B2B Marketers Share Their Personal & Professional 2024 Resolutions

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Now that the holiday festivities have settled, it’s time to chart the course for our resolutions in 2024. The past few years have been marked by unprecedented changes, and as we step into what appears to be a more stable phase of the 2020s, it’s crucial to reevaluate and refresh our goals. Embracing the lessons learned during the unpredictable times, let’s explore innovative approaches to achieve success in both our pursuits.

Whether or not you’re a fan of traditional New Year’s resolutions, take a moment to discover what some of our B2B Marketing Exchange Speakers are prioritizing in the coming year—both in their personal lives and professional endeavors. Their insights may spark inspiration as we enthusiastically embrace the opportunities that 2024 holds.

Jennifer Fields

Sr. Demand Generation Mkg Manager, Nexthink

What is your PERSONAL new year’s resolution for 2024? 

Go from the Lowest to Highest point in the contiguous US – Badwater Basin in Death Valley (282’ below sea level) to summiting Mt Whitney (14,505’). 

What is your PROFESSIONAL new year’s resolution for 2024? 

We’re redefining roles on our Sales team and restructuring team priorities to kick off 2024. My new year’s resolution is to ”BFF the BDRs” and become closer to the team to effectively drive pipeline into our ideal customer profile.   

Ken Oestreich

Founder, Fountainhead 

What is your PERSONAL new year’s resolution for 2024? 

Get in-shape, stay in-shape: Train for a century ride (100 miles) 

In 2023 I set a goal to train for open-water swimming, and swam from Alcatraz island to San Francisco. In 2024 I’m giving my self a goal to get into cycling shape, to ride 100 miles around Lake Tahoe…. and to stay in shape after that!  

What is your PROFESSIONAL new year’s resolution for 2024? 

Build the business: Evangelize importance of Product/Market Fit 

I’m growing my consulting/advisory business, and am resolving to shift from selling other people’s goods to selling myself. Within that, is a passion that marketers fundamentally need to focus on achieving/maintaining product/market fit before they undertake any other actions.  

Tara Clever

SVP Marketing & Partnerships, MarginEdge

What is your PERSONAL new year’s resolution for 2024? 

I fell in love with Italy almost 20 years ago during a college backpacking trip and it has had my heart ever since. I’ve been back as many times as my bank account will allow over the years and going again this spring, but this time I’m determined to be conversational in Italian. I’m working with an Italian tutor, scoring all the gems on Duolingo and can’t wait to go back with a few language skills packed this time.

What is your PROFESSIONAL new year’s resolution for 2024? 

This is the year where I am disciplined about calendar management. I’ve encouraged my entire team to “Marie Kondo” their calendars as we head into the new year and I plan to do the same. Our company is growing so quickly that sometimes meetings that served a purpose a few months ago no longer hold as much value and I’m determined to be more intentional about what meetings we hold, their length and also rigorous preparation to be sure the time is well spent.

Ken Williams

Principal Consultant, DiveTeam

What is your PERSONAL new year’s resolution for 2024? 

Complete three 10K’s. 

What is your PROFESSIONAL new year’s resolution for 2024? 

Block off 3 hours on my calendar every morning for focused work time when I have the most energy, and push my meetings later in the day. 

You can catch these marketing all-stars on stage at next month’s B2B Marketing Exchange event. Attend the 2024 B2B Marketing Exchange to get on track early with your 2024 goals. Our Holiday Rate expires on Jan. 5. Register now to save up to $600! 

 
 

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