B2B Marketing Exchange Podcast
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Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

Latest Episodes

Featuring: Robin Bordoli & Sam Kuehnle
Account-based marketing (ABM), like any marketing discipline, requires equal parts art and science. Without technology, ABM takes a lot of time and bandwidth to execute. However, without the human touch, you may lose the creativity and authenticity that goes into crafting compelling content and experiences. That’s why Robin Bordoli, President of RollWorks believes that B2B organizations need to embrace the best of humans and machines in order to scale ABM successfully. During this episode, which is a…
Featuring: Kelly Borter, Salesforce
In 2019, Kelly Borter, Director of Industry Demand Generation at Salesforce, had one mission: to create a comprehensive, multi-channel campaign that engaged retail executives and positioned the company as a go-to resource for all things holiday. Sounds fun, right? But in an industry where holiday is a hot topic and there is a sea of vendors looking to stand out in this area, Kelly and her team needed a powerful story, and killer content, to succeed….
Featuring: Som Puangladda, GumGum
Many B2B marketers have had to pivot their event strategies and budgets in the wake of COVID-19. Teams have also had to keep pace with internal goals and pivot in light of team and budget changes. With a strategy that relied heavily on in-person events, GumGum had to quickly adapt and find new ways to get in front of their audience. While some tactics, such as webinars, are tried and true, others were relatively…
Featuring: Sarah Schreiner, ADP
Many B2B marketers tap happy, engaged clients for their content and campaigns. But what if we told you there was a lot of untapped potential, and that you could engage your clients in a holistic way to power all areas of your business? ADP did just that with the launch and expansion of its client advocacy program. During this episode of the B2BMX podcast, we’re featuring a session from our 2020 featuring Sarah Schreiner, who…
Featuring: Courtney Beasley, Walker Sands & Linda Beaton, Flexport
Social media has always been a critical part of the B2B marketing mix. Brands rely on some or all of the key networks, like LinkedIn, Twitter, Facebook and even Instagram, to amplify content assets, respond to audience feedback and build their communities. But the role and impact of social media is heightened today, as we socially distance and seek ways to stay connected. That is why this panel featuring Courtney Beasley of Walker Sands…
Featuring: Jon Russo, B2B Fusion & Jenn Spencer, SmartBug Media
Less than two months ago, more than 1,300 B2B marketing and sales executives converged to learn, network and get inspired at the 2020 B2B Marketing Exchange. The novel coronavirus was a mere blip in the news headlines. Needless to say, a lot has changed since we all gathered in Scottsdale, Arizona. For the season two premiere of the B2BMX Podcast, our co-hosts, Alicia Esposito and Klaudia Tirico, reflect on the event and how B2B…
Featuring: Andrew Gaffney, Christine Elliot, Dave Bruno
For the season one finale of the B2B Marketing Exchange podcast, the Demand Gen Report team sits down with a few friends to reflect on how the event has grown and evolved. This jam-packed session, which is co-hosted by Alicia Esposito and Editor Klaudia Tirico includes three special guests: Andrew Gaffney, Editorial Director of Demand Gen Report; Christine Elliot, Global Leader, Demand Center and Content Strategy at JLL; and Dave Bruno, Marketing Director at Aptos. They discuss: The evolution of B2BMX, from…
Featuring: Todd Henry, The Accidental Creative
Todd Henry has made a living from creativity. A creative type himself, he has spent the last few years helping companies and individuals prioritize creative thought in their increasingly chaotic lives. During this episode of the B2BMX podcast, we sit down with Todd to hear his perspectives on how B2B organizations are balancing the need for creativity and the need for quick and efficient workflows. He also reveals how this new reality has: Impacted…
Featuring: Tamsen Webster, Find the Red Thread
Tamsen Webster has a heritage in marketing. With about two decades in the biz, she has held positions at Weight Watchers, Tedx and helped numerous marketers and brands uncover big ideas and tell incredible stories. Think B2B isn’t a space for creative stories? Tamsen will prove otherwise. During our conversation, she shares: The difference between a narrative and a story; How marketers can find what drives their business and their brand; and The common…
Featuring: Jeffrey Shaw
Jeffrey Shaw has experienced quite the career evolution, starting out as a photographer and eventually becoming a brand strategist, speaker and author. Why the jump? According to Jeffrey, it’s all connected. During our sit-down, we talked about this connection and so much more. Listen in to get his thoughts on: Why marketers are still struggling to be audience-first; How technology can help, or hurt, marketing and sales strategies; and What trends he believes have…
Featuring: Dave Bruno, Aptos
Events are a big investment. When designed and promoted effectively, they can drive big business value. But many times, events exist in a vacuum. When it’s all over, it’s never discussed again. During this presentation, Dave Bruno, Marketing Director at Aptos, explains how he implemented a completely new approach, using event content to fuel a multi-month content strategy and a series of programs. Embracing a new strategic framework, driving cross-functional collaboration and frequent communication…
Featuring: Candyce Edelen, Andreas Hauke, Paul Casinelli
Over the past five years, we’ve seen video explode. What was once a blip on marketers’ radar has become an integral format to engage, educate and nurture buyers at all stages of the decision-making process. Why? Because buyers today crave content that’s not just helpful and valuable; they want content that’s easily to consume and react to. During this panel discussion, Candyce Edelen of PropelGrowth, Andreas Hauke of Hauke Digital, and Paul Casinelli formally…

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