We’re back, folks! After our B2B Marketing Exchange Online Experience in February, the #B2BMX Podcast team took a little hiatus. Now, we’re thrilled to be back and ready to pick up where we left off!

Speaking of the recent #B2BMX experience, our Season 4 premiere is packed with insights around an overarching trend that took over the entire event (and the industry as a whole): Account-Based Marketing (ABM). The impact of ABM in B2B can’t be ignored: According to Demand Gen Report‘s 2020 ABM Benchmark Survey, 98% of marketers are currently using or plan to use ABM strategies. 

In the episode, hosts Klaudia Tirico and Alicia Esposito dive into everything from alignment and collaborative innovation to scalable approaches and intent data — with a little help from our esteemed B2BMX speakers including Rob Leavitt, Andrew Mahr, Matt Heinz, Hana Jacover and many more. 

Whether you missed the event or just want to revisit your favorite sessions, this episode is for you. Stay tuned for more! Season 4 will be packed with replays of top B2BMX sessions, interviews with the industry’s best and brightest leaders and tips on how to bring your ABM strategies to the next level. 

If this ABM focus is your jam, you’ll be happy to learn our next #B2BMX experience — #B2BMX: Next-Level ABM — will provide you with the playbook you need to stand out to key accounts in a world now dominated by digital. Sign up for updates now so you don’t miss any news! And save the date for June 7-9!