Michael Brenner: “Empathy Is The Key To The Future Of Marketing”

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We’re so glad to be back with a new episode after taking a break last week to host the 2020 B2B Sales & Marketing Exchange. For the next few weeks, we’ll be spotlighting some key sessions from the event, so if you weren’t able to tune in, now’s your chance to get a taste of #B2BSMX. If you like what you hear, you can access all 50+ sessions on-demand for just $49 (that’s less than a dollar per session)! Browse through all six curated content tracks — including Demand Gen Summit, REVTalks and Channel Marketing — and soak in lessons, advice and best practices from some of the biggest names in the industry. 

In this week’s B2BMX Podcast episode, we’re showcasing bestselling author Michael Brenner’s session where he shares why the future of marketing is about activating the storytelling talent and expertise of your customers and employees. 

Today’s business leaders are looking to cut marketing costs while also achieving growth. And yet, every day, we are getting asked to promote our products and services in ways that may not work. In order to bridge this gap, the courageous marketer is focused on demonstrating business value to executives by making customers the heroes of the stories they tell. Because brilliant marketing leaders know that by focusing on customer value, we deliver better outcomes for the entire business. 

“Your employee experts are this army of marketing volunteers that can share what they know and share what they love with the audiences that they have, who can then reach the audiences that those people have,” Brenner said.

Tune in and learn: 

  • How we can start to re-define marketing as a strategic asset for business growth; 
  • How to grow your brand’s visibility and close new business in the midst of all the noise; and 
  • A powerful framework you can use to rally the entire organization around the customer. 

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