Video content is transforming B2B marketing, offering a powerful medium to captivate audiences, simplify complex ideas, and drive conversions. According to Demand Gen Report’s State of Audio/Video Marketing, 70% of marketers consider video the most effective medium for conversions, and 40% of buyers prefer video content when researching solutions.
At B2B Marketing Exchange West (#B2BMX West), taking place Feb. 24–26 in Scottsdale, Ariz., you’ll gain actionable insights to create, optimize, and leverage video content to drive engagement and revenue. This year’s agenda is packed with sessions featuring industry experts who will equip you with the tools and strategies to elevate your video marketing efforts.
Here are just a few of the #B2BMX West sessions aimed at transforming the way you create and leverage video content:
Demystifying Video Content Creation: Quick & Captivating Strategies
Creating video content doesn’t have to be overwhelming or expensive. In this session, Jeanne Kirby, Vice President of Inviso Marketing, will break down the process, sharing how leading brands like Microsoft produce high-quality videos efficiently. Attendees will learn why video is critical for today’s B2B marketers, the key components of a successful strategy, and how to create impactful videos in just seven simple steps. Real-world examples will showcase how effective video campaigns can drive engagement and results, making this session invaluable for marketers at any level.
Interactive Video Content: Driving Engagement & Revenue
Interactive video content is redefining how brands connect with audiences, transforming passive viewers into active participants. Chris Roebuck will explore how this dynamic format combines storytelling with actionable insights to drive conversions and ROI. Attendees will discover how to build trust and loyalty with personalized video storytelling, shift from one-way communication to interactive experiences, and turn audience engagement into immediate action. Chris will also highlight how real-time data can refine strategies, making video content a powerful tool for measurable success.
Immersive 3D Video Content: Pioneering Next-Level Marketing
Interactive video content is redefining how brands connect with audiences, transforming passive viewers into active participants. Chris Roebuck will explore how this dynamic format combines storytelling with actionable insights to drive conversions and ROI. Attendees will discover how to build trust and loyalty with personalized video storytelling, shift from one-way communication to interactive experiences, and turn audience engagement into immediate action. Chris will also highlight how real-time data can refine strategies, making video content a powerful tool for measurable success.
Don’t Miss Out – Register Now
#B2BMX West 2025 is your ultimate destination to master video content strategies and connect with industry leaders. From practical how-tos to future-focused innovations, the sessions are designed to inspire and empower your video marketing efforts.
Register now to secure your spot at #B2BMX West, taking place February 24–26 in Scottsdale, Ariz. Take advantage of our Holiday Rate—available until January 10—and save up to $600 on your pass.
See you in Scottsdale!
