Season 08, Episode 04

Are You Ready To Trust The Machines?

Featuring: Phyllis Davidson, Forrester

Sure, ChatGPT is innovative — but what does it mean for humans? Will content marketers be replaced? Or will AI enable them to do their job better and faster? 

In this episode, Hosts Klaudia Tirico and Kelly Lindenau focused on AI and its role in helping build a more intelligent content stack through automation and analytics. They replayed a #B2BMX session from Forrester’s Phyllis Davidson, where she said that while the industry may not be ready to trust the machines, they have to try.

Tune in to learn:

  • Insights into the current state of AI, automation, data management and analytics across key content technology categories; 
  • The importance of making use of new capabilities in current technology and how to assess these options; and 
  • How to effectively experiment with these tools to improve content generation and the delivery process.



  • Learn more about Phyllis and her work here.
  • Check out the latest Forrester research on the future of content marketing.
  • It’s never too early to save your seat for B2BSMX 2023 in Boston! Register before May 25, 2023 to save over $1,000 of your pass.
B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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