Incredible storytelling isn’t just reserved for the likes of Stephen King or Gillian Flynn. Believe it or not, good storytelling is an extremely important asset for any business looking to connect with its prospects. Just like a good novel ropes you in, an intriguing marketing message could really be the differentiator between your brand and a competitor.
For this week’s episode of the B2B Marketing Exchange Podcast, Demand Gen Report Senior Content Strategist Alicia Esposito sat down with Find The Red Thread Founder and Chief Message Strategist Tamsen Webster to get an inside look at how brands can find the “red thread” that ties their story to their customers’.
“The biggest thing that I see over and over again is that we try to make our case for our businesses when actually what we need to be doing is building our client’s and customer’s case for them,” said Webster.
Listen in to the full episode to hear:
- The difference between a narrative and a story;
- How marketers can find what drives their business and their brand; and
- The common “stop lights” in the buying journey that influence messaging and storytelling.
