February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

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February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

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SPONSOR B2BMX

Reach B2B Marketing Decision-Makers

WHY SPONSOR?

B2BMX 2027 is the premier B2B marketing event for getting your brand in front of the decision-makers who control marketing strategy and budget. Sponsors gain direct access to senior revenue and marketing leaders from fast-growing startups to enterprise brands, at the start of Q1 when plans are fresh and budgets are in motion.

Book Your Booth - Grow your pipeline

B2BMX provides direct pipeline access to senior marketing buyers that turn interest into revenue. Thought leadership, networking, and on-site conversations provide active engagement with real customers rather than passive booth presence alone.

Here’s what sponsoring B2BMX delivers:

  • Fuel Your Pipeline: Get direct access to an engaged audience of senior marketing practitioners who came to solve real problems in demand generation, ABM and buyer engagement. These are qualified conversations, not cold leads.
  • Own Your Category: Take the main stage with thought leadership that positions your team as the go-to experts in AI, measurement and revenue strategy. When buyers remember one brand, make it yours.
  • Network Where It Counts: Own curated lounges, hosted dinners and high-conversion networking moments built for candid, senior-level conversations. The intimate Omni La Costa setting makes real connection easy.
  • Prove Your ROI: Every activation ties back to what matters most: brand visibility, lead flow and measurable business impact. Show up early, stand out and close the year with pipeline you can point to.

Who Attends B2BMX

B2BMX draws a practitioner-led audience of 1,000+ professionals. Typical attendees include: 

 

  • CMOs and VP-level marketing leaders seeking strategic perspective and peer benchmarking 
  • Demand generation directors and managers looking for channel-specific tactics and measurement frameworks 
  • ABM program leads building or scaling account-based motions 
  • Marketing operations and revenue operations professionals focused on data, technology stacks, and attribution 
  • Content and creative leaders managing brand narrative and content scale 
  • Sales leaders and revenue executives working to close the gap between marketing pipeline and closed deals 

B2BMX SPONSORSHIP INCLUDES

KEY BENEFITS

Move from market presence to market leadership. B2BMX 2027 sponsorship packages do more than boost exposure. They put your brand in front of the right B2B marketing buyers, spark high-value conversations and drive real pipeline growth. B2BMX sponsorship is built for demand generation, buyer engagement, lead generation, brand visibility and measurable ROI.

Premium Thought Leadership

Take the main stage with exclusive speaking opportunities that position your team as trusted experts in B2B marketing, revenue strategy, and growth.

Targeted Networking Access

Own curated networking events or lounges that create direct, high-conversion interactions with senior decision-makers actively looking for solutions and strategic partners.

Enhanced Onsite Branding

Stand out with premium event signage, strong Marketplace visibility, and elevated event app presence so buyers find your brand first and remember it later.

Featured Speakers at B2BMX

As a sponsor, you position your brand alongside industry icons and connect with B2B marketers seeking innovative, results-driven solutions.

Past speakers have included industry luminaries like Benedict Evans, Independent Analyst; Elfried Samba, CEO and Founder of Butterfly Effect; Dane Vahey, Head of B2B Marketing at OpenAI; and Ashley Faus, Head of Lifecycle Marketing at Atlassian, whose sessions delivered actionable tactics for accelerating growth, strengthening alignment, and engaging modern buyers.

Hear From Past Sponsors

“B2BMX is a fantastic event. We’ve been sponsoring the past 6 years and continue to make B2BMX one of our top shows each year.”

 

Alex Bauer
DemandWorks
“B2BMX is consistently a quality event that attracts our ICP. The B2BMX crew does an amazing job communicating with vendors to ensure we have everything we need. The sessions and speakers this event attracts are top notch.”

 

MJ Joseph
RollWorks
“[B2BMX] wasn’t merely a gathering of industry professionals; it was a meticulously curated assembly of client direct and agency decision-makers, thought leaders, and potential clients actively seeking solutions to their B2B marketing challenges.”

 

Ben Belcher
LionReach Media
“B2BMX is a can’t-miss event for us. As a B2B marketing content agency, connecting with marketing professionals in sessions, the marketplace, and at the many fantastic networking events is a key element of our prospecting efforts. Our team also gathers insights on new tools and approaches at this event that we can get nowhere else.”

 

Alexis Cline
Emerald Studio

FREQUENTLY ASKED QUESTIONS

ABOUT B2BMX SPONSORSHIP

What sponsorship levels are available at B2BMX?

B2BMX offers multiple sponsorship tiers designed to match different pipeline goals and budget levels, from Marketplace booth packages to premium thought leadership and keynote sponsorships. Contact the B2BMX team directly via the pricing request form to get current package options and availability.

How can we secure a booth in the B2BMX Marketplace?

To reserve a booth in the B2BMX Marketplace, submit an inquiry through the Request Pricing page. The B2BMX team will follow up with available booth options, locations, and package details. Booth space is limited, so early inquiry is recommended.

Are custom or branded sponsorship packages available?

Yes. B2BMX works with sponsors to build packages that align with specific goals, whether that is branded networking lounges, exclusive session sponsorships, or enhanced digital and on-site visibility. Reach out through the pricing form to discuss custom options.

When is the deadline to secure a B2BMX 2027 sponsorship?

Sponsorship inventory, particularly premium placements like Marketplace booths and speaking slots, fills up well in advance of the event. The B2BMX team recommends reaching out as early as possible to secure your preferred package. Request pricing to check current availability.

What makes B2BMX different from other B2B marketing conferences?

B2BMX runs at the start of Q1, placing sponsors directly in front of buyers when annual budgets are active and purchasing decisions are being made. The event draws 1,000+ senior B2B marketers and leaders from enterprise and mid-market companies who want to learn about the newest trends and tools in B2B marketing, giving sponsors access to a high-concentration, high-intent audience that is difficult to reach at other times of the year.

Ready to Reserve Your Spot?

The best sponsorships sell out early, and prime placement goes fast. Lock in your visibility, your speaking opportunities and your access to the marketers who drive the buy.