The Ultimate B2B Agenda


The schedule for the 2024 B2B Marketing Exchange is nearly complete, and our seats are filling up fast! #B2BMX offers valuable content for every member of your revenue team. Our top sessions have limited capacity, so be sure to secure your tickets today to maximize your schedule. Keep reading to find out what we have in store!

#B2BMX At A Glance

9:30 AM: 6 All-Access Pass Workshops with limited seating, which include sessions such as: “Preparing For The Next Generation Of B2B Marketing-Driven Experiences”

1:00 PM: “The First Step to ABM is Activation: Building Your First Sales Activation Play,” a Campfire Session featuring Mason Cosby of Scrappy ABM

2:10 PM: Informative Case Studies, including “How To Scale Up Digital Programs When Spend Is Scaled Back”

6:30 PM: Opening reception under the stars featuring live music 

8:45 AM: Morning Keynote: “Elevating B2B Marketing: Transforming Challenges Into Opportunities With Customer Experience” featuring Dan Gingiss

9:30 AM: General Session: “From Manipulation To Empathy: Redefining Marketing In A Changing World” featuring Jay Mandel 

10:45 AM: Track Breakout Sessions like “Using Data To Drive Demand” with Christine Otts of Cisco

12:20 PM: Lunch & Learns like “2024 B2B Marketing Outlook: The Power Of AI-Driven Decision Acceleration To Improve Performance”

3:00 PM: More great Breakout Sessions like “Our Hard Work Is Hardly Working: The Unseen Reason Everyone Is Busy But Nothing’s Getting Done & How To Fix It Today”

5:00 PM: Networking Reception and Invitation-only B2Bvip Cocktail Hour

9:30 AM: Morning Keynote: “What’s Working In B2B Marketing: New Developments, New Tools + New Techniques” with Ruth Stevens

11:30 AM: Track Breakout Sessions, like “Accelerating The Sales Cycle, Improving Retention & Influencing Revenue With ABM Gifting” with Magaya Corp.’s Alfred Murgado

12:00 PM: Killer Content Awards Ceremony Luncheon 

1:30 PM: More insightful Breakout Sessions such as “The Starter State Of Mind: How An Entrepreneurial Spirit Will Make You A More Savvy Marketer”

2:15 PM: Closing Keynote starring bestselling author and digital marketing pioneer, Ann Handley

And don’t forget all of the great networking opportunities sprinkled in between! View the full list of sessions here and head to our registration page to secure your All-Access pass while they’re still available! Groups of three or more get 25% off each pass when registering together.

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Deadline: DECEMBER 15, 2023

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