Sponsorship Opportunities

See what past sponsors have to say about #B2BMX!

Join us February 24-26, 2020, at the Hyatt Regency in Scottsdale as we bring together the brightest minds in B2B marketing, demand generation, ABM, and sales enablement for the 9th Annual B2B Marketing Exchange.

True to our theme of measurement and performance, we work with you to ensure that #B2BMX is the right investment for your marketing dollars!

Complete the form below for more information on sponsorship opportunities:

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B2B IS OUR ONLY FOCUS!

The reality is, B2C marketing IS different than B2B marketing. B2B marketers have distinct needs. All of our content is tailored to the B2B marketer. So if your solution or service is designed for the unique needs of this buyer, this is the show for you!

QUALITY VS. QUANTITY

We don’t promise to host the biggest show in the industry. Why? Shows aiming for high numbers only care about getting people in the seats. We focus on getting the right people in the seats. In 2018, more than 70% of attendees were director-level or higher from leading-edge companies like SAP, Cisco, Oppenheimer and American Express!

A PLATFORM FOR REAL CONVERSATIONS = REAL OPPORTUNITIES

Our attendees are high-level decision makers interested in having real conversations about how to automate, create bandwidth and produce results through content-driven marketing. Over two days, we leave plenty of time for these conversations to happen and offer an environment conducive to networking. So the conversations you have at our show lead to real opportunities in your pipeline.

WHAT CONTENT B2B MARKETERS ARE LOOKING FOR

Our number-one goal is to put speakers on stage with content that helps B2B marketers return to their offices and execute more effective campaigns. We work closely with all speakers on topics, presentations and key takeaways to ensure marketers are walking away with actionable steps to improve their businesses.

Your solution is built to help marketers achieve their goals, and here at DGR we want to do the same for you. Since your goals are unique to you, we want to give you the opportunity to build a sponsorship package that helps you to achieve your goals.

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How To Turn Events Into A Measurable, Pipeline-Generating Machine

On average, B2B Marketers are investing 18% of their annual budget in events, according to Forrester Research. Events — in all forms — are the single largest demand program expenditure, held back by outdated, siloed and resource-intense efforts, one of the hardest to measure. And yet, it’s the demand source most coveted by sales teams.

With the large expenditure and resource commitment, teams are under pressure to deliver and show clear contribution to pipeline and revenue. It is a perfect time for a fresh approach — starting with strategy, how to deliver the right event qualified leads, convert to opportunity and to thoughtfully measure and deliver results.

This workshop led by event and demand marketing leaders will provide strategy, hands-on advice, real-world case studies and an “Events-to-Pipeline Playbook” that you can put to work immediately to:

  • Develop an events demand strategy and metrics, with and without sales
    Exercise: Shaping a Strategy Development Framework
  • Create the right events mix, types and formats to deliver target prospects
    Exercise: Building Your Events Model & Audience
  • Turn attendees’ engagement, experience and capture into Event Qualified Leads
    Exercise: Defining Event Lead Capture and Process
  • Orchestrate a speedy, impactful event follow-up strategy and process
    Exercise: Establishing A Next Best Action Event Lead Plan
  • Measuring event effectiveness and impact
    Exercise: Developing Your Events Dashboard and Pipeline ROI

Demand Generation Masterclass & Certification

It’s 2020 and time to level-up your expertise in the essential aspects of Demand Generation. By attending this session, you’ll leave B2BMX with the knowledge and expertise needed to approach several of the core initiatives for high-performance B2B Demand Generation. Class certification certificates will be provided to attendees along with PowerPoint templates, workbook tools and a supporting textbook, Manufacturing Demand, to take back to your office and apply what you’ve learned.

Attendees to this workshop should be in either Demand Generation, Marketing Operations, Marketing Automation or Marketing Leadership roles. The session is restricted to marketing practitioners only and outside consultants will not be admitted. Attendees should have one of the leading marketing automation systems to get the most relevant value from what is being taught including Marketo, Eloqua or Pardot along with Salesforce as your company CRM.

This workshop will cover the following topics, frameworks and demand generation principles:

  • The Demand Generation Framework — A holistic approach for driving revenue that spans Demand Creation, Demand Management and Demand Expansion.
  • Essential Lead Management Principles and Techniques – You’ll learn how to design and implement a demand funnel, lead scoring and corresponding lead nurturing programs needed to optimize lead conversion.
  • Sales Enablement Pro Tips – See examples of ways you can enhance your lead, contact and account layouts in Salesforce to help sales be more effective in their engagement with leads.
  • ABM Programs – You’ll learn the TEAM framework for ABM that covers targeting, engaging, activation and measurement. You’ll learn how to approach an ABM initiative at your company and what it takes to be successful. This portion will include a walk through of a sample ABM program and the tools used to implement it including Marketo, Engagio and Salesforce.
  • Measurement & Reporting – You’ll learn the essential KPIs for marketing in 2020 and how to capture and report on them. The section will teach the proper techniques for configuring, capturing and reporting on campaign attribution within Salesforce.
  • MarTech Essentials – We will discuss the seven primary MarTech categories, and which tools to consider in your stack to help you cut through the noise.
  • Data – None of the above will be met with success unless your marketing automation and CRM data is pristine. The workshop will cover techniques and tools to get your data clean and keep it that way.