In today’s fast-paced and digitally driven business world, B2B demand generation has evolved from traditional tactics into a more strategic, data-driven approach. When viewing budgets solely through the demand generation lens, Demand Gen Report’s “2024 Demand Generation Benchmark Survey” found that 26% of practitioners planned to increase their budgets by more than 11%, while 27% anticipated increases between 1% and 10% and 25% indicated they’ll keep their budgets the same. Companies no longer rely on cold calling or simple email blasts to generate leads. Instead, the focus has shifted to creating meaningful, personalized experiences that attract and engage high-value prospects.
At B2B Marketing Exchange West (#B2BMX West), taking place Feb. 24–26 in Scottsdale, Ariz., attendees will immerse themselves in the latest trends, strategies and best practices shaping B2B demand generation today, and learn how to stay ahead of the curve in a competitive marketplace in 2025 and beyond. Here are just a few sessions to expect from our Demand Gen Summit track:
Shattering Assumptions: Distinguishing Growth Marketing From Demand Generation For Real B2B Impact
In today’s B2B landscape, the distinction between growth marketing and demand generation is often misunderstood, leading many to limit their potential reach. This session will clear up these common misconceptions, emphasizing how growth marketing encompasses far more than generating immediate demand.
Sabina Iyengar will introduce the GROW-TAILOR-MATURE™ framework, a strategic approach designed to drive long-term growth through tailored initiatives at each stage. You’ll leave with a deeper understanding of the mindset shift needed to build a successful growth marketing strategy—one that nurtures prospects, fosters brand loyalty, and scales your success.
Marketing Ops: Demand Gen’s Secret Weapon
In the fast-evolving world of B2B marketing, demand generation is more than just lead acquisition—it’s about driving measurable growth and building sustainable pipelines. But behind every successful demand gen strategy, there’s a powerful, often unseen force at work: Marketing Operations.
In this dynamic panel discussion, industry experts will explore how Marketing Operations is the secret weapon that unlocks the full potential of demand generation efforts.
The 2025 State Of Demand Generation
Digitalzone conducted two global studies to uncover the trends shaping demand generation —Dimensions of Demand Gen, exploring marketers’ perspectives, and B2B Buyer Beat, highlighting insights from buyers. This session dives into these findings and tackles critical questions with frontline examples:
- Which strategies are redefining demand gen success?
- How can marketers and buyers achieve stronger alignment?
- What kind of data-driven insights transform demand generation?
Don’t Miss Out – Register Now
#B2BMX West 2025 is your ultimate destination to master the newest demand generation tactics and connect with like-minded professionals. With actionable strategies from industry experts, this event will equip you to refine your demand generation efforts and deliver impactful results.
Register now to secure your spot at #B2BMX West, happening February 24–26 in Scottsdale, Ariz.