Most B2B marketers are seeking new ways to create more integrated and comprehensive strategies to help them reach the right accounts across multiple channels. And while it can be daunting to try and craft a practical multichannel approach, it doesn’t have to be intimidating.
In this episode, we hear a conversation between Host Kelly Lindenau and Megan Wolfe, VP of Portfolio, ABM, Alliances and Campaign Marketing at the management and tech consulting firm ZS. The show was recorded live in the B2BMX23 Marketplace in Arizona, and the pair discussed the best practices for executing a multichannel ABM campaign (and provided some sci-fi book recommendations, too!). Tune in to learn:
- How buyer and marketing expectations shifted to necessitate a multichannel mentality;
- The new motions of going to market through a campaign approach; and
- Best practices for executing a multichannel ABM campaign that drives results!
RELATED LINKS
- Connect with Megan here!
- To dive deeper into ZS’s ABM journey, check out this article!
- It’s never too early to save your seat for B2BSMX 2023 in Boston! Register before June 22, 2023 to save more than $800 off your pass.
