Registration & Information


For A Limited Time!

Discount is applied at checkout! New registrations only.

One-Day Pass

Access on Tuesday or Wednesday
$ 1,095
  • Keynotes
  • Breakout Sessions
  • Marketplace Access

Standard Pass

Sessions, Networking, & Marketplace
$ 1,795
  • Keynotes
  • Breakout Sessions
  • Marketplace Access
  • Networking Receptions
  • Case Studies (Monday)
100 Left

All-Access Pass

VIP Access
$ 1,995
  • Keynotes
  • Breakout Sessions
  • Marketplace Access
  • Networking Receptions
  • Case Studies (Monday)
  • Workshop (Monday)
  • CMO Mentors
  • Speaker Meet & Greet
  • Slides & Video For Keynotes
50 left

Standard Pass

Sessions, Networking, & Marketplace
$ 4,995
  • Keynotes
  • Breakout Sessions
  • Marketplace Access
  • Networking Receptions
  • Case Studies (Monday)
  • Slides & Audio For Breakouts

How To Qualify

The B2B Marketing Exchange provides a platform for B2B marketing, demand generation, and sales practitioners to network with their peers and gain insight into the best practices and strategies in all disciplines of B2B marketing. As an added benefit, attendees will have access to best-in-class solution providers in the space today.

Given that many of the exhibiting solution providers are also B2B marketers/demand gen/sales practitioners, we’ve established an easy rule of thumb to follow to help decipher whether you qualify as an attendee (B2B Sales/Marketing Practitioner) or a solution provider/vendor:

  1. If you are sitting next to other attendees and you are looking to sell them your service or solution — then the odds are you are a Solution Provider.
  2. If you’re sitting next to other attendees and you are interested in networking with like minded peers to discuss best practices – then we’d bet you are a B2B Sales / Marketing Practitioner.  

If after reviewing the above criteria you are uncertain where you qualify — please contact us at following email with your website URL and job title:

Please note: All registrations are subject to approval. We reserve the right to rescind any registration at our discretion and at any time. The criteria set forth above is the minimum to qualify. We will notify all non-qualifying registrations and apply a refund if necessary.

B2B Marketing, Demand Generation, & Sales

You qualify as a B2B Marketing Practitioner (BMP) if your company is not on Scott Brinker’s Martech Infographic, and does not exhibit at any of the following events:

  • SiriusDecisions
  • Martech
  • CMW
  • Marketing Profs
  • B2B Marketing Exchange

The standard full pass for #B2BSMX is $1,095. Qualified BMP’s are eligible for discounted group rates on purchases of 3 or more tickets. You can find more details on group rates here.

Solution Provider, Vendor, & Sponsor

You qualify as a solution provider if your company is included on Scott Brinker’s Martech Infographic, and/or sponsors any of the following events:

  • SiriusDecisions
  • Martech
  • CMW
  • Marketing Profs
  • B2B Marketing Exchange

As a solution provider, we highly recommend you reach out to our team to discuss sponsorship options – full event passes are included in the sponsorship packages. We do offer passes for solution providers at the rate of $4,995. Solution providers do not qualify for VIP passes or discounts of any kind.


Get your #B2BMX passes at a discounted rate during our early bird promotional periods listed below:

  • Summer Rates: August 16, 2019 through October 1, 2019
    • Day Pass: $595
    • Standard Pass: $795
    • All-Access Pass: $995
  • Early Bird Rates: October 2, 2019 through January 15, 2020
    • Day Pass: $895
    • Standard Pass: $1,295
    • All-Access Pass: $1,495
  • Standard Rates: January 16, 2020 through February 22, 2020
    • Day Pass: $1,095
    • Standard Pass: $1,795
    • All-Access Pass: $1,995
  • On-Site Rates: February 24-27, 2020
    • Day Pass: $1,295
    • Standard Pass: $1,995
    • All-Access Pass: $2,295

Note: Prices above are for B2B Marketing Practitioners. Discounts cannot be stacked or combined with other offers unless otherwise noted.


Group discounts are available for groups of 3 or more on Standard Pass or All-Access Pass purchases and are automatically applied when registering the group together. Please email us at with any questions. Below are the group rate discounts:

August 16, 2019 – October 1, 2019: $100 off per ticket on groups of 3 or more.

October 2, 2020 – November 15, 2019: $400 off per ticket on groups of 3 or more.

November 16, 2019 – November 23, 2020: $300 off per ticket on groups of 3 or more.

November 24, 2019 – December 6, 2020: $100 off per ticket on groups of 3 or more.

December 7, 2019 – January 15, 2020: $300 off per ticket on groups of 3 or more.

January 16, 2020 – February 27, 2020: $350 off per ticket on groups of 3 or more.

Group rates are subject to approval by the #B2BMX team. Group rates cannot be combined with other discount offers unless otherwise noted. Discounts cannot be applied after registering for the event.


Monday (February 24, 2020)
8:30 AM – 8:00 PM

Tuesday (February 25, 2020)
7:00 AM – 7:00 PM

Wednesday (February 26, 2020)
7:00 AM – 5:00 PM


50% refund and 50% credit through December 15, 2019. No refund after December 15, 2019. Registrants can transfer tickets to a qualified B2B marketer at any time. Please email us at:

Health & Safety

We are actively monitoring the coronavirus (COVID-19) situation and are committed to the safety and security of all of the event participants; currently, the number of confirmed cases in the United States is extremely low. Regardless, as a general matter of precaution, we recommend that all show participants follow the CDC guidelines regarding prevention, which can be found here.

Any participants who are experiencing symptoms of fever, cough and/or shortness of breath are advised to contact a healthcare provider, urgent care, or hospital for instructions before going to a clinic or emergency room.  A list of medical facilities located near the event venue can be found below.

In addition, we are providing hand-sanitizer stations at the venue, and in all show areas. We are also providing medical masks upon request. Please inquire at the information desk or show office.

Nearby Medical Facilities:


If a registrant receives a promotional (discounted) price to the conference within 14 days of purchasing tickets, the registrant can submit a price adjustment request to us via email to receive a partial refund/credit for the difference. Please email us at:


Business casual attire is appropriate for all functions related to #B2BMX. A jacket or sweater is recommended for air-conditioned rooms within the venue.


Sponsorship Info:

Sal LoSauro
(201) 257-8528 x204

Event Info / Questions:


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How To Turn Events Into A Measurable, Pipeline-Generating Machine

On average, B2B Marketers are investing 18% of their annual budget in events, according to Forrester Research. Events — in all forms — are the single largest demand program expenditure, held back by outdated, siloed and resource-intense efforts, one of the hardest to measure. And yet, it’s the demand source most coveted by sales teams.

With the large expenditure and resource commitment, teams are under pressure to deliver and show clear contribution to pipeline and revenue. It is a perfect time for a fresh approach — starting with strategy, how to deliver the right event qualified leads, convert to opportunity and to thoughtfully measure and deliver results.

This workshop led by event and demand marketing leaders will provide strategy, hands-on advice, real-world case studies and an “Events-to-Pipeline Playbook” that you can put to work immediately to:

  • Develop an events demand strategy and metrics, with and without sales
    Exercise: Shaping a Strategy Development Framework
  • Create the right events mix, types and formats to deliver target prospects
    Exercise: Building Your Events Model & Audience
  • Turn attendees’ engagement, experience and capture into Event Qualified Leads
    Exercise: Defining Event Lead Capture and Process
  • Orchestrate a speedy, impactful event follow-up strategy and process
    Exercise: Establishing A Next Best Action Event Lead Plan
  • Measuring event effectiveness and impact
    Exercise: Developing Your Events Dashboard and Pipeline ROI

Demand Generation Masterclass & Certification

It’s 2020 and time to level-up your expertise in the essential aspects of Demand Generation. By attending this session, you’ll leave B2BMX with the knowledge and expertise needed to approach several of the core initiatives for high-performance B2B Demand Generation. Class certification certificates will be provided to attendees along with PowerPoint templates, workbook tools and a supporting textbook, Manufacturing Demand, to take back to your office and apply what you’ve learned.

Attendees to this workshop should be in either Demand Generation, Marketing Operations, Marketing Automation or Marketing Leadership roles. The session is restricted to marketing practitioners only and outside consultants will not be admitted. Attendees should have one of the leading marketing automation systems to get the most relevant value from what is being taught including Marketo, Eloqua or Pardot along with Salesforce as your company CRM.

This workshop will cover the following topics, frameworks and demand generation principles:

  • The Demand Generation Framework — A holistic approach for driving revenue that spans Demand Creation, Demand Management and Demand Expansion.
  • Essential Lead Management Principles and Techniques – You’ll learn how to design and implement a demand funnel, lead scoring and corresponding lead nurturing programs needed to optimize lead conversion.
  • Sales Enablement Pro Tips – See examples of ways you can enhance your lead, contact and account layouts in Salesforce to help sales be more effective in their engagement with leads.
  • ABM Programs – You’ll learn the TEAM framework for ABM that covers targeting, engaging, activation and measurement. You’ll learn how to approach an ABM initiative at your company and what it takes to be successful. This portion will include a walk through of a sample ABM program and the tools used to implement it including Marketo, Engagio and Salesforce.
  • Measurement & Reporting – You’ll learn the essential KPIs for marketing in 2020 and how to capture and report on them. The section will teach the proper techniques for configuring, capturing and reporting on campaign attribution within Salesforce.
  • MarTech Essentials – We will discuss the seven primary MarTech categories, and which tools to consider in your stack to help you cut through the noise.
  • Data – None of the above will be met with success unless your marketing automation and CRM data is pristine. The workshop will cover techniques and tools to get your data clean and keep it that way.