This year, B2B Marketing Exchange heads to the sun-soaked coast of Carlsbad at Omni La Costa Resort & Spa—400 acres of palm trees, blue skies and fresh ocean air.

Think: stepping out of high-impact sessions into warm California sunshine. Championship golf courses just beyond the meeting rooms. Eight resort pools perfect for an afternoon reset. An award-winning spa when you want to truly unwind. Evenings mean great steak, fresh seafood and conversations that continue long after the sessions end.

It’s the kind of setting that makes it easy to say yes—where you can sharpen your B2B strategy by day and enjoy a resort-caliber experience in between. Call it a working getaway. Call it business in its best environment. Either way, #B2BMX delivers insight and inspiration in a place you’ll actually want to be.