Sales enablement has become a cornerstone of successful B2B marketing strategies, providing sales teams with the tools, resources, and insights they need to close deals faster and more effectively. At #B2BMX West, taking place Feb. 24 – 26 in Scottsdale, Ariz., sales enablement strategy comes to life through our Sales Impact Summit track, dedicated solution providers in the #B2BMX Marketplace, and intimate peer-to-peer networking opportunities. This is your chance to connect with like-minded professionals, share insights, and discover innovative approaches to empowering your sales teams.
Sales Enablement Strategy In B2B Marketing
Sales enablement is the process of equipping sales teams with the knowledge, content, and tools they need to engage prospects effectively and drive revenue. This includes everything from leveraging data-driven insights to improving communication and collaboration between marketing and sales teams. In the context of B2B marketing, sales enablement ensures alignment across teams, enabling companies to deliver consistent messaging, address buyer needs, and close deals more efficiently.
Key Sessions On Sales Enablement Strategy At #B2BMX West
#B2BMX West 2025 will be a hub for exploring sales enablement strategies in action. This year’s agenda is packed with sessions, workshops, and networking opportunities designed to equip professionals with the tools and insights they need to empower their sales teams and drive results.
Here are a few standout sessions you won’t want to miss:
Campfire Keynote: Leveraging AI – The Building Blocks Of Productivity & Increased Revenue – Roderick Jefferson, CEO of Roderick Jefferson & Associates
AI is revolutionizing the sales profession, offering new opportunities for efficiency and productivity while presenting unique challenges. Roderick Jefferson will explore how sales teams can balance the use of AI with human empathy and creativity. In this high-energy session, attendees will learn to scale stronger leadership, make better decisions, and integrate human context into AI-driven insights. Key takeaways include using AI as a tool to accelerate innovation and improve authentic engagement, ensuring that sales teams remain both efficient and human centered.
B2B Marketing Secrets: Turning Barriers Into Bridges And Deals – Neil Patel, Co-Founder of NP Digital
Neil Patel, co-founder of NP Digital and Forbes’ Top 10 Marketer, will share his blueprint for overcoming common barriers in B2B marketing. This session offers actionable strategies to turn challenges into opportunities and create lasting connections with prospects. Attendees will gain insights into relationship-building techniques, proven marketing strategies, and practical tools to drive growth and success in the competitive B2B landscape. Whether you are a seasoned marketer or new to the field, this session promises valuable tactics to elevate your sales enablement strategy.
The Future Of Sales Enablement: Proactive Strategies To Drive Results In 2025 & Beyond – Christina Brady, Luster
Sales enablement is evolving, and Christina Brady, CEO & Co-Founder of Luster, an AI-driven sales coaching and upskilling platform, is here to show you how to stay ahead. This session explores the shift from reactive to predictive enablement models, leveraging proficiency mapping and data-driven insights to anticipate challenges and empower teams. Attendees will learn how to tailor enablement strategies to diverse learning styles, align go-to-market teams, and effectively measure ROI to demonstrate impact. Christina will provide actionable strategies to transform your sales enablement approach and drive measurable growth in 2025 and beyond.
Metrics That Matter: Demonstrating Marketing’s Impact To Business Outcomes – Leslie Alore, SVP of Marketing at Flexera
Marketers are adept at telling their company’s story but often fall short when demonstrating their own impact. Leslie Alore will tackle the challenges marketers face in quantifying and communicating their contributions to business outcomes. This session will provide a framework for establishing key metrics that align with real business outcomes, helping marketers tell their story in terms that resonate with sales and executives. Attendees will walk away with practical approaches to simplifying metrics, fostering collaboration with sales, and shifting the narrative to an “in this together” mindset.
Leveraging LinkedIn: 5 Simple Steps For Creating The Ultimate Lead Generator – Morgan J. Ingram, CEO of AMP
LinkedIn is more than a networking platform; it is a powerful lead generation tool when used strategically. In this session, Morgan J. Ingram will share his proven ‘5 C’s” framework for creating content that connects and attracts ideal clients. Attendees will learn how to craft engaging stories, leverage LinkedIn’s potential as a growth engine, and turn their expertise into meaningful opportunities. With real-life examples and actionable tips, this workshop will empower business leaders to transform their LinkedIn profiles into lead-generating machines.
Don’t Miss Out – Register Now
#B2BMX West 2025 is the premier event for discovering the latest strategies in sales enablement and beyond. With a packed agenda featuring industry-leading speakers and interactive sessions, it is the perfect opportunity to elevate your sales and marketing efforts.
Register now to secure your spot at #B2BMX West, taking place February 24-26 in Scottsdale, Ariz. Take advantage of our current Holiday Rate—available until January 10—and save up to $600 on your pass.
We can’t wait to see you there!
