Achieving Go-To-Market Success With ABM

Back by Popular Demand

The B2B Marketing Exchange has been cultivating a vibrant community of ABM experts since 2011. So last year, when #B2BMX: Next-Level ABM debuted, more than 1,500 virtual attendees responded with rave reviews and a 4.5-star rating! Now, as B2B teams navigate a new, hybrid world where ABM is imperative, the online event is back by popular demand! Here, marketers of all levels will score the tactics, tools, and strategies needed to engage and enliven key accounts across channels. Join us for three days of networking and learning from ABM all-stars full of pro-tips, cheat codes, and real-world examples to help you achieve go-to-market success through account-based plays and experiences.

Tracks

Bringing focus to the unique nuances of ABM. Our content tracks cover everything from content strategy to campaign measurement — all through a highly targeted lens.

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Sessions

Enjoy a combination of strategic, conceptual sessions and highly tactical case studies for specific levels of ABM expertise. We’re also bringing back our crowd-pleasing workshops, roundtables and certifications.

Registrants

We’re bringing together B2B marketing and sales professionals from all around the world to learn from each other. Connect with practitioners and C-level execs across functions to expand your ABM knowledge and community.

Our agenda will hit on trends driving the next generation of ABM, such as:

Actioning intent and signal data

Transforming ABM plays to Account-Based Experiences

Focusing on quality over quantity

Creating killer content for the entire buying group

Orchestrating sales & marketing motions

Finding alignment across teams

"This was instrumental in gaining new ideas and forecasts for the future of the industry,. What I've learned is already impacting our marketing."

Britany Ochalek
Kopis

Intelligent Matchmaking

Our AI-powered virtual platform taps into your specific interests to match you with the right sessions, sponsors, speakers and peers!

Digital Networking

Whether you’re participating in a topical roundtable, speaker meet-and-greet or connecting 1:1 with an attendee, our turnkey platform makes it easy for you to network with your fellow attendees.

"The session selection was awesome–actionable insights and great speakers. I gained so many new connections to keep in touch with."

Brian Flannery
Fiserv

Save with Our Group Rates

Save up to 40% on each pass when you register together with two or more of your colleagues.

ABM Centric Marketplace

Connect with 30+ martech vendors and solution providers that support ABM strategies.

"The tools I gained and the strategies I learned will be invaluable. I recommend this event to friends in the B2B market and will attend next year to up my game!"