Season 08, Episode 03

Breaking The Mold: How Creativity In B2B Marketing Can Set You Apart

Featuring: Aleksandra Panyukhina

In today’s competitive marketplace, you need to stand out from the crowd and connect with potential clients in new and exciting ways. For Aleksandra Panyukhina, Experience Marketing Lead at Pixelz, this is where creativity comes in. By breaking the mold and taking a fresh approach to messaging, you can differentiate yourself in a crowded landscape and make an impact on your target audience.

In this episode, our host Klaudia Tirico chats with Aleksandra from the show floor at B2BMX 2023. The pair discuss Aleksandra’s role at Pixelz and how she helps the brand break out of that typical marketing mold. They also discuss why creativity is essential to B2B marketing and how employees leverage social media in unique ways to help their company resonate in a loud market.

Other talking points include:

  • How the Pixelz team turned its organic social channels into the top acquisition channels for the company;
  • How to create ongoing education and employee advocacy on social selling; and
  • Aleksandra’s takeaways from B2BMX 2023!



  • Learn more about Aleksandra here!
  • Learn more about Pixelz here!
  • It’s never too early to save your seat for B2BSMX 2023 in Boston! Register before May 25, 2023 to save over $1,000 of your pass!
B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.


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