Jeanne Kirby

Season 9, Episode 3

Crafting Compelling Stories: How B2B Marketers Can Connect With Customers

Featuring: Jeanne Kirby, Inviso

Standing out from the crowd is essential in B2B marketing, but it’s difficult to truly connect with customers on a deeper level. By harnessing the power of storytelling and crafting compelling narratives, marketers can create memorable and relatable moments with lasting impact on their target audience.

In this episode of the B2B Marketing Exchange Podcast, Host Kelly Lindenau interviews Jeanne Kirby, VP of Marketing at full service marketing and communications agency Inviso Corporation, from the show floor at #B2BSMX. The pair explore the art of crafting compelling stories and discover how it can help B2B marketers forge stronger connections with their customers.

Tune in to learn:

  • Why you should prioritize storytelling;
  • How to stay close to customers through your content creation; and
  • Where AI fits into the grand scheme of creating compelling stories.


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B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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