Like essentially every business last year, Cedar entered unchartered territory in the first half of 2020. The pandemic ushered in tremendous change and unpredictability, forcing the team to rapidly adapt and innovate on its experiential marketing strategies.
For this week’s B2BMX Podcast episode, we’re throwing it back to one of the top-rated sessions from February’s B2B Marketing Exchange Online Experience. During the session, Cedar’s Experiential Marketing Manager, Adrienne Lichten and Senior Director of Demand Generation, Caryne Say, gave an inside look into Cedar’s shift to virtual experiential marketing and how the company delivered 21 experiences to keep customers engaged as they remain focused on ABM goals.
Check out the full episode to hear best practices for:
- Scaling into an experience-first marketing strategy;
- Managing an end-to-end strategy virtually; and
- Adapting your strategy within budget.