Season 08, Episode 10

Changing The Game: How Customer Retention Can Double Your Revenue

Featuring: Sangram Vajre, GTM Partners

For some, marketing is all about leads, leads and more leads. But according to industry veteran Sangram Vajre, Co-founder and CEO of the new go-to-market analyst firm GTM Partners, it’s possible to double revenue every five years without adding new customers — it all rests in how companies go to market. 

During this episode of the #B2BMX podcast, Hosts Klaudia Tirico and Kelly Lindenau chat with Sangram about the importance of companies needing to change their vocabulary and way of measuring success to create more efficient and responsible growth. Tune in to learn:

  • The two key acronyms for success — ROI and NRR;
  • How AI can help B2B marketing and sales professionals;
  • How can practitioners can position themselves to embrace the future of marketing and sales; and
  • How Sangram’s new company looks to help others change the way they go to market.


B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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