THE PREMIER B2B MARKETING EVENT FOR MODERN MARKETERS
What is B2BMX?
Ready to level up your B2B game? B2B Marketing Exchange (B2BMX), powered by Advertising Week, connects marketing leaders like you with actionable strategies, hands-on tech workshops, and curated networking that actually moves pipeline. Skip the theory—walk away with insights you can use now straight from industry experts.
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B2BMX BY THE NUMBERS
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News
B2BMX 2026 Summer Camp: Webinar Series Focus on Helping B2B Marketers “Build Once, Multiply Impact”
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on practical B2B marketing execution. Featured sessions will cover AI, ABM, buyer influence, trust in marketing and AI-native go-to-market workflows. School may be out for summer, but that didn’t mean the learning stops for B2B marketers! Demand Gen […]
B2BMX 2026 Lessons: Turning Rich Customer Feedback Into Revenue
Key Takeaways: Clozd’s Dani Talbot at B2BMX 2026 explained that revenue teams miss critical buyer signals when they rely on internal assumptions, and outlined a five-step process to turn customer feedback into business action. Talbot positioned AI-powered interviews as a scalable way to gather deeper, more candid buyer insight and deliver usable findings to sales, […]
B2BMX 2026 Lessons: LinkedIn’s Ty Heath on B2B Marketers Solving Buyability
Key Takeaways: LinkedIn’s Ty Heath session at B2BMX 2026 was focused on B2B deals stalling because buying groups lack collective confidence, not because a competitor wins; marketers need to solve buyability by reducing hidden friction. AI-driven research, larger buying committees, and unseen stakeholders in finance, legal, and procurement make brand authority, proof, and internal alignment […]
B2BMX 2026 Lessons: How to Avoid the AI Trap in Your B2B Marketing Strategy
The rapid integration of artificial intelligence (AI) has fundamentally shifted how organizations approach revenue generation. However, as automation scales, the value of genuine engagement has never been higher. At B2BMX 2026, powered by Advertising Week, DemandView CEO and Co-Founder Chris Rack offered insights for B2B marketers looking to navigate an increasingly synthetic landscape in his […]
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape. The keynotes and sessions underscored the importance of adapting to new paradigms, the shift from traditional marketing funnels to more interactive and customer-centric approaches as well as embracing the possibilities of artificial intelligence (AI). This year’s conference, […]
B2BMX 2026 Keynote: Ashley Faus on Ditching the Funnel for a Marketing Playground
For Ashley Faus, the favorites pieces of the childhood playground are what B2B marketers need to rediscover in order to connect with their audiences in the age of artificial intelligence (AI). As marketers think about how to adapt the journey, workflows, and metrics in the age of AI, Faus told attendees at the B2BMX 2026 […]