Content marketing is the foundation of modern B2B engagement, but what separates a good strategy from a great one? At #B2BMX West, industry experts will share actionable insights on how to craft compelling content, leverage AI for efficiency, align messaging with the buyer’s journey, and use data-driven strategies to optimize performance. These sessions will provide the tools you need to elevate your content marketing game and drive real business impact.
Demystifying The Video Process: How To Make Quick & Captivating Video Content
Video has become a non-negotiable in B2B marketing. With 94% of first impressions coming from design and videos increasing website engagement by 82%, the impact is undeniable. Yet, many marketers hesitate due to perceived complexity and costs. Jeanne Kirby, Vice President of Inviso Marketing, will break down the video creation process, demonstrating how brands like Microsoft produce high-quality video content quickly and effectively.
Attendees will gain insights into why video is essential, what goes into a successful video strategy, and how to create impactful content in seven simple steps. The session will include real-world examples of how B2B brands are successfully using video today.
Making Artificial Intelligence Real For B2B Marketers & Their Content
AI is more than just a buzzword—it’s a game-changer for content marketers looking to do more with less. Michael Ruby, President and Chief Creative Officer of Park & Battery, will explore how AI is transforming B2B content marketing, from automating repetitive tasks to scaling content production. This session will offer a behind-the-scenes look at how AI tools can enhance efficiency, personalization, and creativity while maintaining a strategic, human-centered approach.
Expect to walk away with best practices, real-world examples, and a deeper understanding of how AI can empower teams to optimize their marketing operations and content strategy.
Unleash The Power Of Content: Drive Revenue Growth By Aligning Your Content Strategy With The Modern Buyer’s Journey
Today’s B2B buyers are more informed than ever, conducting research independently and engaging with content across multiple channels. Sarah LaPalomento of The MX Group will guide marketers through aligning their content strategy with this evolving buyer’s journey to drive better engagement and revenue growth.
This workshop will cover how to map content to different stages of the buyer’s journey, assess content maturity, create high-impact content, and measure success effectively. Attendees will also gain insights into when and how to leverage AI for improved content efficiency. Whether you’re refining an existing content strategy or building one from the ground up, this workshop will provide valuable frameworks to enhance your approach.
Harnessing Data-Driven Insights For Strategic Content Creation
Effective content marketing isn’t just about creativity—it’s about using data to inform and refine strategies. Tim Johnson, a marketing veteran with experience working with brands like Amazon, Kaiser, and Pixar, will share how businesses can leverage data insights to create content that resonates and drives results.
Attendees will learn how to use data to develop highly targeted, personalized content, optimize lead nurturing efforts, and measure content effectiveness. With real-world examples from successful B2B campaigns, this session will provide a roadmap for integrating data into every stage of content creation to maximize impact.
Join Us At #B2BMX West For Cutting-Edge Content Marketing Insights
Great content marketing isn’t just about producing assets—it’s about crafting the right message, delivering it at the right time, and continuously optimizing based on insights. At #B2BMX West, you’ll gain the knowledge and strategies needed to elevate your content marketing approach, connect with modern buyers, and drive measurable business results. Don’t miss out—register today!
