This episode is sponsored by PFL. 2020 has been a year of learning, evolving and adapting for many of us, especially in our professional lives. In our efforts to pivot to “the new normal,” we’ve had to take big risks. In some cases, that has meant failing miserably. But Annika Helmrich and Kathy Mammon believe the key to failing effectively is taking these learnings and doing something productive with them. This week’s episode is a replay…

Ever laid in bed at 2 a.m. watching video after video on TikTok? If not, you’re missing out on an experience that can reshape your 2021 revenue strategy. Over the past eight months, Dr. Debbie Qaqish, Partner and Chief Strategy Officer for The Pedowitz Group, has spent way too much time on TikTok. And while many might think this a frivolous use of time, she has discovered three crucial takeaways that sales and marketing can use to grow…

During the day, Christine Farrier is Senior Director of Partner Marketing at Demandbase. The rest of the time, she’s building Black In SaaS, a community and platform designed to close the ever-present gap between event producers and black executives in the SaaS space. Her expertise in B2B has helped Christine build and nurture relationships, but Black In SaaS represents a new opportunity for vendors and other event hosts to call in a new, diverse set of voices to…

Today’s business leaders are looking to cut marketing costs while also achieving growth. They demand marketing to show ROI. And yet, every day, we are getting asked to promote our products and services in ways that may not work. In order to bridge this gap, the courageous marketer is focused on demonstrating business value to executives by making customers the heroes of the stories they tell. Because brilliant marketing leaders know that by focusing…

This episode is sponsored by Demandbase. Like many other event producers, Demand Gen Report had to completely reimagine its B2B Sales & Marketing Exchange event. As many teams know, this is not a copy-and-paste scenario. It’s up to the content, marketing and customer success teams to collaborate and design an experience that’s true to what makes the event great, while also embracing the best of digital. During this episode, hosts Alicia Esposito and Klaudia Tirico sit down…

This episode is sponsored by Demandbase. Marketing and sales alignment is absolutely critical in the age of the buyer — no surprise there. But achieving and maintaining a strong level of collaboration and alignment is easier said than done, especially at a time when buyers have taken control of their purchasing journeys. During this episode, host Klaudia Tirico chats with Jeff Davis, who is the founder and principal of JD2 Consulting and an expert on sales and marketing…

This episode is sponsored by Demandbase. Let’s face it, we’ve all been feeling a lot of stress during the pandemic. Some of us are juggling work and family life. We’re managing virtual schooling schedules, caring for at-risk family members, and simply trying to stay productive and creative in our daily work. If ever there was a time for us to be more empathetic and more understanding of each other, it’s now. Emotional intelligence (EQ) and…

For B2B organizations, sales and marketing collaboration has always been advised. But today, it’s crucial. Both parties must work together to develop captivating campaigns that combine relevant content and compelling conversations that set prospects and customers up for success. As the founder of Sales Schema, Dan Englander has helped agencies boost their customer acquisition and build loyal bases of satisfied customers. During this episode, he shares: Why sales teams need to think beyond the win; New channels…

Has quarantine life left you in a digital daze? You’re certainly not alone. Although we’re all trying to stay safe and healthy in these times, we can’t help but crave face-to-face interaction. We’re looking for real, authentic conversations complete with eye contact. But how can we create that feeling for our audiences (and ourselves) when all we have are webinar platforms and virtual meeting rooms? Jay Acunzo, who is a podcast host, author, speaker and…

Because of COVID-19, our time online has skyrocketed. Rather than going to networking events and conferences to build new relationships, we’re turning to virtual round tables and cocktail hours and, of course, social media. LinkedIn has become an integral “watering hole” for B2B professionals who are eager to find new job opportunities, share ideas and bolster their positions as thought leaders in their industry. But what new features and capabilities can B2B execs and…

We’ve heard time and time again that in B2B, we’re not speaking to nameless, faceless companies…we’re talking to people. So why is it still so difficult for marketing and sales professionals to take a human-centered approach to engagement? We chip away at this question with Benjamin Shapiro, host of the MarTech Podcast. Before venturing into content creation and media, Shapiro worked for both B2B and B2C brands and noticed the need for more human-driven messaging and…

It’s been a whirlwind of a season here on the B2BMX Podcast. During this season, we re-lived some of our best sessions from the B2B Marketing Exchange, and had a ton of follow-up conversations with experts to discuss how the trends we learned in Scottsdale in February have had to quickly pivot in light of the global health crisis. Our top moments from the show are all from B2B practitioners who are living and…