Season 9, Episode 15

Turbocharge Your Growth Engine In Today’s Economy, With Forrester’s John Arnold

Featuring: John Arnold, Forrester

We’re wrapping up Season 9 of the B2BMX Podcast today, with a very special replay from our friends at Forrester. During the B2B Sales & Marketing Exchange, Principal Analyst John Arnold took the keynote stage to share how B2B organizations can turbocharge their growth engines in today’s economy. 

It’s no secret that 2023 was a rough year for B2B marketing and sales professionals, and these struggles may or may not have bled into 2024. Layoffs, budget cuts and a heavy “do more with less” mentality — not to mention changing buyer behaviors, economic uncertainty and fierce competition — had marketers heads spinning. But according to Arnold, a better revenue engine won’t be enough to grow your B2B organization. 

In this episode, Arnold will outline three ways B2B orgs can fuel growth in economic downturn, including: 

  • Focusing on the value realization gap;
  • Aligning the right teams around buyer value; and
  • The effective adoption of emerging technology. 

Tune in to learn how to get your revenue engine fueled up and running smoothly. Be sure to catch up on all the episodes from Season 9 before we kick off Season 10 later this year! 


  • Learn more about John Arnold here.
  • Learn more about Forrester here. 
  • Follow us on LinkedIn and Twitter.
  • Register for the B2B Marketing Exchange in Scottsdale, Ariz. (It’s not too late!) 
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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