At a time when many B2B marketing teams are focusing on automation and scale, a select few are balancing scale, strategy and creative excellence. It is these select few that are leading the industry forward, breaking new creative boundaries and unlocking new opportunities for other marketers walking in their path.

And many of these brands also happen to be winners of the 2025 Killer Content Awards. Winners of the 14th annual Killer Content Awards show how B2B organizations across industries are tapping into creative vehicles, from influencer marketing to short-form storytelling, to resonate with buyers. The final 14 companies, selected from a pool of more than 150 nominees, were celebrated during an exclusive award reception at the #B2BMX West event in Scottsdale, AZ.

“The Killer Content Awards have always focused on elevating the leaders and changemakers in our industry, but we believe this mission and this intention are especially important today,” noted Klaudia Tirico, Content Director for #B2BMX West. “The reality is marketing teams are strapped for time and resources; they’re tasked to do more with less and they’re feeling even more pressure to perform and stand out. Our goal is to give the brands who are doing big, bold things the chance to celebrate their successes and share their learnings with their peers.”

B2B practitioners will get to dig further into these award-winning campaigns and initiatives when the official Killer Content Awards report launches later this spring.