At B2B Marketing Exchange, every session is built to deliver real-world value, combining cutting-edge insights, practical strategies, and peer-driven learning. From inspiring keynotes to hands-on workshops, you’ll gain the tools to turn today’s challenges into tomorrow’s competitive advantages.
Whether you’re leading a demand gen team, building a content engine, or redefining your go-to-market strategy, our agenda is tailored to support your growth at every level.
Get smarter, faster. Join 50+ of the sharpest minds in B2B for practical sessions packed with strategies you can put into practice. Gain real-world insights on AI, measurement and attribution, and what it takes to win in a cookieless future from marketing leaders from LinkedIn, Atlassian, Salesforce, GitLab, OpenAI and more. Leave with fresh ideas, sharper strategy, and a stronger network.
Immerse yourself in a full day of inspiring keynotes, dynamic breakout sessions, and collaborative roundtables designed to accelerate your growth. Explore the Marketplace throughout the day, take lunch on the show floor as an opportunity to meet top solution providers and exchange ideas with fellow marketing leaders. With deep-dive tracks in demand generation, ABM, sales impact, content strategy, and go-to-market excellence, Tuesday is all about sharpening your playbook with actionable, hands-on insights. Be sure to stay for networking drinks in the Marketplace and a special keynote experience you won’t want to miss.
Close out B2BMX with a high-impact day of dynamic sessions and an exclusive second workshop experience packed with actionable insights for your marketing strategy. Connect with top solution partners and fellow marketers over lunch in the Marketplace, exploring new ideas and innovative tools to drive results. Hear from renowned B2B experts as they share strategies for navigating today’s marketing shifts, from AI innovations to data-driven decision-making, arming you with the knowledge to elevate campaigns, accelerate pipeline growth, and stay ahead of emerging trends.
Our 2026 keynote lineup features a powerhouse group of innovators defining the next frontier of B2B. From Benedict Evans analyzing the macro-economic shifts of the AI revolution to Dane Vahey of OpenAI providing a direct look at how generative intelligence is reshaping the modern enterprise, these sessions move past the hype into real-world application. You will also hear from Elfried Samba on building magnetic brands in traditionally “unsexy” industries and Atlassian’s Ashley Faus on maintaining human-centered trust in an increasingly automated lifecycle.