“The entire team and I are beyond thrilled to welcome Neil Patel and NP Digital to the B2BMX community,” said Klaudia Tirico, Content Director for the B2B Marketing Exchange events, in a statement. “It’s truly an honor to have a digital marketing authority like Neil take our stage to share his unparalleled expertise and razor-sharp knowledge of the B2B industry with our audience. I am confident our attendees will walk away from his keynote with the right tools and tactics to transform their business. 

“Neil’s keynote will shine a light on proven tactics to help our audience navigate the complexities of B2B marketing, build strong relationships and drive sales growth. I can’t think of a better person to equip our audience with the tools and knowledge to thrive in the competitive B2B landscape.” 

Building off the 13-year legacy that #B2BMX has established on the West Coast, most recently at February’s flagship event in Scottsdale, Ariz., #B2BMX East is the newest addition to the brand’s conference lineup. Hosted in Alpharetta, Ga., a suburb of Atlanta, the #B2BMX East agenda will feature three new breakout tracks focused on campaign optimization, go-to-market strategy and planning, and buyer insights and intelligence. The conference will also provide All-Access Pass holders with the opportunity to attend two hands-on workshops, as well as collaborative engagement sessions, where attendees can engage with speakers, experts and peers via “show and tell” presentations and roundtables.  

“The B2BMX East agenda is shaping up to include a stellar lineup of B2B marketing experts and practitioners who are ready to share their keys to success with marketers of all levels to excel in their organizations,” Tirico concluded. “I can guarantee our audience will return to their offices motivated and excited to deploy the latest tools and tactics they learned at the event. It’s going to be a week full of learning, networking and fun!”