One in three Americans now listen to podcasts weekly. While there are millions of series available across podcasting outlets, from Spotify to Apple to SoundCloud, B2B brands have the opportunity to stand out by reaching buyers intimately through their speakers. But it’s not just about starting a show and waiting for the subscriptions to roll in. B2B marketers must take a strategic approach to podcast planning so it integrates into a much larger, buyer focused strategy. Learn how three marketers did just that in this panel, featuring:

• Tina Dietz, Twin Flames Studios
• Dave Bruno, Aptos
• Cara Hogan, Zaius

2020 Killer Content Awards: Want your content and campaigns showcased alongside the best in B2B? Submit your nomination for the ninth annual Killer Content Awards before November 1 for your chance to win!

In 2017, Carbon Black didn’t have a nurture campaign. As a result, the buyers who engaged with a piece of content and went on to talk to sales had little to no understanding of what Carbon Black was and how it could help address their pain points. The company built a multi-touch, immersive nurture strategy from the ground up, leading to a 388% improvement in SQL conversions. Hear how they did it by listening to this session from the B2B Sales & Marketing Exchange.

2020 Killer Content Awards: Want your content & campaigns showcased alongside the best in B2B? Submit your nomination for the ninth annual Killer Content Awards before November 1 for your chance to win! Nominate Now »

Creating a powerful demand gen engine isn’t just about mastering the art of inbound. And you certainly can’t just rely on outbound. PatientPop is a great example of a company that mastered the art of allbound—a combination of both approaches—to improve sales and marketing alignment and maximize their revenue results. During this session, you’ll hear from both sales and marketing about how they mastered this approach by having tough conversations and taking a hard look at their existing processes.

Sangram Vajre is one of the founding fathers of account-based marketing. Leading up to his latest book, “ABM Is B2B,” Sangram walked attendees through why this is the case, and how marketing is sort of like parenting. It may seem like a stretch, but the Terminus co-founder uses some real-life examples to make his case.

B2B marketers are dealing with a big trust problem. Their buyers are hungry for credible content that’s supported by reputable third parties, from analysts to authors and other industry influencers. At the same time, they want marketers to tell these stories in a captivating way. It sounds like an impossible feat, but Lee Odden, Co-Founder and CEO of TopRank Marketing breaks down how your brand can break free of boring B2B with interactive, influencer content.