Making your channel partners sort through everything you have simply to find what they need can make your portal a no-go zone. By creating personalized portals that recognize the variety of roles within partner organizations, channel-first companies are creating engaging and efficient experiences designed to set partners up for success.
During this episode of the B2BMX Podcast, which is a replay of a B2B Sales & Marketing Exchange session, Cindi Johnson, Global Director of Partner Programs at Tanium, discusses how her company is boosting channel engagement—especially among partner sales staff—by creating personalized portal experiences.
“We like to think that we’re the center of our partners’ world,” Johnson said. “The reality is they are the center of ours.”
Johnson will review how Tanium is ensuring ongoing partner portal engagement with:
- An innovative onboarding strategy;
- A distributed publishing model that keeps content fresh; and
- Partner activity analytics that identify opportunities for improvement.
If you want to see the visuals to support the sound, check out this session on-demand now. Bonus: You’ll get access to our 50+ other sessions and keynotes for just $49 (that’s less than a dollar per session!).