Amplifying Black Voices In SaaS

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During the day, Christine Farrier is Senior Director of Partner Marketing at Demandbase. The rest of the time, she’s building Black In SaaS, a community and platform designed to close the ever-present gap between event producers and black executives in the SaaS space.  

Her expertise in B2B has helped Christine build and nurture relationships, but Black In SaaS represents a new opportunity for vendors and other event hosts to call in a new, diverse set of voices to build out their communities.

"There are clearly going to be challenges in making sure that you're amplifying Black voices in thought leadership [...] but I don't think that the fact that this is just a microcosm excuses us from trying to deal with it and trying to tackle it,” Christine said.

During this B2BMX Podcast episode, Christine and co-host Alicia Esposito discuss: 

  • The challenges with event planning; 
  • How Christine is building the Black In SaaS ecosystem; and  
  • How all B2B players can get involved. 

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