B2B Marketing Exchange
  • FEBRUARY 24-26, 2020
  • HYATT REGENCY SCOTTSDALE
The #B2BMX Experience

#B2BMX has become the must-attend event for practitioners at the forefront of implementing cutting edge tactics and technologies. Attendees have singled out the event for its focus on real-world case studies and ability to bring actionable takeaways back to their offices to get started on immediately after the event.

What to expect at #B2BMX

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Tracks

Of sessions including content marketing, demand generation, digital strategy, ABM, channel marketing, and sales enablement.

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Sessions

From leading executives in B2B — including case studies, labs, workshops, panels, and more.

The 
Killer Content Awards

The Finnys - Killer Content Awards

"Easily one of the best marketing events I've attended in my career."

Jeanne Hopkins
CMO, Lola.com

B2B

LABS

Providing hands-on guidance from industry leaders on the latest applications of intent data, interactive content, ABM and more.

CMO
 Mentors

This program is designed to connect up-and-coming revenue executives with established industry leaders.

CXO Perspectives

From top CEOs, CMOs, and CROs at high-growth B2B brands.

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Registrants

From teams at top companies in financial services, high tech, manufacturing and other B2B verticals.

“The main event for education and networking for the tech-enabled marketer … An annual must-have.”

John Panek

John Panek
Vertical Marketing, Zebra Technologies

Intimate Workgroups

Offering deep-dive content for executives in operations, content marketing and sales enablement.

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The Venue:

Hyatt Regency

Discover the infinite beauty and natural wonders of the Sonoran Desert encompassing our breathtaking 27-acre Scottsdale family resort. Set amidst flowering cactus and framed against the majestic McDowell Mountains, our Arizona destination is surrounded by adventures and miles from the ordinary. Enjoy stunning views blended with intriguing Native American culture as you take advantage of our indulgent lifestyle amenities.

Featured Keynote Speakers

Tamsen Webster

Strategist and
TEDx Producer

Todd Henry

author of Herding Tigers
and The Accidental Creative

Tim Riesterer, Corporate Visions: Three Critical Selling Conversations You Must Enable with Content

We checked in with Tim Riesterer, CMO, Corporate Visions, as he prepares his presentation that is part of the new sales enablement track at this year’s B2B Content2Conversion Conference. His presentation is going to focus on the content that marketers need to create to articulate value at every stage of the buying process. “Conversion in my book is the product of a great sales conversation,” Riesterer said in the interview. “You can do everything right in terms of developing content and getting hand raiser and the interest in talking to a sales person, but the sales person has to close that

#B2BMX produced by

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