sangram Vajre, Co-founder and CEO of the new go-to-market analyst firm…

Season 08, Episode 09

How To Treat Content Creation Like A Cocktail Party

Featuring: Alexis Carroll, Content4Demand

Successful B2B content is all about its intended audience. Think of it as a fancy cocktail party: If you only talk about yourself, everyone will bail out!…

Season 08, Episode 08

How Southwest Airlines Keeps ABM Simple To Drive Engagement & Revenue

Featuring: Alexis Skipper and Mia Meade, Southwest Airlines and Neha Shah, Salesforce

Many businesses believe ABM requires complex technology systems and strategies, but the team at Southwest Airlines begs to differ. They kept it simple to get more business…

Season 08, Episode 07

How To Execute A Multichannel ABM Campaign

Featuring: Megan Wolfe, VP of Portfolio, ABM, Alliances and Campaign Marketing, ZS

Most B2B marketers are seeking new ways to create more integrated and comprehensive strategies to help them reach the right accounts across multiple channels. And while it…

Season 08, Episode 06

Rising To The Challenge: How B2B CMOs Are Thriving Amidst Disruption

Featuring: CMO Panel

In the B2B world, disruption is inevitable. However, how companies respond to these disruptions is what sets them apart. As the world becomes more complex, CMOs face…

Season 08, Episode 05

How To Correctly Apply AI To B2B Marketing

Featuring: Pam DIdner, Relentless Pursuit

In today’s world of digital-first strategies, applying AI to your marketing efforts may be just what you’ve been looking for. But as AI technology is becoming increasingly…

Season 08, Episode 04

Are You Ready To Trust The Machines?

Featuring: Phyllis Davidson, Forrester

Sure, ChatGPT is innovative — but what does it mean for humans? Will content marketers be replaced? Or will AI enable them to do their job better and…

Season 08, Episode 03

Breaking The Mold: How Creativity In B2B Marketing Can Set You Apart

Featuring: Aleksandra Panyukhina

In today’s competitive marketplace, you need to stand out from the crowd and connect with potential clients in new and exciting ways. For Aleksandra Panyukhina, Experience Marketing…

Season 08, Episode 02

Finding Your ABM Tribe

Featuring: Matt Steffen, Forrester

While ABM is a powerful way to target and engage with specific audiences, there isn’t one singular path to success. Forrester research shows ABM practitioners fall under…

Season 08, Episode 01

How Esquire Bank Uses Data, Tech & Content To Fuel Hyper-Personalized Campaigns

Featuring: Kyall Mai, SVP and Chief Innovation Officer at Esquire Bank

Data, technology and content have become the cornerstones of modern marketing — and they work together to create powerful campaigns that connect with customers on a deeper…

Season 08 Teaser

Season 8 Teaser: Spinning the Wheel!

Featuring: #B2BMX Attendees

Looking forward to our eighth installment of the #B2BMX podcast? Us too! So much so that we decided to spin things up on the show floor at…

Season 07, Episode 17

Making Marketing & Sales Alignment Dreams a Reality

Featuring: Ali Haeri, MNTN

It’s the dream that marketers and salespeople have been chasing since long before they were given those titles: Perfect alignment between marketing and sales. Achieving this kind…

Season 07, Episode 16

How To Create Value For Your Customers & Business

Featuring: Michael Ruby, Park & Battery

The concept of “value creation” is growing in popularity as brands look to improve business performance and maximize customer value. For Michael Ruby, President and Chief Creative…

Season 07, Episode 15

Strategies For Providing Buyers With Personalized Digital Experiences

Featuring: Daniel Englebretson, Khronos

In today’s marketing landscape, no one wants to feel spammed or bombarded with ads, which is something marketers traditionally struggled with when trying to advertise their solutions….

Season 07, Episode 14

How Photogrammetry & Web3 Fit Into B2B Marketing

Featuring: David Morris, NYCAP3D

Modern B2B marketers can captivate their customers and amplify their campaigns with state-of-the-art experiences, utilizing everything from interactive 3D billboards to augmented reality shopping. David Morris, an…

Season 07, Episode 13

How Harry Potter Helps Slalom Tackle Global Marketing Training, DE&I Initiatives

Featuring: Tabitha Adams

Sometimes, a shared passion is all you need to create a spark that can fuel ongoing training and education within a growing B2B company. Tabitha Adams, Director…

Season 07, Episode 12

The 7 Pillars of a P.E.R.F.E.C.T. Go-to-Market Strategy

Featuring: Lisa Sharapata

Revenue leaders know that having an effective go-to-market strategy is critical for the success of their business. But the number one challenge many organizations face is achieving…

Season 07, Episode 11

How To Assess ABM Advertising Strategies In 2023

Featuring: John Arnold, Forrester

Account-based advertising has been a staple of ABM platforms. However, with the loss of third-party cookies, increasing expenses and difficulty demonstrating tangible value, its future can seem…

Season 07, Episode 10

How To Measure The Success Of Your Revenue Strategy

Featuring: Mason Cosby, Director of Growth at Gravity Global

Co-hosts Klaudia Tirico and Kelly Lindenau are kicking off the new year with a welcome blast from the #B2BSMX past! We are throwing it back to Mason…

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