As a marketer, there likely isn’t a day that does by that you don’t hear, read or see something related to account-based marketing (ABM). ABM is kind of like Big Foot: Everyone has their own idea of what it looks like, but there’s still so much we don’t know.
One thing we do know, though, is that ABM is not just for big companies with big budgets. Marketing teams of any size and scale can successfully use account-based approaches — and we dive deep into that with Randi Barshack, CMO of RollWorks, in today’s episode of the B2BMX Podcast!
Barshack’s colleagues, Devon Watts and Allison Dyer, walked through ABM playbooks of real teams, ranging in size from two marketers to 200, during the recent B2B Marketing Exchange Online Experience. Check out the episode now to hear key insights, takeaways and best practices from the session, as well as a lively convo about ABM with Barshack and host Klaudia Tirico.
Tune in and hear:
- How small teams can get started with ABM;
- What to do as you get additional budget, headcount and technology for ABM; and
- How to truly scale ABM, creating 1:1 experiences across thousands of target accounts.