Calling All Future CMOs! Listen Closely For Career-Accelerating Tips
We’re going B2B (back to Boston) for Season 5, Episode 7 of the #B2BMX Podcast! Today, you’re getting exclusive access to #B2BSMX’s CMO Panel, where a series of industry hard-hitters provided actionable insights into achieving C-suite status, including the obstacles they encountered and how they overcame them. Led by Sangram Vajre, the panelists — Shawn […]
Randy Frisch: “Marketing Is Not Just About Messaging”
Experiences are powerful. Good or bad, impactful experiences can stay with you forever. In our personal lives, they shape who we are and the things we choose to do. In our professional lives, they determine how we work and who we trust. So, what do you do if your customer is having a bad experience […]
Top B2B Marketers Share 2022 Resolutions
2021 didn’t go exactly as planned, did it? It’s been two years full of challenges, pivots and the unpredictable, but one thing remains certain: Our community has become more creative, fearless and resilient in the face of adversity. For this year’s edition of our annual B2B Marketing Resolutions piece, we asked some of our friends […]
The Trends Fueling The Future Of B2B
We’ve taken the #B2BMX Podcast off replay this week to bring you the latest predictions into the future of B2B marketing! In this week’s episode, Host Klaudia Tirico sits down with Jeff Pedowitz, CEO and President of The Pedowitz Group, to shine new light on the requirements of modern marketers who want to see success […]
Speaker Q&A: Christina Kay On Why UGC Is A Must-Have In B2B
In a cluttered world of ads, content and emails, you need a way to truly reach prospects. The easiest way to do that is with YOUR customers’ authentic true stories that harness the authenticity of your brand through their eyes. A positive product review or testimonial can be the difference between a prospect going somewhere […]
The Seven Dynamics Of Brand Building
Coffee shops dot almost every corner, but if you were asked to name a coffee company, you’d likely say Starbucks or Dunkin’ Donuts — and completely neglect some mom-and-pop shops or local chains that probably deliver higher quality drinks. You see, name recognition doesn’t always correlate with quality; it just reflects successful branding. And branding […]
Step Inside The ABM Test Kitchen With Microsoft’s Danny Nail
Get ready to get a taste of what successful ABM looks like at large, enterprise organizations. As a leading ABM practitioner for the past seven years, Danny Nail has tested and re-tested a variety of different plays to scale ABM programs at companies such as SAP and now Microsoft. He’s essentially the Michelin star chef […]
Speaker Q&A: Nancy A. Shenker On The Importance Of Cross-Generational Marketing Teams
You’ve probably seen some brands boast that their marketing strategies “ain’t like your grandma’s B2B marketing.” But in the eyes of marketing innovator and CEO & Founder of theONswitch Nancy A. Shenker… maybe it should be. Understanding the media, appeals and messaging differences across different generations is something that shouldn’t be ignored, and that’s the focus of a panel Shenker will moderate during the upcoming B2B Marketing […]
Revenue Operations: The Next Frontier In B2B Marketing
Christine Nurnberger and her team decided to pitch the implementation of Revenue Operations at Bottomline Technologies on a whim… the night before a meeting with the “higher ups.” No pressure, right? The result? “YES! This is what we need,” the executives said after she made her case. The rest is history… and during this session replay from […]
Deadline Extended: Submit A Nomination For The 2022 Killer Content Awards
With the 2022 Killer Content Awards — hosted by Demand Gen Report — we’re celebrating the brands that evolved with the times and brought the “human” back to B2B through storytelling and innovative campaigns in our digital-first, hybrid world. Because so many awesome nominations were coming in, we decided to extend the submission deadline to December 17th, 2021 at 4:00 PM ET. […]
Are You Ready For The Rise Of The Revenue Innovator?
It’s not psychic John Edward or the Long Island Medium — it’s Mary Shea, the closest thing B2B has to a fortune teller. After accurately predicting sale reps’ evolution into a consultative role, Shea graced the #B2BSMX stage with her vision for the post-pandemic world through her keynote, “The Rise Of The Revenue Innovator: A New Class Of Leaders Drive Predictability In Unpredictable Times.” This week’s episode of the […]
Come To Scottsdale For #B2BMX, Stay For…Everything Else
Can you think of a better place to be than Scottsdale in the heart of winter? We can’t either, which is why we picked the sunny city to be the home of our annual B2B Marketing Exchange event. After nearly two years behind a screen, the #B2BMX team is so ready to get back to in-person networking with the B2B community. While […]
How To Break Down The Barriers Between Sales & Marketing
Finger-pointing, accusations and deflections — no, this isn’t a Real Housewives reunion; it’s a meeting between sales and marketing following a soured deal or missed target. Season 5 Episode 2 of the #B2BMX Podcast replays Qualified’s breakout session from the 2021 B2B Sales & Marketing Exchange featuring Sarah McConnell. Throughout the presentation, McConnell provided five […]
The #B2BMX Podcast Is Back For Season 5!
Ring the alarm! The B2BMX Podcast is back for another season and we’re picking up right where we left off! Our first episode of Season 5 features Craig Rosenberg of Gartner, who helped set the #B2BSMX stage as the opening keynote. Check out the replay now to learn all about the heightened need for consistent, omnichannel communication and the […]
Top Channel Insights From Forrester’s Jay McBain
In the middle of a major transformation of how companies go to market, 76% of global CEOs feel that their current business models will be unrecognizable in the next five years. Business ecosystems are the main reason why. In this B2BMX session replay, Jay McBain, Forrester’s Principal Analyst, Channels Partnerships and Ecosystems, will present actionable advice on the changing marketing landscape and how to […]
28 Companies Take Home Killer Content Awards
Every year, we look forward to the Killer Content Awards because it gives us the chance to celebrate the B2B brands that are pushing the creative limits with their content marketing. But I think we can all agree after the year we had in 2020, we could really use a celebration. There are a few reasons why we new we definitely needed to take our […]
Getting Creative With Social Media Marketing
Who would’ve thought back in the days of Myspace, LiveJournal and Xenga that social media would become a crucial ingredient in every marketing mix and a key channel for B2B brands to engage with buyers, consumers… and even close deals? While B2C companies have a leg up on B2B companies when it comes to social media content, modern B2B marketing teams […]
If Marketers Were Video Game Characters
ABM is a team game: Someone on your team needs to man the content, others need to nail down the strategy and, of course, everyone is involved in the execution. This got us thinking… if our favorite video game characters were in marketing, which roles would they fill? Keep reading to find out! Tom Nook (Animal […]
ABM Expert Jeremy Middleton Unveils ABM Foundation Tips
We’ve all seen presentations, webinars and E-books on how to execute an ABM strategy. Getting the basics of strategy, processes and tools in place helps you execute, but what if the revenue is not flowing from your efforts? What if most deals get stuck before reaching the middle of the funnel? Instead of changing your […]
Dan McGaw On Building The Ultimate Martech Stack
The closest thing to Christmas morning for marketers is when Scott Brinker unveils the latest edition of the Marketing Technology Landscape Supergraphic. In 2020 alone, there were 8,000 solutions featured, a 13.6% lift from 2019. While it’s exciting to look at all the shiny new solutions at your fingertips, it’s a real challenge to build the right martech stack for your company. Well, get your hammer out, […]
How Cedar Scaled Experiential Marketing By (Almost!) 2X
Like essentially every business last year, Cedar entered unchartered territory in the first half of 2020. The pandemic ushered in tremendous change and unpredictability, forcing the team to rapidly adapt and innovate on its experiential marketing strategies. For this week’s B2BMX Podcast episode, we’re throwing it back to one of the top-rated sessions from February’s B2B Marketing Exchange Online Experience. During […]
An Inside Look At Tamsen Webster’s New Book
You’re in for a treat today, B2BMX Podcast listeners! We are thrilled to welcome our friend Tamsen Webster back to the pod to discuss her new book, “Find Your Red Thread: Make Your Ideas Irresistible.” Tamsen is no stranger to the #B2BMX family — she’s led countless keynote addresses and workshops over the years and is a fan-favorite in our community. She’s a charismatic and lively […]
Author Miri Rodriguez Reveals Brand Storytelling Magic Tricks
When you think of “storytelling,” what comes to mind? Your favorite book? Movie? Poem? That checks out. But storytelling isn’t just for the likes of Gillian Flynn or Martin Scorsese… it can also be for B2B marketers just like you. Storytelling has become a powerful business tool — especially in a global pandemic era — because it begins and […]
Do You Have An Account-Based Mentality?
As a marketer, there likely isn’t a day that does by that you don’t hear, read or see something related to account-based marketing (ABM). ABM is kind of like Big Foot: Everyone has their own idea of what it looks like, but there’s still so much we don’t know. One thing we do know, though, is that ABM is […]
B2BMX Podcast Season 4: A Peek Inside The Next Phase Of ABM
We’re back, folks! After our B2B Marketing Exchange Online Experience in February, the #B2BMX Podcast team took a little hiatus. Now, we’re thrilled to be back and ready to pick up where we left off! Speaking of the recent #B2BMX experience, our Season 4 premiere is packed with insights around an overarching trend that took over the entire event (and the industry […]
2021 B2B Marketing Exchange Live Event Canceled – #B2BMX Next-Level ABM Announced
In light of the ongoing COVID-19 pandemic, including travel restrictions both domestically and internationally, associated government restrictions, as well as venue restrictions of maintaining six feet of social distance at all times limiting our capacity, the B2B Marketing Exchange team has made the difficult decision to cancel the annual B2B Marketing Exchange (#B2BMX) live event. After consulting key sponsors and attendees, the decision to cancel our face-to-face June event […]
The Finnys Are Back! Is Your Content Worthy?
When the going got tough in 2020, B2B marketers and content creators got going! With the 2021 Killer Content Awards, we’re celebrating the brands that rose to the occasion, creating compelling and innovative campaigns despite all the chaos. Does your content fit the bill? Nominations are now open and we can’t wait to see all the […]
#B2BMX Speaker Makes A Case For Bringing Brand Into The Spotlight
A focus on brand has quickly moved from the backburner to the top priority list of many B2B CMOs. With physical interactions on pause, and everyone competing for the same digital attention, can you blame them? As the Chief Creative Officer of award-winning agency Retina Communications, and former Creative Director for Flexport, Michael Ruby knows a thing or two […]
B2B Veteran Ardath Albee Talks Empathy and Emotion in Marketing
Ardath Albee is easily considered one of the leaders in B2B marketing and content strategy. While she believes tapping into emotion and empathy has always been important, over the past year, it has become table stakes. Consider how daunting it is to research all your options, compare them and whittle down options based on specific […]
Master The Science Of Outbounding
As the President of M3 Learning and the author of Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads, Skip Miller believes that sales teams are now order takers and rely too much on inbound leads from marketing. But that doesn’t mean he thinks sales and marketing should live in silos. While he believes alignment […]
