Sunshine, Strategy, & Success: Highlights From B2B Marketing Exchange West 2025
Nestled in the heart of sunny Scottsdale, the 2025 B2B Marketing Exchange West event brought together industry leaders, marketers, and innovators for an unforgettable experience. With perfect weather and a lineup of insightful sessions, the event was nothing short of spectacular. From deep dives into AI, ABM, personalization, content and more, every day was packed […]
The 2025 Killer Content Award Winners Elevate Stellar Strategy and Creative Execution
By Alicia Esposito, Demand Gen Report At a time when many B2B marketing teams are focusing on automation and scale, a select few are balancing scale, strategy and creative excellence. It is these select few that are leading the industry forward, breaking new creative boundaries and unlocking new opportunities for other marketers walking in their […]
Your #B2BMX West Session Match Based On Your Love Language
This Valentine’s season, let’s talk about real connections—the kind that drive pipeline, build brand trust, and elevate your B2B marketing game! 💕 At B2B Marketing Exchange West, we’ve got sessions that align perfectly with your marketing love language. Whether you thrive on words of affirmation, acts of service, or quality time with your audience, there’s […]
What Makes A Great Content Marketing Plan? Find Out At #B2BMX West
Content marketing is the foundation of modern B2B engagement, but what separates a good strategy from a great one? At #B2BMX West, industry experts will share actionable insights on how to craft compelling content, leverage AI for efficiency, align messaging with the buyer’s journey, and use data-driven strategies to optimize performance. These sessions will provide […]
Lessons in Brand Storytelling: What #B2BMX West Speakers Will Share
In a crowded B2B marketplace, the brands that stand out aren’t just selling products or services—they’re telling compelling stories. Brand storytelling is a powerful way to connect with audiences, build trust, and drive engagement. At #B2BMX West, industry-leading experts will share their insights into how storytelling can elevate marketing strategies and drive real business impact. […]
Explore Daring Demand Generation Plays At #B2BMX West
In today’s fast-paced and digitally driven business world, B2B demand generation has evolved from traditional tactics into a more strategic, data-driven approach. When viewing budgets solely through the demand generation lens, Demand Gen Report’s “2024 Demand Generation Benchmark Survey” found that 26% of practitioners planned to increase their budgets by more than 11%, while 27% […]
Meet The Game-Changing Keynote Speakers Coming To #B2BMX West!
The stage is set, the agenda is packed and the excitement is building — because this year’s B2B Marketing Exchange West in Scottsdale, Ariz. (Feb. 24-26, 2025) promises to be like no other! We are thrilled to announce a diverse, powerhouse lineup of keynote speakers who will share their insights, strategies and visions to help […]
Discover the Newest Account-Based Marketing Tactics at #B2BMX West
Account-based marketing (ABM) has evolved into a cornerstone of B2B strategy, empowering marketers to target high-value accounts with personalized, data-driven approaches. According to the “2024 Account-Based Marketing Benchmark Survey” by Demand Gen Report, 67% of practitioners currently utilize ABM strategies, with an additional 26% planning to adopt one within the next year. As ABM and […]
Poll Results: The Top Challenge B2B Marketers Will Face In 2025
At the end of last year, we ran a social poll asking you, our B2B marketing community, to weigh in on the most pressing challenges for 2025. Your responses highlighted the priorities and hurdles shaping our industry. Here’s a breakdown of the top four challenges, as ranked by you: Embracing AI for Modern Marketing AI […]
Video Content Mastery: What You’ll Take Away From #B2BMX West
Video content is transforming B2B marketing, offering a powerful medium to captivate audiences, simplify complex ideas, and drive conversions. According to Demand Gen Report’s State of Audio/Video Marketing, 70% of marketers consider video the most effective medium for conversions, and 40% of buyers prefer video content when researching solutions. At B2B Marketing Exchange West (#B2BMX […]
Sales Enablement Strategy: What To Expect At #B2BMX West
Sales enablement has become a cornerstone of successful B2B marketing strategies, providing sales teams with the tools, resources, and insights they need to close deals faster and more effectively. At #B2BMX West, taking place Feb. 24 – 26 in Scottsdale, Ariz., sales enablement strategy comes to life through our Sales Impact Summit track, dedicated solution […]
What is Growth Marketing? A Sneak Peek of Key Trends at #B2BMX West
Growth marketing has emerged as one of the most dynamic and impactful approaches to scaling businesses, blending data-driven strategies with creative innovation. But how is growth marketing unique from other strategies, and how will it evolve in 2025? As we gear up for B2B Marketing Exchange West (#B2BMX West), we’re diving into this key topic […]
B2B Marketers’ Top Challenges Going Into 2025
As B2B marketers prepare for 2025, the industry is evolving faster than ever, creating both challenges and opportunities. This year’s #B2BMX West theme, “Building Bridges, Breaking Barriers,” reflects our mission to connect innovative ideas with actionable solutions that empower marketers to thrive in this new era. Whether it’s bridging the gap between marketing and sales […]
Neil Patel & Other Top Speakers Set To Transform #B2BMX West 2025
As the countdown to #B2BMX West 2025 begins, we’re thrilled to share that Neil Patel is returning to the stage in Scottsdale, AZ, from February 24-26 at The Phoenician Resort! Following his popular keynote at #B2BMX East, Patel’s Scottsdale session promises insider tactics to boost sales, build strong B2B relationships and drive lasting growth. Known […]
Your First Look At #B2BMX West 2025 In Scottsdale
While it may feel like we just got off the plane from Alpharetta, Georgia after a successful and fun-filled B2B Marketing Exchange East event, it’s time to talk B2BMX West! The team and I have been busy planning our flagship event in Scottsdale, Arizona, taking place at The Phoenician Resort February 24-26, and we’re wasting […]
#B2BMX East 2024: Top Insights & Key Takeaways
The #B2BMX team recently gathered in metro-Atlanta alongside hundreds of passionate B2B marketers for B2B Marketing Exchange East 2024. This year’s event was packed with actionable insights and invaluable networking opportunities, featuring high-caliber speakers and sessions focused on harnessing AI, optimizing account-based marketing, and meeting the evolving demands of today’s B2B buyers. Over three exciting […]
Meet The 2024 Class Of B2B Innovator Award Winners
The B2B Innovator Awards were created to celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyers’ needs in the age of digital transformation. The Awards honor innovators who: Helped break new ground and/or drive specific results within their company; Successfully implemented an innovative strategy or concept — […]
Keynote Announcement: Neil Patel is Coming to #B2BMX East
The Secret’s Out! We are thrilled to announce Neil Patel as a keynote speaker for our upcoming #B2BMX East conference, taking place Oct. 1-3, 2024, in Alpharetta, Ga. Patel, co-founder of NP Digital, best-selling author and one of Forbes’ Top 10 Marketers, will bring his decades of experience in digital marketing, buyer behavior, AI, emerging […]
Win A Free Pass To #B2BMX East! 🎉
We have some exciting news to share! The #B2BMX Podcast is celebrating its 10th season, and we couldn’t be more thrilled with how much we’ve grown together. Over the past 10 seasons, our podcast has blossomed into a thriving hub for B2B marketing professionals worldwide, with over 5,000 subscribers and 150 episodes packed with insights […]
The Results Are In: Which B2B Marketing Trend Will Dominate 2025?
Last week, we asked for your input on the top B2B marketing trends for 2025, and the B2B marketing community responded with clear conviction. After reviewing the results from our social media polls on LinkedIn, Instagram and X (formerly Twitter), we are excited to reveal the trends that you believe will shape our industry in […]
Meet The Winners Of The 13th Annual Killer Content Awards
Meet The Content Creators Driving Creative Campaigns Get ready to rev up your engines and chart a course: We’re hitting the road. The 2024 winners of the Killer Content Awards (KCAs) have been announced, and we’re embarking on a journey to meet them. These annual awards, put on by the B2B Marketing Exchange team, shine a […]
Your Invitation To #B2BMX East!
We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMX East) in Georgia! This marks the latest chapter in our journey to reshape the future of B2B marketing and sales. The Future In Motion Since 2019, the B2B Sales & […]
The 2024 B2B Marketing Exchange: A Recap
Coming to you from sunny Scottsdale is the 2024 B2B Marketing Exchange! If you weren’t able to join us here, you missed out big time. The weather was perfect, and the content at the B2BMX was nothing short of exceptional. Over the first two days, industry luminaries graced the stage, covering topics ranging from AI […]
Meet The Winner Of The #B2BMX Trailblazer Contest!
The B2BMX team sprung up a new initiative this year to give a rising B2B marketing star the unique opportunity to attend the 2024 B2B Marketing Exchange as our special VIP guest — all expenses paid! We received dozens of nominations of stellar practitioners who are doing incredible work for their organizations so early on […]
The Ultimate B2B Agenda
The schedule for the 2024 B2B Marketing Exchange is nearly complete, and our seats are filling up fast! #B2BMX offers valuable content for every member of your revenue team. Our top sessions have limited capacity, so be sure to secure your tickets today to maximize your schedule. Keep reading to find out what we have […]
#B2BMX 2024 Preview: The Roadmap To Revenue Revealed
The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). This year’s event, which takes place in Scottsdale, Ariz., will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies […]
New Keynote With Dan Gingiss: Unlock Success With Customer Experience
The Experience Maker Is Headed To Scottsdale! B2B marketing professionals are grappling with a complex landscape, facing unique challenges and dynamic market shifts. In this environment, practitioners must confront a central question: How can we excel and achieve marketing success in an environment defined by complexity and competition? In this enlightening keynote at the B2B […]
B2B Marketing Mavericks: 5 Proven Paths to Career Growth In The B2B Space
In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. Whether you’re a seasoned professional or an emerging talent, here are five strategic moves that can propel your career to new heights: 1. Cultivate a Diversified Skill Set Expand your skill set beyond the traditional realms of marketing. […]
B2B Marketers Share Their Personal & Professional 2024 Resolutions
Now that the holiday festivities have settled, it’s time to chart the course for our resolutions in 2024. The past few years have been marked by unprecedented changes, and as we step into what appears to be a more stable phase of the 2020s, it’s crucial to reevaluate and refresh our goals. Embracing the lessons […]
New Speaker Alert! Ruth Stevens Joins The #B2BMX Lineup
In the dynamic landscape of B2B marketing, staying ahead is not just an advantage—it’s a necessity. We’re excited to unveil an unmissable session at the upcoming B2B Marketing Exchange, featuring the esteemed Ruth Stevens from eMarketing Strategy. Navigating the B2B Marketing Evolution With business buyers’ behaviors continually evolving, B2B marketing has undergone a profound transformation. […]
