2020 Killer Content Awards: Spotlighting B2B’s New Headlining Acts


Awards season doesn’t stop with the Academy Awards. There’s a lesser known — but just as prestigious — awards program that’s only for B2B marketers called the Killer Content Awards (KCA). This year’s winners were announced earlier this week during the B2B Marketing Exchange in Scottsdale, Arizona. 

While we couldn’t get Laura Dern to the KCA stage, our list of winners was just as star-studded. No, seriously, it was extremely hard for our team to narrow down from the list of finalists! B2B brands across industries took home a Finny for rocking video content, ABM campaigns, social amplification and more. Sure, it’s not a gold-plated man, but we’d argue it’s just as good…if not better! 

We are beyond thrilled to announce the final winners of the 2020 Killer Content Awards. Check out the full report to see which brands are putting new meaning behind marketing excellence. 

Account-Based Marketing Campaign:

  •  JLL
  • RingCentral

Agency Partnership:

  • Intelligent Demand & GTT
  • Medtronic

Audio Content:

  • Lola.com
  • vAuto

Buyer-Focused Content:

  • MomentFeed
  • Optum

Cause Marketing:

  • Playbuzz

Channel Partner Marketing:

  • Cisco Partner Marketing
  • Samsung Electronics America

Customer Lifecycle Marketing:

  • SAP Concur

Design Concept/Theme:

  • NTT
  • SmartVault

Influencer Marketing:

  • Alcatel-Lucent Enterprise
  • SAP

Interactive Content:

  • Bython Media
  • DXC Technology

Measurable ROI:

  • ID Wholesaler
  • OSIsoft

Multi-Touch Campaign:

  • Cisco Webex Collaboration
  • Manheim

Nurture Campaign:

  • Carbon Black
  • Paycor

Packaged/Bundled Content:

  • Equifax
  • Nitto, Inc.

Research-Based Content:

  • Clio
  • Walker Sands

Sales Enablement Content:

  • PowerObjects, an HCL Technologies Company
  • U.S. Cellular for Business

Short-Form Content:

  • Bottomline Technologies
  • Russel Reynolds Associates

Social Amplification:

  • Flexport
  • Refinitiv

Video Content:

  • 6sense
  • Experian

B2B’s Choice Award:

  • Nitto, Inc.

Get Updates

Complete the form below to get event updates.

Deadline: DECEMBER 15, 2023

Fill out my online form.

Sponsorship Opportunities

Request Sponsorship Pricing