Have you ever looked at a marketing team with heart eyes and wondered how a collection of such creative and effective workers was formed? You’re not alone. Most B2B organization struggle to identify the candidates with the right skills for specific jobs, leaving them with a marketing department full of holes and a lot left to be desired.
Wes Lieser of Versique has been around the block, helping companies tackle their hiring and employee retention woes. In this episode of the B2B Marketing Exchange Podcast, he spotlights the common challenges B2B organizations face at all stages of the hiring process and how they can:
“Good companies become great because of the people,” Lieser said. “It’s not who does it first. It’s who does it best and who has the best people.”
Check out the episode below to hear: