28 Companies Take Home Killer Content Awards

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Every year, we look forward to the Killer Content Awards because it gives us the chance to celebrate the B2B brands that are pushing the creative limits with their content marketing. But I think we can all agree after the year we had in 2020, we could really use a celebration.  

There are a few reasons why we new we definitely needed to take our beloved Finnys virtual. First, it is the 10th anniversary of the awards program! We wanted to commemorate this milestone with all of our B2B friends and family. Plus, in light of all the uncertainty and volatility of the past year, we saw teams really step up their initiatives, and we thought that was worth spotlighting, too!  

Sure, the ceremony looked a bit different this year, but Demand Gen Report’s Klaudia Tirico and Alicia Esposito still took to the virtual stage to applaud the creativity and performance of 28 brands. (Plus, they revealed the winner of our B2B’s Choice Award, which was created so the community can vote on their favorite submission!) 

This year’s winners are…

Account-Based Marketing

TATA GROUP & TATA TECHNOLOGIES LOGO-01
oneinc

Audio Content

Buyer-Focused Content

rbc

Channel Partner Marketing

Design Concept & Theme

bottomline
gumgum

Influencer Campaign

Interactive Content

bmc

Multi-Touch Campaign

benjamin moore
lightforce

Nurture Content

Packaged/Bundled Content 

genesys
webpt

Publisher Partnership

Forbes x Square: Leading Small Businesses​

Research-Based Content

broadridge
getty

Sales Enablement Content

citizen
vyond

Short-Form Content

service fusion
commsignia

Video Content

terminus

Finally, the winner of our B2B’s Choice Award is...

We’ll be digging into all of the winning content and campaigns in our annual awards report, which should be out in the coming weeks. Congratulations, again, to our 2021 Killer Content Award Winners!  

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