Jay Baer

Season 08, Episode 11

Finding Your Edge In The Sea Of Sameness

Featuring: Jay Baer, Convince & Convert

In today’s crowded and ever-evolving market, marketers are increasingly working to create content that stands out. However, the key to success lies in going beyond the norm and telling bigger stories that break the sea of sameness. This was the take-home message from a session presented by the one-and-only Jay Baer at the 2023 B2B Marketing Exchange. He encouraged attendees to give themselves, and their teams, permission to find their edge and go-to-market in new, innovative ways.

During this episode of the #B2BMX podcast, we listen to Jay’s session to learn more about the importance of passion when creating content and marketing efforts that delight customers. If marketers are passionate about what they make, everyone else will embrace it, too! Tune in to learn:

  • Whether it’s truly possible to “do more with less”;
  • Why bravery is currently in short supply in the B2B market;
  • Why time-to-win is more important than your pricing model; and
  • Tips and best practices to create impactful and bold customer experiences.

RELATED LINKS

B2B Marketing Exchange Podcast
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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