West Monroe’s Pandemic-Proof Marketing Playbook
West Monroe was in the midst of a rebrand and in high-growth mode. Then … the pandemic hit. But that didn’t stop CMO Casey Foss and her team from doing incredible things. During the peak of the pandemic in 2020, Foss and her team were tasked with not just competing with big-dog consulting firms, but with pivoting campaigns […]
Marketing’s Impact On Brand Trust
The primary goal for any business is to build trust and loyalty. But in an increasingly cynical world fueled by misinformation and distrust, B2B organizations have a lot of internal work to do in order to set themselves up for success. During this fascinating episode of the B2BMX Podcast, hosts Klaudia Tirico and Alicia Esposito sit down with Margot Bloomstein, […]
Authors, Experts And Practitioners Share Their 2021 B2B Resolutions
When we built out our personal and professional 2020 resolutions, we had no idea what was about to come. The COVID-19 outbreak turned our lives upside down, creating new challenges for us to overcome. For this week’s episode of the B2BMX Podcast, we asked some of our friends in the B2B community to share what they learned throughout the dumpster fire of 2020, as well […]
Personalizing The Partner Portal Experience
Making your channel partners sort through everything you have simply to find what they need can make your portal a no-go zone. By creating personalized portals that recognize the variety of roles within partner organizations, channel-first companies are creating engaging and efficient experiences designed to set partners up for success. During this episode of the B2BMX Podcast, which is a […]
Growth Strategies For The Modern Marketer
Throughout his 17 years in the digital marketing space, Oren Greenberg of Kurve has helped B2B and B2C organizations implement growth strategies that span different channels. Based on his experiences and conversations with clients, he believes the art and science of growth marketing will evolve significantly in 2021 to emphasize cost-efficiency, relationship building and deal expansion, setting clear expectations […]
2021 #B2BMX Event Update
In light of concerns surrounding the ongoing COVID-19 pandemic, including travel restrictions both domestically and internationally, as well as the associated government restrictions and limitations on large group gatherings, the B2B Marketing Exchange team has made the decision to reschedule the annual B2B Marketing Exchange (#B2BMX) live event. After consulting key sponsors and attendees, the […]
Listen Up, Aspiring CMOs!
Did you know that less than 1% of marketers have a shot at becoming a CMO? In the bustling B2B industry, there’s stiff competition on the way to the top. If you want this highly coveted spot in the executive suite, you need to build and manage key relationships, identify your superpower and answer some tough questions […]
Navigating ABM In 2020: 6 Lessons From E2open
Kicking off 2020, E2open’s marketing strategy was built around a strong marketing mix of ABM plays, physical events, direct mail campaigns and email outreach. As the year went by and the world came to a standstill, KPIs were lagging and the marketing team quickly knew they had to pivot from the current strategy to meet and influence their target market in a […]
Confessions Of A TikTok Addict With Dr. Debbie Qaqish
The beginning of quarantine may seem like a haze now, but just a few months ago we were entertaining ourselves with wild documentary series’ like Netflix’s Tiger King and video games like Nintendo’s Animal Crossing. Another stand-out star was TikTok — an app I assumed was for kids imitating viral dance moves, but quickly learned was much more than that. Over […]
Amplifying Black Voices In SaaS
During the day, Christine Farrier is Senior Director of Partner Marketing at Demandbase. The rest of the time, she’s building Black In SaaS, a community and platform designed to close the ever-present gap between event producers and black executives in the SaaS space. Her expertise in B2B has helped Christine build and nurture relationships, but Black In SaaS represents a new […]
Michael Brenner: “Empathy Is The Key To The Future Of Marketing”
We’re so glad to be back with a new episode after taking a break last week to host the 2020 B2B Sales & Marketing Exchange. For the next few weeks, we’ll be spotlighting some key sessions from the event, so if you weren’t able to tune in, now’s your chance to get a taste of #B2BSMX. […]
Season 3 Premiere: Benjamin Shapiro On Bringing Humanity Back To B2B
Season 3 of the B2BMX Podcast is finally here! After a few weeks off, we’re back, refreshed and ready to tackle more of the marketing topics you love! This season will be especially exciting, as we’re gearing up for the virtual B2B Sales & Marketing Exchange, taking place October 26-28. Throughout this season, we’ll preview some of the most anticipated #B2BSMX sessions, talk with some of our […]
Snapshots From Scottsdale: Check Out Our #B2BMX 2020 Photo Diary
Last month, 1,200+ marketers gathered in Scottsdale for the 9th annual B2B Marketing Exchange. The event featured sessions, keynotes, case studies and workshops dedicated to showcasing use case examples and best practices for marketers at the forefront of implementing cutting edge tactics and technologies. The event brought six focused tracks — ABM In Action Live!, Channel Marketing, Content2Conversion, Demand Gen Summit, Marketing Strategy and Sales Impact Summit – together […]
Let’s Get Visual: Reimagining Top Moments From #B2BMX
At this year’s B2B Marketing Exchange, the folks at Kingman Ink and Quarry partnered to bring our attendees unique artwork highlighting notable quotes presented by industry experts. These tweetable and succinct videos allowed the messages presented at #B2BMX to take on new life. Here are a few of our favorite #KeynoteInks from this year’s event: […]
#B2BMX Recap: Stand Out Moments From The 9th Annual Event
Just like that, another B2B Marketing Exchange is in the books! The 9th annual event, hosted by Demand Gen Report, took place last week, and it was easily the most successful event in the show’s history. Here’s why: 0 Attendees 0 /5 Overall Rating The #B2BMX agenda was filled with exclusive events like the opening […]
2020 Killer Content Awards: Spotlighting B2B’s New Headlining Acts
Awards season doesn’t stop with the Academy Awards. There’s a lesser known — but just as prestigious — awards program that’s only for B2B marketers called the Killer Content Awards (KCA). This year’s winners were announced earlier this week during the B2B Marketing Exchange in Scottsdale, Arizona. While we couldn’t get Laura Dern to the KCA stage, our list of winners was just as star-studded. No, seriously, it was extremely hard for our […]
Using Client Insight To Transform Your Business
Client advocacy is one of the most valuable things your company can invest in. According to the 2019 Content Preferences Survey Report, 92% of marketers give the most credence to peer reviews and user-generated feedback. Your prospects don’t want to hear from you why your solution is so great. They want to hear from unbiased users who have […]
SAP’s Nick Robinson: “The Business Case For Content Marketing Is Clear”
Buyers are overwhelmed by the amount of information at their fingertips. To stand out, brands must blend a mixture of content syndication, advertising, social media and more. During a session at the upcoming B2B Marketing Exchange, Nick Robinson of SAP will share how B2B content consumption insights and multichannel campaign design helped the brand boost pipeline creation. Get a sneak peek […]
#B2BMX Veterans Reflect On Past Events, Preview 2020 Event
It’s season finale day for the B2B Marketing Exchange Podcast! For 19 weeks, the B2B Marketing Exchange team has enjoyed sharing with you our favorite sessions from past events, exclusive Q&A’s with the best in the biz and so much more. The 9th annual #B2BMX takes place in a little under two weeks, so we’ll be taking a short break to ensure all our bows are tied […]
Navigating Corporate Social Responsibility In 2020
We’re living in a divisive time, so it’s understandable that brands may be at a loss on how to approach corporate social responsibility (CSR). While the stakes may be higher, it doesn’t mean brands can — or should — stay silent. In the below Q&A, Tu-Han Phan, Social Impact & Diversity Business Partner at RingCentral, shares why CSR is the smart thing to do, adding in that “if […]
Optum’s Leslie Cozatt: “Don’t Pretend To Know The C-Suite”
C-Suite buy-in is one of the trickiest things B2B marketers must account for. C-Suite leaders don’t have time for fluff, empty marketing speak or dozens of assets showcasing your service. Your plan for connecting with the C-Suite must involve deliberate, concise messages that reveal the exact pain point you can help cure. At the 2020 B2B Marketing Exchange, Leslie Cozatt of Optum will share how the brand transitioned […]
Todd Henry On Managing The Tug-Of-War Between Creativity And Stability
Take a look at the 2019 Killer Content Awards report. I guarantee that as you comb through the winners’ stories, one thought in particular will pop into your head: the B2B industry is comprised of extremely talented and creative people who make it looks effortless. But as anyone who works as a creative knows, it’s hard work. Sure, it’s not surgery or engineering, but the pressure of coming up with something fresh […]
Flexport’s Mike Ruby: ‘Content Experience Is Customer Experience’
We’ve all heard the notion that the customer is king. It’s our job to serve them up everything they need to seamlessly travel through the customer journey. This is true for every industry, not just B2B. Even the medical, freight and insurance industries need to curate content experiences for their audiences, but it’s often the case that these industries are a little behind […]
Marketing’s Next Stop: The Super B2Bowl?
Football — above all else — is a team sport. It takes careful precision and dedication for any team to succeed, and this Sunday, football fans (and commercial fans) will park themselves on the couch with wings and beer to watch this year’s two best teams — the San Francisco 49ers and Kansas City Chiefs — battle it out. While there certainly isn’t as […]
The Next Chapter For B2B Storytellers
Incredible storytelling isn’t just reserved for the likes of Stephen King or Gillian Flynn. Believe it or not, good storytelling is an extremely important asset for any business looking to connect with its prospects. Just like a good novel ropes you in, an intriguing marketing message could really be the differentiator between your brand and a competitor. For this week’s episode of the B2B Marketing Exchange Podcast, Demand Gen […]
Are You Speaking Your Customers’ Lingo?
It was during his career as a photographer that Jeffrey Shaw began to understand the power of curating chaos. He took that lesson – and many others with him – as he shifted gears to become a brand strategist. “My brain naturally curates chaos. I’m really good at taking a lot of pieces and making something whole,” […]
Meet Our 2020 Finny Finalists!
We know that the content marketing landscape is more competitive than ever. It’s not just that there’s more content; it’s the fact that a lot of the content is exceptional. It’s relevant, compelling, even creative. Our goal for the Killer Content Awards is to spotlight the brands that are creating great content and campaigns. Because behind those brands are teams and individuals who are […]
Aptos’ Dave Bruno: “Good Data Makes Good Content”
Events are a massive investment in time, budget and resources. But if planned properly, they can be a gold mine for content. If you’d like to learn how to repurpose your event content beyond the event itself, press play on the latest episode of the B2B Marketing Exchange Podcast. During the episode, Dave Bruno, Marketing Director […]
Why B2B Experts Can’t Get Enough Of #B2BMX
The B2B Marketing Exchange is just about a month away, and members of the B2B community are chomping at the bit to head to Scottsdale to soak up some sunshine and insights from the biggest leaders in B2B. We’ve worked diligently to bring the best B2B speakers and experts to our stages. With speakers on tap from Grubhub, Cisco, Oracle and SAP, […]
Press Play On Your Video Marketing Strategy
If video marketing mastery is on your to-do list for 2020, put in your earbuds now and get ready to press play on the latest episode of the B2B Marketing Exchange Podcast. The episode features a compelling panel discussion – featuring Candyce Edelen of PropelGrowth, Andreas Hauke of Hauke Digital and Paul Casinelli formally of BrightCove – about tactical best practices that can […]
