The #B2BMX team recently gathered in metro-Atlanta alongside hundreds of passionate B2B marketers for B2B Marketing Exchange East 2024. This year’s event was packed with actionable insights and invaluable networking opportunities, featuring high-caliber speakers and sessions focused on harnessing AI, optimizing account-based marketing, and meeting the evolving demands of today’s B2B buyers. Over three exciting days, attendees connected with thought leaders and absorbed new strategies, with keynote speakers such as Pam Didner, Mason Cosby, and Neil Patel sharing their unique perspectives on the future of B2B marketing.
If you couldn’t be with us, our editor at Demand Gen Report, Kelly Lindenau, covered each day in detail, capturing both the big ideas and the tactical takeaways. Here’s a quick look at each day’s highlights with links to Kelly’s daily recaps!
Day 1: Harnessing AI for B2B Lead Generation with Pam Didner
We kicked off the event with Pam Didner’s Campfire-style keynote, “Supercharge Your Lead Generation With AI,” which offered a practical look at how AI can elevate lead gen strategies. Didner stressed the importance of crafting detailed prompts, combining AI insights with human expertise, and leveraging AI to analyze data for better decision-making. Her session was an eye-opener on using AI to streamline content creation and drive meaningful results.
Day 2: ABM Strategies & Understanding Buyer Behaviors
Day two centered on ABM and understanding what truly drives buyer behavior. Mason Cosby shared insights on common ABM challenges like data misalignment and limited cross-functional accountability. The day also featured discussions on the psychological side of buyer engagement, emphasizing the role of empathy and behavioral science in today’s marketing. These sessions reminded us of the importance of aligning ABM initiatives with real-time data and building deeper, authentic relationships.
Day 3: Mastering Authenticity, Relationships & AI with Neil Patel
The event wrapped up with Neil Patel’s keynote on creating authentic buyer experiences and using AI for more efficient marketing. He underscored the need for B2B brands to meet high expectations with seamless, B2C-style experiences. Patel and other speakers encouraged brands to lead with authenticity, foster strong relationships, and use AI thoughtfully to enhance — not replace — human insights.
Join Us for #B2BMX West 2025!
If these insights sparked your interest, we invite you to join us in Scottsdale, AZ, for B2B Marketing Exchange West from February 24-26, 2025. Register now to secure Super Early Bird pricing (October 26 – November 15) and save up to $1,300 on your pass. This is your chance to experience first-hand the networking, inspiration, and strategies to fuel your best year in B2B marketing. We hope to see you in Scottsdale!
