Season 08, Episode 05

How To Correctly Apply AI To B2B Marketing

Featuring: Pam DIdner, Relentless Pursuit

In today’s world of digital-first strategies, applying AI to your marketing efforts may be just what you’ve been looking for. But as AI technology is becoming increasingly accessible, it’s important to approach its implementation thoughtfully and strategically. 

In this episode, we listen to Pam Didner, global content marketing strategist, speaker and author, share insights, practical tips and best practices for applying AI to your work routine. During her session at the B2B Marketing Exchange earlier this year, she discussed the proper role of AI in marketing.

Tune in to learn:

  • The impact of ChatGPT on B2B marketers;
  • The four ways to incorporate AI into your marketing;
  • The importance of having a buttoned-up AI workflow; and
  • Practical examples of using AI to your audience’s benefit, not just your own.



  • Learn more about Pam and her work here!
  • Check out our perspective on how AI is reshaping the industry.
  • It’s never too early to save your seat for B2BSMX 2023 in Boston! Register before May 25, 2023 to save over $1,000 of your pass.


B2B Marketing Exchange Podcast

Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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