For some, marketing is all about leads, leads and more leads. But according to industry veteran Sangram Vajre, Co-founder and CEO of the new go-to-market analyst firm GTM Partners, it’s possible to double revenue every five years without adding new customers — it all rests in how companies go to market.
During this episode of the #B2BMX podcast, Hosts Klaudia Tirico and Kelly Lindenau chat with Sangram about the importance of companies needing to change their vocabulary and way of measuring success to create more efficient and responsible growth. Tune in to learn:
- The two key acronyms for success — ROI and NRR;
- How AI can help B2B marketing and sales professionals;
- How can practitioners can position themselves to embrace the future of marketing and sales; and
- How Sangram’s new company looks to help others change the way they go to market.