You might be scratching your head and wondering why we’ve decided to dedicate an entire blog post to the top B2B trends of 2019 instead of predicting the trends for the upcoming year. But to quote everyone’s high school History teacher, “History repeats itself.” There’s really no better way to prepare for next year than to reflect on the top trends of this year.
And let’s be real, 2019 had its fair share of trends reaching their full potential, while others generated a lot of hype. So, for Episode 6 of the B2B Marketing Exchange Podcast, we’re looking back at a session presented by Maureen Maggioni of Salesforce Pardot at the 2019 B2B Marketing Exchange, where she revealed:
- The top 5 trends of 2019;
- How B2B organizations perceive and, in turn, adopt these trends; and
- Why a unified customer view is the “secret sauce” for success.
Listen below!
Did this episode get you pumped to start planning your strategies for 2020? Join Demand Gen Report for the Strategy & Planning Series next week, where industry experts like Ruth Stevens, Randy Frisch, Scott Armstrong, Jon Miller and more will share the fresh ideas and inspiration you need to help you improve results for the coming year.
