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Season 9, Episode 7

Navigating The Challenges Of Growing A B2B Marketing Program

Featuring: Nirosha Methananda, Sati Marketing

Every step of the marketing journey presents unique obstacles and opportunities, whether it’s building brand awareness or generating high-quality leads. With those challenges in mind, the biggest concern for marketers is how they can overcome those difficulties to grow and scale their company at the same time.

The latest episode of the B2BMX Podcast highlights a great discussion from the B2B Sales & Marketing Exchange show floor between Nirosha Methananda, Chief Marketing Maven of Sati Marketing, and hosts Klaudia Tirico and Kelly Lindenau. Throughout the discussion, the trio chatted with Methananda about scaling a B2B marketing program for company growth. 

Specifically, they touched upon:

  • The importance of understanding the business’s needs and key stakeholders’ priorities to align marketing strategy;
  • How to select marketing technologies based on a company’s maturity;
  • Why early-stage companies should focus on functions like brand, demand generation and product marketing; and
  • How to communicate the value and impact of marketing through the right metrics and storytelling to different audiences.


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B2B Marketing Exchange Podcast
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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