In a crowded B2B marketplace, the brands that stand out aren’t just selling products or services—they’re telling compelling stories. Brand storytelling is a powerful way to connect with audiences, build trust, and drive engagement. At #B2BMX West, industry-leading experts will share their insights into how storytelling can elevate marketing strategies and drive real business impact.
Whether you’re looking to refine your brand narrative, leverage cutting-edge technology, or align storytelling with sales, these sessions will provide actionable takeaways to help you succeed:
Immersive Storytelling: Leveraging Interactive Video Technology & Data To Drive Engagement & Revenue
Interactive video technology is revolutionizing how brands engage their audiences, shifting from passive consumption to active participation. Chris Roebuck will explore how brands can use interactive storytelling to create personalized and memorable experiences that drive revenue. By integrating real-time data and allowing viewers to take action directly within videos, brands can bridge the gap between entertainment and e-commerce.
This session will cover how interactive video transforms messaging into an engaging, two-way experience, the role of storytelling in building trust and fostering loyalty, and strategies for using real-time data to refine content and improve engagement. Attendees will also gain insights into when to use long-form versus short-form content for maximum impact.
Scaling The Narrative: A CMO’s Secrets To Crafting B2B Stories That Sellers (Actually) Embrace
B2B presentations are often overlooked as storytelling tools, but they play a crucial role in aligning messaging across marketing and sales. Mikey Mioduski and Chris Lynch, CMO of Sovos, will reveal how intentional, narrative-driven presentations can transform brand storytelling into a strategic advantage. From energizing sales teams to ensuring a cohesive brand narrative, this session will showcase best practices for creating presentations that captivate and persuade.
Attendees will learn how to make sales teams excited about using marketing materials, scale a brand story across different teams and sales interactions, and transform presentations from a routine exercise into a storytelling powerhouse. The discussion will highlight why consistency in storytelling across sales and marketing drives business results.
Our Story Is Their Story: The Secret To Trusted B2B Brands
Trust is the foundation of any strong B2B brand, and storytelling is a critical tool for building that trust. Axon, a leader in public safety technology, has mastered the art of humanizing their brand by focusing on customer stories. Abigail Stock will share how Axon’s marketing strategy prioritizes authentic storytelling, from award-winning documentaries to innovative product launches, to foster lasting connections with their audience.
This session will explore why emotional connection is key to building trust in B2B marketing, how Axon’s storytelling philosophy—”Our story is their story”—drives engagement, and ways to differentiate a brand by celebrating customer experiences. Attendees will also discover how creativity and authenticity can make technical industries more relatable.
Metrics That Matter: Demonstrating Marketing’s Impact To Business Outcomes
Storytelling isn’t just for external audiences—it’s also essential for proving marketing’s value internally. Leslie Alore will discuss the common challenges marketers face when demonstrating ROI and how to use data storytelling to communicate marketing’s impact effectively. This session will provide a framework for establishing key metrics that align with business outcomes and shifting internal conversations about marketing’s value.
Attendees will gain insights into translating marketing success into business terms executives understand, simplifying metrics to focus on what truly matters, and aligning marketing, sales, and leadership with a shared vision. The discussion will also highlight how to transition from tactical reporting to strategic storytelling using data.
Don’t Miss These Storytelling Insights—Register for #B2BMX West!
Brand storytelling isn’t just a buzzword—it’s a critical strategy for engaging customers, building trust, and driving revenue. The insights shared at #B2BMX West will help you craft compelling narratives, leverage innovative storytelling techniques, and prove marketing’s impact with data-driven strategies. If you’re ready to take your brand storytelling to the next level, make sure to register for #B2BMX West today!
