Snapshots From Scottsdale: Check Out Our #B2BMX 2020 Photo Diary

Alexxis Grant - 0C0A2008

Last month, 1,200+ marketers gathered in Scottsdale for the 9th annual B2B Marketing Exchange. The event featured sessions, keynotes, case studies and workshops dedicated to showcasing use case examples and best practices for marketers at the forefront of implementing cutting edge tactics and technologies. 

The event brought six focused tracks — ABM In Action Live!, Channel Marketing, Content2Conversion, Demand Gen Summit, Marketing Strategy and Sales Impact Summit – together under one roof. With a wide assortment of session topics, the event had something for every member of a marketing team (and sales!) team.  

Speakers from major brands such as Grubhub, Adobe and Salesforce took the stage to share success stories and best practices for navigating the modern B2B landscape.  

Below you’ll find an assortment of photos from #B2BMX. Let’s go down memory lane, shall we? 

Killer Keynotes From The Best In The Biz

Tamsen Webster inspired a room of marketers to build messages people say "YES!" to.
Tamsen Webster inspired a room of marketers to build messages people say "YES!" to.
Keynoter Brian Fanzo was joined by a panel of Millennials to discuss what they expect in a work environment and when making a purchase decision.
Keynoter Brian Fanzo was joined by a panel of Millennials to discuss what they expect in a work environment and when making a purchase decision.
Author Todd Henry tackled the B2B creativity problem during his keynote.
Author Todd Henry tackled the B2B creativity problem during his keynote.
#B2BMX fan favorite Pam Didner wowed the crowd by cracking some AI myths.
#B2BMX fan favorite Pam Didner wowed the crowd by cracking some AI myths.

Bustling Marketplace With Exciting New Technologies

The Marketplace was bustling with attendees eager to check out the latest and greatest solutions in the martech place.
The Marketplace was bustling with attendees eager to check out the latest and greatest solutions in the martech place.
In between sessions, representatives from some of the biggest brands in B2B were able to get up close and personal with attendees curious about their solutions.
In between sessions, representatives from some of the biggest brands in B2B were able to get up close and personal with attendees curious about their solutions.
The Marketplace was the ideal place for attendees to mingle with their peers.
The Marketplace was the ideal place for attendees to mingle with their peers.

Meaningful Conversations With #B2BMXperts

David Lewis of Demandgen shared experiences from his impressive marketing career.
David Lewis of Demandgen shared experiences from his impressive marketing career.
Howard Sewell of Spear Marketing Group gave advice to a fellow marketer at the #B2BMXpert Bar.
Howard Sewell of Spear Marketing Group gave advice to a fellow marketer at the #B2BMXpert Bar.
For marketers looking to get some campaign strategy wisdom, Ashley Shailer of Inverta was available to field questions.
For marketers looking to get some campaign strategy wisdom, Ashley Shailer of Inverta was available to field questions.

Awards Honoring The Best Content In The Industry

Jeanne Hopkins proudly showed off Lola.com's Finny for Best Audio Content.
Jeanne Hopkins proudly showed off Lola.com's Finny for Best Audio Content.
Members of the Nitto, Inc. posed with their B2B's Choice Award, as well their Finny for Best Packaged/Bundled Content.
Members of the Nitto, Inc. posed with their B2B's Choice Award, as well their Finny for Best Packaged/Bundled Content.
Demand Gen Report's Klaudia Tirico presented MomentFeed with their Finny for Best Buyer-Focused Content.
Demand Gen Report's Klaudia Tirico presented MomentFeed with their Finny for Best Buyer-Focused Content.

Hands-On Workshops & Case Studies

Ben Lewinsky of Culture Amp and Evan Doyle of PathFactory shared how Culture Amp aligned content, marketing ops and sales.
Ben Lewinsky of Culture Amp and Evan Doyle of PathFactory shared how Culture Amp aligned content, marketing ops and sales.
Kate Adams of Drift described why different websites don't convert and how to fix it.
Kate Adams of Drift described why different websites don't convert and how to fix it.
Justin Keller of Terminus talked about the total marketing impact of employee email.
Justin Keller of Terminus talked about the total marketing impact of employee email.
Check Out The Full Photo Gallery

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