Every year, we look forward to the Killer Content Awards because it gives us the chance to celebrate the B2B brands that are pushing the creative limits with their content marketing. But I think we can all agree after the year we had in 2020, we could really use a celebration.

There are a few reasons why we new we definitely needed to take our beloved Finnys virtual. First, it is the 10th anniversary of the awards program! We wanted to commemorate this milestone with all of our B2B friends and family. Plus, in light of all the uncertainty and volatility of the past year, we saw teams really step up their initiatives, and we thought that was worth spotlighting, too!
Sure, the ceremony looked a bit different this year, but Demand Gen Report’s Klaudia Tirico and Alicia Esposito still took to the virtual stage to applaud the creativity and performance of 28 brands. (Plus, they revealed the winner of our B2B’s Choice Award, which was created so the community can vote on their favorite submission!)
This year’s winners are…

Account-Based Marketing


Audio Content


Buyer-Focused Content


Channel Partner Marketing



Design Concept & Theme


Influencer Campaign


Interactive Content


Multi-Touch Campaign


Nurture Content

Packaged/Bundled Content


Publisher Partnership

Forbes x Square: Leading Small Businesses
Research-Based Content


Sales Enablement Content


Short-Form Content


Video Content


Finally, the winner of our B2B’s Choice Award is...

We’ll be digging into all of the winning content and campaigns in our annual awards report, which should be out in the coming weeks. Congratulations, again, to our 2021 Killer Content Award Winners!