The closest thing to Christmas morning for marketers is when Scott Brinker unveils the latest edition of the Marketing Technology Landscape Supergraphic. In 2020 alone, there were 8,000 solutions featured, a 13.6% lift from 2019.
While it’s exciting to look at all the shiny new solutions at your fingertips, it’s a real challenge to build the right martech stack for your company. Well, get your hammer out, because today on the B2BMX Podcast, we’re getting advice from the master himself, Dan McGaw.
McGaw literally wrote the book — “Build Cool Sh*t: A Blueprint to Creating a Marketing Technology Stack” — on how to build the ultimate martech stack. And today on the pod, he shares all of his tips, tools and best practices for creating a powerful — and flexible — martech stack.
Listen in to hear:
- Tips for assessing and improving your martech stack;
- The state of marketing technology; and
- What the future holds for the martech landscape.