Jeanne Kirby

Season 9, Episode 2

Using AI To Bring Your Marketing Stories To Life

Featuring: Jeanne Kirby, Invisio

In a world filled with endless content and fleeting attention spans, captivating your audience has become more challenging than ever. But fear not, for AI is here to revolutionize the way we approach storytelling in marketing. By leveraging cutting-edge technologies, AI can unlock a world of creativity, personalization and immersive experiences that will captivate your audience like never before.

During this episode, we’re listening back to a session presented by Jeanne Kirby, VP of Marketing at full service marketing and communications agency Inviso Corporation. She discussed how stories are more memorable than facts and statistics, and how AI can help you find the right stories to tell. 

Tune in to:

  • Hear examples of how telling stories about personal experiences or customers can help form connections;
  • Get tips for how to craft effective marketing stories, such as finding a relatable hook, using video and AI, keeping the message simple and evoking emotions; and
  • Learn why storytelling is a powerful way for businesses to engage customers and generate sales.


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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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