Sure, ChatGPT is innovative — but what does it mean for humans? Will content marketers be replaced? Or will AI enable them to do their job better and faster?
In this episode, Hosts Klaudia Tirico and Kelly Lindenau focused on AI and its role in helping build a more intelligent content stack through automation and analytics. They replayed a #B2BMX session from Forrester’s Phyllis Davidson, where she said that while the industry may not be ready to trust the machines, they have to try.
Tune in to learn:
- Insights into the current state of AI, automation, data management and analytics across key content technology categories;
- The importance of making use of new capabilities in current technology and how to assess these options; and
- How to effectively experiment with these tools to improve content generation and the delivery process.