Discover the Newest Account-Based Marketing Tactics at #B2BMX West

Discover the Newest Account-Based Marketing Tactics at #B2BMX West

Account-based marketing (ABM) has evolved into a cornerstone of B2B strategy, empowering marketers to target high-value accounts with personalized, data-driven approaches. According to the “2024 Account-Based Marketing Benchmark Survey” by Demand Gen Report, 67% of practitioners currently utilize ABM strategies, with an additional 26% planning to adopt one within the next year. As ABM and demand generation continue to converge, nearly half (47%) of marketers have integrated their efforts to streamline and enhance their go-to-market (GTM) strategies.

At B2B Marketing Exchange West (#B2BMX West), taking place Feb. 24–26 in Scottsdale, Ariz., attendees will gain actionable insights into the latest account-based marketing tactics that are driving measurable results. This year’s sessions are designed to help you navigate challenges, leverage data enrichment, and deliver ROI-focused ABM strategies. Here are just a few to expect:

Build An ABM Program In 2 Hours

Creating an ABM program can often feel overwhelming, with high expectations for immediate results, sales engagement, and scalability. Mason Cosby will introduce Signal Stacking, a revolutionary approach to ABM in 2025. This session will guide attendees through identifying the signals that drive buying decisions, mapping out account progression models, and building a foundation for ABM success—all within 60 days.  

By focusing on what truly drives results rather than trying to scale prematurely, you’ll gain the tools to create a scalable and effective ABM strategy that delivers long-term success.

How Account-Based Marketing Aligns GTM Strategies

Account-based marketing is a powerful tool for aligning GTM strategies, especially in industries like healthcare and technology. Jamie Gier, CMO of DexCare Health, will share her insights on creating account-based experiences that enhance customer loyalty and drive cross-functional alignment. 

This session will explore how to tailor the buyer’s journey, from messaging to campaigns, to meet the unique needs of high-value accounts. You’ll walk away with actionable tactics to strengthen relationships with target accounts and bridge internal silos for better collaboration.

Unleash The Power Of Content: Aligning Content Strategy With The Modern Buyer’s Journey

The modern B2B buyer is more informed than ever, conducting research across multiple touchpoints before making decisions. Laura Marzec will lead a workshop on aligning content strategy with the buyer’s journey, helping marketers create impactful, personalized content for every stage. 

From mapping the buyer’s journey to leveraging AI for content efficiency, attendees will gain tools to optimize their strategies and track measurable results. This workshop offers frameworks for creating high-value, relevant assets that resonate with buyers and support revenue growth.

Why These Account-Based Marketing Tactics Matter

 

The 2024 ABM Benchmark Survey highlights key trends reshaping ABM, including the shift toward precision targeting, with 85% of practitioners leveraging intent and behavioral data to refine account lists. Additionally, the adoption of data enrichment tools rose by 10% year-over-year, reflecting the growing need for smarter, more targeted campaigns. 

Despite these advancements, marketers face challenges such as scaling personalization, proving ROI, and aligning teams on ideal customer profiles. By attending #B2BMX West, you’ll gain exclusive insights into overcoming these hurdles while refining your ABM efforts with cutting-edge tactics and tools.

 

Don’t Miss Out – Register Now

#B2BMX West 2025 is your ultimate destination to master the newest account-based marketing tactics and connect with like-minded professionals. With actionable strategies from industry experts, this event will equip you to refine your ABM efforts and deliver impactful results.

Register now to secure your spot at #B2BMX West, happening February 24–26 in Scottsdale, Ariz. Take advantage of our Last Chance Rate—available until February 7—and save $250 on your pass.

Deadline: DECEMBER 15, 2023

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