Meet The Game-Changing Keynote Speakers Coming To #B2BMX West!

B2BMX25_blogkeynote

The stage is set, the agenda is packed and the excitement is building — because this year’s B2B Marketing Exchange West in Scottsdale, Ariz. (Feb. 24-26, 2025) promises to be like no other! We are thrilled to announce a diverse, powerhouse lineup of keynote speakers who will share their insights, strategies and visions to help you lay down the foundation for a brand-new era of B2B marketing.

This year’s theme, “Building Bridges, Breaking Barriers,” promises to deliver innovative approaches to overcome today’s biggest marketing challenges, from modern content strategies and evolving buyer journeys to navigating AI adoption and improving performance measurement.

Whether you’re a seasoned marketer or just starting to carve out your niche, the knowledge, inspiration and actionable takeaways from these leading industry experts will undoubtedly spark new ideas and fuel your success. Get excited

#B2BMX Kicks Off With A Campfire Keynote By Roderick Jefferson

We’re so excited to welcome Roderick Jefferson back to the B2BMX stage. We’ve had the pleasure of having Roderick speak at our B2B Sales and Marketing Exchange (now B2BMX East) in the past, and his high-energy, interactive presentations never missed a beat.

Jefferson is a Senior Executive and Author with more than 20 years of sales enablement leadership experience. As an acknowledged practitioner and keynote speaker in the sales enablement space, he understands how to create bridges between internal organizations to empower sales to exceed expectations. His bestselling book, “Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence,” will even be up for grabs to some lucky attendees during his book signing at B2BMX West!

During his Campfire Keynote, “Leveraging AI: The Building Blocks Of Productivity & Increased Revenue,” Jefferson will share the importance of leveraging artificial intelligence (AI) and available data without relying on it as a crutch. He’ll provide timely concepts and relevant takeaways to help the audience:

  • Scale stronger leadership by balancing empathy, humanity and data-driven insights;
  • Make better decisions using AI to inform but not dictate choices;
  • Integrate enhanced context through human interpretation of AI-generated data;
  • Accelerate innovation by combining AI capabilities with human creativity; and
  • Improve engagement with a focus on authentic, human-centered interactions.
Morgan J. Ingrams Makes His #B2BMX Debut
 

A four-time LinkedIn Top Sales Voice, Morgan J. Ingram has trained sales teams at Google, Snowflake and HubSpot, and built a 7-figure agency by transforming how executives create revenue-generating content. This year, he will take the B2BMX stage for the first time to deliver a practical keynote that will change your thoughts about your B2B marketing strategy through content.

Ingram’s keynote, “Influence Is The New Outbound: How Expert Content Drives Revenue,” will reveal the exact system he and his company AMP use to help their experts share valuable insights that bring in millions in new business. The best part? You won’t hear any theories – just real strategies you can start using right away to build lasting business growth!

After just 45 minutes, you’ll walk away with:

  • A step-by-step plan to get started;
  • How to measure what’s working; and
  • How to get your team excited and involved.

 

PLUS: Morgan will also host a Workshop on Wednesday, Feb. 26, titled: “Leveraging LinkedIn: 5 Simple Steps For Creating The Ultimate Lead Generator.” All-Access Pass holders will have the chance to learn how real businesses are winning new clients through LinkedIn and how they can, too.

Neil Patel Will Share His Groundbreaking Marketing Secret

Neil Patel is back! After an amazing presentation at the B2BMX East, B2B’s biggest influencer (and co-founder of NP Digital) is coming to Scottsdale with his keynote “B2B Marketing Secrets: Turning Barriers Into Bridges And Deals.”

The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Oh, and he is a New York Times bestselling author, was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. It’s safe to say Patel is a big deal!

In this powerful session, Neil will share his blueprint for transforming B2B challenges into opportunities for growth.

 

Attendees will learn how to navigate the complexities of B2B marketing with confidence, develop strategies that resonate and create bridges that turn prospects into partners. Whether someone’s an experienced marketers and just entering the field, this keynote will empower them with actionable insights and proven tactics to excel in the competitive B2B landscape.

 

Attendees will walk away with:

  • Key insights into the B2B landscape and strategies for overcoming common barriers;
  • Proven techniques for effectively marketing products and services to businesses;
  • Relationship-building strategies essential for long-term B2B success; and
  • Practical tools and knowledge to elevate B2B marketing and drive sustainable growth.
Lindsay Tjepkema Will Empower Attendees To Be BRAVE

We first met Lindsay Tjepkema when she founded Casted, a podcasting platform, and now she is returning to B2BMX as the founder of Human Brands Win. This 3X founder and 20-year B2B brand-builder will share her B.R.A.V.E framework with the audience during her keynote, “The Difference Is BRAVE: The Mindset Of Breaking Through.”

This empowering presentation will inspire the audience with a new mindset shared by the world’s most legendary brands. It’s no longer about surviving; it’s time to truly transcend.

Tjepkema’s keynote promises to help practitioners:

  • Understand how iconic brands like Salesforce, Apple and HubSpot break barriers and build bridges — not by following others’ playbooks but by creating their own;
  • Learn to use the five pillars of Lindsay’s B.R.A.V.E framework — brand, relationships, audacity, values and energy — to approach every challenge and opportunity with a breakthrough mindset; and
  • Gain a new perspective and a practical rubric for evaluating decisions, as well as the inspiration to fuel your brand’s growth with audacity, creativity and human connection. 
Forrester’s VP, Principal Analyst Phyllis Davidson Will Overhaul Your Content Engin

It wouldn’t be B2BMX without our friends at Forrester there to provide the latest analyst perspectives. This year, we’re excited to welcome Phyllis Davidson to the B2BMX stage with an afternoon keynote titled: “Renovate Or Reinvent: Either Way, Get Your Content Engine Ready For An Overhaul.”

Between the impact of gen AI, the demand for scalable personalization and increased pressure to demonstrate the value of content, Davidson believes it’s time to take a hard look at the engine that supports the complete content lifecycle and embrace change.

At Forrester, she helps clients build or transform their content engines using best practices and technologies that deliver results. Davidson is passionate about all things content, from strategy development to experimentation and production with generative AI, to the magic of audience-centric storytelling. During her keynote, she will teach the audience:

  • How to connect AI impacts across the content engine and create exciting new workstreams for people at the same time;
  • The building blocks for a personalization roadmap that effectively traverses the content lifecycle; and

How to navigate the overlaps in technology categories and capabilities to build and support a sound content architecture.

Two Additional Keynotes Are Brewing

Yes, there’s more! We’re still cooking up more keynotes to be revealed shortly. But here’s a sneak peek…

For our morning keynote on Wednesday, our friends at MNTN are set to deliver another top-rated presentation featuring unique case studies to inspire your digital marketing.

And finally, our closing keynote will be packed with expert insights on the future of RevOps. An esteemed panel of marketing professionals will take the stage to dive into the core pillars of RevOps — people, data, process and technology — and discuss how they work together to create scalable, repeatable systems for revenue growth.

It’s going to be a B2BMX to remember! There’s still time to get your ticket to the hottest event of the year and get first-hand tips to elevate your 2025 B2B marketing strategies. It’s going to be a fun-filled week in Scottsdale… don’t say we didn’t warn you!

Deadline: DECEMBER 15, 2023

Fill out my online form.

Sponsorship Opportunities

Request Sponsorship Pricing