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February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

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February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

JOIN THE WAITLIST SPONSOR
Q

ABOUT B2B MARKETING EXCHANGE

Fresh ideas. Real strategy. Better pipeline.

What is B2BMX?

B2B Marketing Exchange (B2BMX), powered by Advertising Week, is an annual marketing practitioner conference held in Carlsbad, California at the Omni La Costa Resort & Spa.  

Attended by 1,000+ marketing leaders, demand gen practitioners, ABM specialists, and CMOs from leading B2B organizations, B2BMX delivers actionable strategy sessions, hands-on workshops, and curated peer networking across five core tracks: Account-Based Marketing, AI & Emerging Technology, Demand Generation & Pipeline, Content & Creative Strategy, and Sales-Marketing Alignment. 

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Event Snapshot

 

3-Day Conference

Omni La Costa Resort, Carlsbad, CA

February 22-24, 2027

Powered By

Advertising Week

key moments from b2bmx 2026

B2BMX 2026 brought together more than 1,000 marketing practitioners for three days of intensive sessions, peer-to-peer connection, and hands-on strategy building at the Omni La Costa Resort & Spa. The gallery below captures standout moments from the event. 

What Attendees have to say

“B2BMX continues to be one of the most practical conferences in B2B marketing. The sessions go beyond theory and focus on real systems, real data, and what’s actually working right now.”

Andy Bissonette
Glover U

“B2BMX consistently delivers one of the most valuable experiences in B2B marketing. I always leave with new perspectives on how to better align marketing with revenue, improve campaign strategy, and bring more innovation into our programs.”

Michelle Palmer
Cruxocm

“B2BMX was the first B2B marketing conference I’ve attended, and it set the bar high. From the user-friendy app where I was able to connect with people and register for events, to the beautiful setting in Carlsbad, to the industry speakers and sponsors, everything was very well done.”

Melissa Casey
The Starr Conspiracy

Between the sessions, the conversations, and the energy in the room — I left genuinely fired up about what’s possible. I came away with new ideas, new connections, and a long list of things I can’t wait to bring back to the team.

Kaitlin Miller
HME

“B2B Marketing Exchange brings the sharpest minds in marketing into one room. If you’re serious about growth and real connections, this is where you need to be.”

Gavin Fears
House of Etch

“I love this conference! I know that when I attend B2BMX I will not only walk away with actionable tactics to bring back to my organization, but I’ll have a deeper understanding of current and upcoming industry trends that I can speak intelligently about.”

Amy McWilliams
Proteus Discovery

“B2BMX is one of those rare events that manages to be both genuinely enjoyable and highly valuable. The speaker lineup is outstanding, with thoughtful perspectives from marketers and industry leaders who are actually doing the work. It’s a great place to connect with other B2B marketers, share what’s working, and walk away with practical ideas you can bring back to your team right away.”

Ellie Sherven
Scale Computing

“The expo floor consistently felt active and well-attended, but it was still easy to stop, chat, and truly listen. I also appreciated the many opportunities for casual, candid conversations beyond formal demos.”

Yovany Jerez
ATT

“B2BMX was an amazing experience, based on the content I learned at the event, I was already able to implement key takeaways into my organization immediately after the conference was over!”

Kerry Fortman
Lyra Health

“The three days were packed with constant, high-impact learning; the sessions and workshops were both relatable and thought-provoking. Beyond the educational value, the networking was second to none. I connected with peers across various career paths and stages, building meaningful professional relationships that I’m excited to maintain.”

Jackie Patterson
Henry Schein

Seven Tracks Built for Practitioners 

B2BMX isn’t a passive conference. Every session is designed to leave attendees with a concrete next step. These seven core tracks address the issues that matter most to B2B marketing teams right now. 

AI

AI is reshaping B2B marketing. Discover what’s next and how organizations use it to boost productivity, streamline operations, and more.

GTM Strategy & Advanced ABM

See how top B2B teams rethink go-to-market and account-based marketing to drive real results.

B2B Creators & Content

B2B creators are reshaping how buyers build trust and make decisions. See how top teams are building growth.

Customer Growth & Experience

Winning the deal is just the start. Discover how top brands turn customers into long-term champions.

Measurement & Data

Learn how marketers are proving impact and guiding smarter decisions through better measurement. Gain ideas for building better data foundations, improving attribution, and using insights to grow the business.

Martech & Integration

Martech continues to evolve and reshape what’s possible in B2B marketing. Explore how the latest technologies, AI, automation, and connected platforms are helping organizations streamline.

Leadership & Culture

Hear from marketing leaders who are rethinking how teams work, grow, and innovate. Learn how culture drives success and how to build organizations ready for what’s next.

Learn More

Who Attends B2BMX

B2BMX draws a practitioner-led audience of 1,000+ professionals. Typical attendees include: 

 

  • CMOs and VP-level marketing leaders seeking strategic perspective and peer benchmarking 
  • Demand generation directors and managers looking for channel-specific tactics and measurement frameworks 
  • ABM program leads building or scaling account-based motions 
  • Marketing operations and revenue operations professionals focused on data, technology stacks, and attribution 
  • Content and creative leaders managing brand narrative and content scale 
  • Sales leaders and revenue executives working to close the gap between marketing pipeline and closed deals 

FAQs

What Makes B2BMX Different from Other B2B Marketing Conferences?

B2BMX is built around practitioners, not vendors. The speaker roster is dominated by marketing and sales leaders who are actively running programs at B2B organizations, which means every session reflects real decisions, real data, and real results.   

The five-track structure also allows attendees to go deep on a specific discipline rather than sitting through sessions that don’t apply to their role.

The Omni La Costa Resort & Spa setting is deliberately intimate, making peer networking more accessible than it typically is at stadium-scale events. 

Who Presents at B2B Marketing Exchange?

B2BMX speakers are working practitioners: CMOs, demand generation directors, ABM program leads, content strategists, marketing operations leaders, and revenue executives from a broad range of B2B industries

Advertising Week, which powers B2BMX, curates the agenda to prioritize session proposals that include specific data, case studies, or frameworks attendees can put to use immediately. Keynote speakers are announced on the B2BMX website as the event approaches. 

How Can I Sponsor or Exhibit at B2BMX?

B2BMX offers a range of sponsorship and exhibit packages designed for B2B marketing solution providers who want direct access to a qualified audience of 1,000+ senior marketing practitioners. Packages include exhibition floor space, speaking opportunities, sponsored content, hosted dinners, and digital promotion. To explore current sponsorship availability for B2BMX 2027, contact the B2BMX partnerships team through the sponsor inquiry page on b2bmarketing.exchange. 

Plan Your 2027 Attendance

Join the list to be the first to know when registration opens, early-bird pricing goes live, and the view the 2027 speaker agenda!

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2027 Sponsors

PLATINUM SPONSORS

GOLD SPONSORS