Turbocharge Your Growth Engine In Today’s Economy, With Forrester’s John Arnold
We’re wrapping up Season 9 of the B2BMX Podcast today, with a very special replay from our friends at Forrester. During the B2B Sales & Marketing Exchange, Principal Analyst John Arnold took the keynote stage to share how B2B organizations can turbocharge their growth engines in today’s economy. It’s no secret that 2023 was a […]
Building A Winning Brand Pitch With Brand Strategist & Author Kate DiLeo
We’re just days away from the 2024 B2B Marketing Exchange and the team is buzzing around to put the icing on the event planning cake. To get our B2B community hyped for the event, co-host Klaudia Tirico chatted with a first-time speaker and new member of the B2BMX family Kate DiLeo. Kate is a brand […]
How To Become The Experience Maker At Your Organization
Tips From Author & B2BMX ‘24 Keynote Speaker Dan Gingiss Customer expectations are constantly evolving and that means, no matter what your title or job description is, it’s critical to view business problems through a customer lens to ensure your buyers and customers remember your organization as one that makes an impact. This week’s episode […]
Two Marketers, One Candid Conversation About Lower Funnel B2B Marketing
Plus The Challenges That Come With It Let’s face it, your B2B company is not really a household name…yet. Unlike, say, Doritos, your logo likely wouldn’t get recognized if it came without the title of your company; and that’s OK! But according to MNTN’s VP of Marketing Ali Haeri and Pluralsight’s Sr. Director of Marketing […]
Remedies For Misaligned Marketing & Sales Teams
(Spoiler Alert: It Starts With Relationship Building) The challenges of sales and marketing alignment are a tale as old as time. While research shows the gap is closing, many organizations have yet to master the art of cross-organizational alignment and collaboration. But what if we told you there are a few simple things you can […]
Uncovering New Revenue Remedies & Realities
It’s a turbulent time to be a CRO: Revenue leaders are tasked with uncovering new revenue opportunities and confronting the realities of implementing these strategies in today’s competitive market. With that in mind, it’s vital to have valuable insights and practical tips for finding success. This session replay from the B2B Sales & Marketing Exchange […]
Connecting & Empowering Women in Revenue
The Women in Revenue movement is a powerful initiative to unite dynamic women from various B2B industries who play vital roles in revenue generation. The platform serves as a beacon, illuminating the significant contributions of women in B2B and empowering them to reach new heights. In this interview on the show floor of last year’s […]
Reframing Productivity: A Holistic Approach To Well-Being & Peak Performance
As the “quiet quitting” discussion continues across a variety of industries, brands are rethinking how they manage their human resources. Prioritizing well-being can enhance performance and discover practical strategies to achieve peak productivity without sacrificing mental and physical health. Let’s kick off the New Year right by listening back to a wonderful session presented by […]
Navigating The Challenges Of Growing A B2B Marketing Program
Every step of the marketing journey presents unique obstacles and opportunities, whether it’s building brand awareness or generating high-quality leads. With those challenges in mind, the biggest concern for marketers is how they can overcome those difficulties to grow and scale their company at the same time. The latest episode of the B2BMX Podcast highlights […]
Unlocking Success: How To Scale Your B2B Marketing Program For Company Growth
In today’s episode, Hosts Klaudia Tirico and Kelly Lindenau roll the tape of a B2B Sales & Marketing Exchange session hosted by Nirosha Methananda, former Head of Marketing for companies like Influ2 and Bombora and now the Chief Marketing Maven for Sati Marketing. The presentation explored key strategies and insights from industry experts that empowers […]
Cracking The Marketer’s Paradox: Scaling & Achieving More With Less
Marketers are constantly looking out for ways to scale their efforts and achieve more with less. However, this is challenging in today’s saturated market, where consumers are bombarded with messages from all directions. In today’s episode, Hosts Klaudia Tirico and Kelly Lindenau replay a session hosted by Elle Woulfe, SVP of Global Marketing at Formstack. […]
The Art Of Urgency: How To Let Customer Needs Guide Your Segmentation Strategy
Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, inside-out approach that obscures accurate signals in buyer behavior. In today’s episode, Hosts Klaudia Tirico and Kelly Lindenau replay Neil Baron’s session from the B2B […]
Crafting Compelling Stories: How B2B Marketers Can Connect With Customers
Standing out from the crowd is essential in B2B marketing, but it’s difficult to truly connect with customers on a deeper level. By harnessing the power of storytelling and crafting compelling narratives, marketers can create memorable and relatable moments with lasting impact on their target audience. In this episode of the B2B Marketing Exchange Podcast, […]
Using AI To Bring Your Marketing Stories To Life
In a world filled with endless content and fleeting attention spans, captivating your audience has become more challenging than ever. But fear not, for AI is here to revolutionize the way we approach storytelling in marketing. By leveraging cutting-edge technologies, AI can unlock a world of creativity, personalization and immersive experiences that will captivate your […]
Unleashing The Power Of Sales Enablement: Strategies For Consistency, Collaboration & Success
In the keynote session at the 2023 B2B Sales & Marketing Exchange this past August, industry thought leader and author Roderick Jefferson dove into the profound significance of consistency, collaboration and success, emphasizing their role in driving business growth and customer satisfaction. During this episode, we’re going back to Boston to listen in on Roderick’s […]
Turning Challenges Into Opportunities: The Power Of Innovation In Marketing
Innovation has always been a game-changer in the marketing world, constantly shaping and reshaping strategies to stay ahead of the curve. But what happens when things get a little weird in the economy? How do marketing leaders deal with the unexpected and find new opportunities in unusual circumstances? During this episode of the #B2BMX podcast, […]
Sales Reps: How To Avoid The Car Salesman Stereotype
As the world shifts and adapts to new ways of living and working, so are B2B buyers! Sellers must adjust their tactics to meet new demands. People don’t want to be sold to anymore — they already have access to a lot of information and are looking for confirmation to buy or not from your […]
Secrets From The CIA: What B2B Sales Can Learn About Closing Deals
When it comes to closing deals, there’s no one better at it than the CIA. They are experts in the art of persuasion and building long-lasting relationships with clients — skills that are just as crucial in the world of B2B sales. During this episode of the #B2BMX podcast, we’re returning to a fantastic session […]
Maximizing Marketing & Sales Alignment With AI
In the fast-paced business world, companies are always looking for smarter ways to align sales and marketing teams to achieve shared goals and objectives. It’s no easy feat, but luckily, companies can see success when they use artificial intelligence (AI) effectively. By leveraging AI tools, practitioners can streamline this alignment process, making it more efficient […]
Finding Your Edge In The Sea Of Sameness
In today’s crowded and ever-evolving market, marketers are increasingly working to create content that stands out. However, the key to success lies in going beyond the norm and telling bigger stories that break the sea of sameness. This was the take-home message from a session presented by the one-and-only Jay Baer at the 2023 B2B […]
Changing The Game: How Customer Retention Can Double Your Revenue
For some, marketing is all about leads, leads and more leads. But according to industry veteran Sangram Vajre, Co-founder and CEO of the new go-to-market analyst firm GTM Partners, it’s possible to double revenue every five years without adding new customers — it all rests in how companies go to market. During this episode of […]
How To Treat Content Creation Like A Cocktail Party
Successful B2B content is all about its intended audience. Think of it as a fancy cocktail party: If you only talk about yourself, everyone will bail out! Mixing audience-centric content with proven tools and strategies gets everyone’s attention without breaking the bank. In this episode, we hear a conversation between our host, Kelly Lindenau, and […]
How Southwest Airlines Keeps ABM Simple To Drive Engagement & Revenue
Many businesses believe ABM requires complex technology systems and strategies, but the team at Southwest Airlines begs to differ. They kept it simple to get more business travelers flying by focusing on engagement and revenue, and achieved outstanding results in the process: The promotion led to an impressive 22% increase in incremental revenue from a […]
How To Execute A Multichannel ABM Campaign
Most B2B marketers are seeking new ways to create more integrated and comprehensive strategies to help them reach the right accounts across multiple channels. And while it can be daunting to try and craft a practical multichannel approach, it doesn’t have to be intimidating. In this episode, we hear a conversation between Host Kelly Lindenau […]
Rising To The Challenge: How B2B CMOs Are Thriving Amidst Disruption
In the B2B world, disruption is inevitable. However, how companies respond to these disruptions is what sets them apart. As the world becomes more complex, CMOs face new challenges and must rise to the occasion with innovative solutions. In this episode, we listen to an intriguing panel held during our last B2B Marketing Exchange in […]
How To Correctly Apply AI To B2B Marketing
In today’s world of digital-first strategies, applying AI to your marketing efforts may be just what you’ve been looking for. But as AI technology is becoming increasingly accessible, it’s important to approach its implementation thoughtfully and strategically. In this episode, we listen to Pam Didner, global content marketing strategist, speaker and author, share insights, practical […]
Are You Ready To Trust The Machines?
Sure, ChatGPT is innovative — but what does it mean for humans? Will content marketers be replaced? Or will AI enable them to do their job better and faster? In this episode, Hosts Klaudia Tirico and Kelly Lindenau focused on AI and its role in helping build a more intelligent content stack through automation and analytics. […]
Breaking The Mold: How Creativity In B2B Marketing Can Set You Apart
In today’s competitive marketplace, you need to stand out from the crowd and connect with potential clients in new and exciting ways. For Aleksandra Panyukhina, Experience Marketing Lead at Pixelz, this is where creativity comes in. By breaking the mold and taking a fresh approach to messaging, you can differentiate yourself in a crowded landscape […]
Finding Your ABM Tribe
While ABM is a powerful way to target and engage with specific audiences, there isn’t one singular path to success. Forrester research shows ABM practitioners fall under five distinct “tribes,” each with their own approach, challenges and successes. In this episode, we listen in on a recent session presented at B2BMX by Matt Steffen, Senior […]
How Esquire Bank Uses Data, Tech & Content To Fuel Hyper-Personalized Campaigns
Data, technology and content have become the cornerstones of modern marketing — and they work together to create powerful campaigns that connect with customers on a deeper level, drive more meaningful engagement and generate better conversions. Kyall Mai, SVP and Chief Innovation Officer at Esquire Bank, experienced this infusion firsthand when the bank leveraged those […]
